\u4e00\u3001\u4f18\u5316\u6807\u9898\u4e0e\u5173\u952e\u8bcd\u5e03\u5c40\u7b56\u7565
\n 1.1 \u6807\u9898\u7ed3\u6784\u516c\u5f0f
\n\u4f18\u79c0\u670d\u88c5\u7535\u5546\u7f51\u7ad9\u6807\u9898\u5e94\u5305\u542b\u300c\u6838\u5fc3\u54c1\u7c7b+\u573a\u666f\u5316\u9700\u6c42+\u6280\u672f\u5173\u952e\u8bcd\u300d\uff0c\u4f8b\u5982\uff1a
\n\u3010\u7206\u6b3e\u5973\u88c5\u5e97\u30113\u79d2\u6293\u4f4f\u6d41\u91cf\uff01\u670d\u88c5\u7f51\u5e97\u7f51\u9875\u8bbe\u8ba1\u767e\u5ea6SEO\u4f18\u5316\u5168\u6d41\u7a0b\uff08\u79fb\u52a8\u7aef+\u8f6c\u5316\u7387\u63d0\u5347\u65b9\u6848\uff09<\/p>\n
1.2 \u5173\u952e\u8bcd\u77e9\u9635\u642d\u5efa
\n– \u6838\u5fc3\u8bcd\uff1a\u670d\u88c5\u7f51\u5e97\u8bbe\u8ba1\u3001\u670d\u88c5\u7535\u5546\u7f51\u7ad9\u4f18\u5316
\n– \u957f\u5c3e\u8bcd\uff1a\u5973\u88c5\u5e97\u94fa\u88c5\u4fee\u767e\u5ea6\u6392\u540d\u3001\u7537\u88c5\u5546\u57ce\u79fb\u52a8\u7aef\u9002\u914d\u3001\u670d\u88c5\u8be6\u60c5\u9875\u8f6c\u5316\u7387\u63d0\u5347
\n– LSI\u5173\u952e\u8bcd\uff1a\u670d\u88c5\u884c\u4e1a\u7f51\u7ad9\u5efa\u8bbe\u3001\u7535\u5546\u89c6\u89c9\u8bbe\u8ba1\u89c4\u8303\u3001\u670d\u88c5\u7c7b\u76eeSEO\u4f18\u5316<\/p>\n
1.3 URL\u7ed3\u6784\u4f18\u5316\u6280\u5de7
\n\u91c7\u7528\u300c\u54c1\u7c7b+\u5c5e\u6027+\u573a\u666f\u300d\u4e09\u7ea7\u76ee\u5f55\u7ed3\u6784\uff1a
\n“`
\n.xxxx\/\u5973\u88c5\/\u590f\u5b63\u8fde\u8863\u88d9\/\u663e\u7626\u5c0f\u9ed1\u88d9-\u65b0\u6b3e-\u5c3a\u7801\u8868\u4e0b\u8f7d
\n“`
\n\u5173\u952e\u6570\u636e\uff1a
\n– \u6587\u4ef6\u540d\u542b\u54c1\u724c\u8bcd\uff08\u5982\uff1azara-\u590f\u88c5-\u65b0\u6b3e\uff09
\n– \u6bcf\u9875\u4e0d\u8d85\u8fc73\u4e2a\u5173\u952e\u8bcd
\n– URL\u957f\u5ea6\u63a7\u5236\u572880\u5b57\u7b26\u5185<\/p>\n
\u4e8c\u3001\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u4f18\u5316\u65b9\u6848
\n 2.1 \u56fe\u7247\u5904\u7406\u6280\u672f
\n– \u4f18\u5148\u4f7f\u7528WebP\u683c\u5f0f\uff08\u4f53\u79ef\u7f29\u51cf30%\uff09
\n– \u56fe\u7247\u61d2\u52a0\u8f7d\u914d\u7f6e\u793a\u4f8b\uff1a
\n“`html
\n<img
\n src=”product.jpg”
\n data-src=”product.jpg”
\n alt=”\u590f\u5b63\u788e\u82b1\u8fde\u8863\u88d9”
\n loading=”lazy”
\n>
\n“`
\n– \u538b\u7f29\u5de5\u5177\uff1aTinyPNG\uff08\u538b\u7f29\u7387>85%\uff09+ Kraken<\/p>\n
2.2 \u54cd\u5e94\u5f0f\u52a0\u8f7d\u4f18\u5316
\n– \u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4\u63a7\u5236\u57281.5\u79d2\u5185\uff08Google PageSpeed\u57fa\u51c6\uff09
\n– CSS\/JS\u538b\u7f29\u6bd4\u8fbe\u523070%\u4ee5\u4e0a
\n– \u5efa\u7acbCDN\u52a0\u901f\u8282\u70b9\uff08\u963f\u91cc\u4e91OSS+Cloudflare\uff09<\/p>\n
2.3 \u6d4b\u8bd5\u5de5\u5177\u63a8\u8350
\n– \u767e\u5ea6\u7ad9\u901f\u68c0\u6d4b\uff08\u4e2d\u6587\u53cb\u597d\uff09
\n– WebPageTest\uff08\u7f51\u7edc\u6a21\u62df\u5668\uff09
\n– GTmetrix\uff08\u6c34\u529b\u5206\u6790\u62a5\u544a\uff09<\/p>\n
\u4e09\u3001\u79fb\u52a8\u7aef\u9002\u914d\u4e13\u9879\u4f18\u5316
\n 3.1 \u54cd\u5e94\u5f0f\u8bbe\u8ba1\u89c4\u8303
\n– \u521a\u6027\u9002\u914d\u624b\u673a\u5c3a\u5bf8\uff1a320px-414px
\n– \u89c6\u89c9\u5c42\u7ea7
\n – \u6807\u9898\u5b57\u53f7\u226518px\uff08\u542b\u7c97\u4f53\uff09
\n – \u56fe\u7247\u4e0e\u6587\u5b57\u6bd4\u4f8b3:1
\n – \u6309\u94ae\u95f4\u8ddd\u226548px<\/p>\n
3.2 \u79fb\u52a8\u7aef\u7279\u6709\u7684\u4f18\u5316\u70b9
\n– \u89e6\u63a7\u533a\u57df\u226548x48px\uff08\u7b26\u5408Fitts\u5b9a\u5f8b\uff09
\n– \u79bb\u7ebf\u7f13\u5b58\u914d\u7f6e\uff1a
\n“`html<\/p>\n
<\/p>\n
\/\/ Service Worker\u6ce8\u518c
\nif (‘serviceWorker’ in navigator) {
\n navigator.serviceWorker.register(‘\/sw.js’)
\n .then(reg => console.log(‘SW registered’))
\n .catch(err => console.log(‘SW registration failed:’, err));
\n}<\/p>\n
“`<\/p>\n
3.3 \u79fb\u52a8\u7aef\u6d41\u91cf\u76d1\u6d4b
\n– \u767e\u5ea6\u7edf\u8ba1\u79fb\u52a8\u7aef\u72ec\u7acb\u62a5\u544a
\n– Google Analytics\u79fb\u52a8\u8f6c\u5316\u6f0f\u6597
\n– \u70ed\u529b\u56fe\u5de5\u5177\uff1aHotjar\uff08\u70b9\u51fb\u70ed\u533a\u5206\u6790\uff09<\/p>\n
\u56db\u3001\u670d\u88c5\u8be6\u60c5\u9875\u8f6c\u5316\u7387\u63d0\u5347\u4f53\u7cfb
\n 4.1 \u89c6\u89c9\u52a8\u7ebf\u8bbe\u8ba1
\n– \u9ec4\u91d1\u533a\u57df\u5360\u6bd4\uff1a\u9996\u5c4f80%\u533a\u57df\u9700\u5305\u542b\u6838\u5fc3\u5356\u70b9
\n– \u4fe1\u606f\u5c42\u7ea7\uff1a
\n 1. \u5438\u775b\u4e3b\u56fe\uff08\u5360\u8be6\u60c5\u9875\u5bbd\u5ea690%\uff09
\n 2. \u6838\u5fc3\u53c2\u6570\uff08\u5c3a\u5bf8\/\u9762\u6599\/\u6d17\u6da4\uff09
\n 3. \u5bf9\u6bd4\u5c55\u793a\uff08\u5e73\u94fa\/\u771f\u4eba\u6a21\u7279\/\u573a\u666f\u56fe\uff09
\n 4. \u4fc3\u9500\u4fe1\u606f\uff08\u9650\u65f6\/\u8d60\u54c1\/\u552e\u540e\uff09<\/p>\n
4.2 \u89c6\u9891\u8425\u9500\u5e94\u7528
\n– \u4ea7\u54c1\u5c55\u793a\u89c6\u9891
\n – \u65f6\u957f\u63a7\u5236\u572830-60\u79d2
\n – \u5173\u952e\u5e27\u6807\u6ce8\u4ea7\u54c1\u5356\u70b9
\n -\u5d4c\u5165\u767e\u5ea6\u597d\u770b\u89c6\u9891\u57cb\u70b9
\n– \u5b9e\u65f6\u770b\u8863\u529f\u80fd\uff1a
\n “`html<\/p>\n
“`<\/p>\n
4.3 \u4fe1\u4efb\u4f53\u7cfb\u6784\u5efa
\n– \u8bc1\u8a00\u5c55\u793a
\n – \u7528\u6237\u8bc4\u4ef7\u5e26\u5730\u7406\u6807\u7b7e\uff08\u5317\u4eac\/\u4e0a\u6d77\u7b49\uff09
\n – \u5b9e\u62cd\u56fe\u5360\u6bd4\u226560%
\n– \u8d28\u91cf\u8ba4\u8bc1\uff1a
\n – \u6dfb\u52a0\u4e2d\u56fd\u670d\u88c5\u534f\u4f1a\u6807\u8bc6
\n – \u9762\u6599\u68c0\u6d4b\u62a5\u544a\u4e0b\u8f7d\u5165\u53e3<\/p>\n
\u4e94\u3001\u7528\u6237\u884c\u4e3a\u6570\u636e\u5206\u6790\u4e0e\u4f18\u5316
\n 5.1 \u6838\u5fc3\u6307\u6807\u76d1\u63a7
\n– \u6d41\u91cf\u6f0f\u6597\uff1a\u8bbf\u95ee\u91cf\u2192\u6dfb\u52a0\u8d2d\u7269\u8f66\u2192\u652f\u4ed8\u6210\u529f
\n– \u79bb\u5e97\u7387\u5206\u6790\uff08\uff1e70%\u9700\u4f18\u5316\uff09
\n– \u8fd4\u56de\u7387\u63d0\u5347\u7b56\u7565\uff1a
\n – \u5efa\u7acb\u4f1a\u5458\u65e5\uff08\u6bcf\u67088\u53f7\uff09
\n – \u8bbe\u7f6e\u6d4f\u89c8\u5386\u53f2\u63d0\u9192<\/p>\n
5.2 A\/B\u6d4b\u8bd5\u65b9\u6848
\n– \u6807\u9898\u6d4b\u8bd5\uff1a
\n – \u6d4b\u8bd5\u7ec4A\uff1a\u300c\u590f\u5b63\u65b0\u6b3e\u300d
\n – \u6d4b\u8bd5\u7ec4B\uff1a\u300c\u7206\u6b3e\u300d
\n– \u8f6c\u5316\u6309\u94ae\u6d4b\u8bd5\uff1a
\n – \u6309\u94ae\u6587\u5b57\u300c\u7acb\u5373\u8d2d\u4e70\u300dvs\u300c\u9650\u65f6\u7279\u60e0\u300d<\/p>\n
5.3 \u5b9a\u5411\u63a8\u8350\u4f18\u5316
\n– \u57fa\u4e8eLBS\u7684\u63a8\u8350\uff1a
\n “`php
\n \/\/ \u6839\u636e\u7528\u6237\u57ce\u5e02\u63a8\u8350\u642d\u914d
\n $city = $_GET[‘city’];
\n $recommend = [‘top’=>$city.’\u98ce\u683c\u4e0a\u8863’, ‘bottom’=>$city.’\u6f6e\u6d41\u4e0b\u88c5’];
\n “`
\n– \u9605\u8bfb\u5386\u53f2\u5173\u8054\u63a8\u8350<\/p>\n
\u516d\u3001\u5408\u89c4\u4e0e\u4fe1\u4efb\u5efa\u8bbe
\n 6.1 \u9690\u79c1\u534f\u8bae\u4f18\u5316
\n– GDPR\u5408\u89c4\u58f0\u660e
\n– \u7528\u6237\u6570\u636e\u6388\u6743\u53ef\u89c6\u5316\uff1a
\n “`html
\n \u6211\u540c\u610f\u4f7f\u7528\u6211\u7684\u6d4f\u89c8\u6570\u636e\u4f18\u5316\u8d2d\u7269\u4f53\u9a8c
\n “`<\/p>\n
6.2 \u652f\u4ed8\u5b89\u5168\u5347\u7ea7
\n– \u4e09\u7ef4\u8ba4\u8bc1\u63d0\u793a
\n – \u5f39\u51fa\u63d0\u793a\u65f6\u95f4\u22642\u79d2
\n – \u652f\u4ed8\u6210\u529f\u9875\u589e\u52a0\u9632\u6b3a\u8bc8\u9a8c\u8bc1\u7801<\/p>\n
6.3 \u7269\u6d41\u4fe1\u606f\u900f\u660e\u5316
\n– \u7269\u6d41\u8ddf\u8e2a\u5730\u56fe\uff1a
\n “`html
\n <iframe src="https:\/\/logistics.xxxx\/tracking?order=123456"
\n style=”width:100%;height:400px;”>
\n “`<\/p>\n
\u4e03\u3001\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u5b9e\u6218
\n 7.1 \u7ade\u54c1\u76d1\u6d4b\u5de5\u5177
\n– 5118\u884c\u4e1a\u8bcd\u5e93\uff08\u6bcf\u5468\u66f4\u65b0\uff09
\n– \u8d64\u5154\u6570\u636e\uff08\u7ade\u54c1\u6d41\u91cf\u5bf9\u6bd4\uff09
\n– \u7ad9\u5185SEO\u8bca\u65ad\u5de5\u5177\uff08\u65b0\u699c\uff09<\/p>\n
7.2 \u7ade\u54c1\u5185\u5bb9\u62c6\u89e3
\n– \u4e3b\u6d41\u7ade\u54c1TOP10\u9875\u9762\u5206\u6790
\n– \u6807\u9898\u76f8\u4f3c\u5ea6\u68c0\u6d4b\uff1a
\n “`python
\n \u4f7f\u7528Jaccard\u76f8\u4f3c\u5ea6\u7b97\u6cd5
\n from math import cos_similarity
\n title1 = [“\u590f\u5b63\u8fde\u8863\u88d9”, “\u663e\u7626”, “\u65b0\u6b3e”]
\n title2 = [“\u5973\u88c5\u590f\u88c5”, “\u5c0f\u9ed1\u88d9”, “\u4fc3\u9500”]
\n vector1 = [1,0.8,0.7]
\n vector2 = [0.6,0.9,0.5]
\n similarity = cos_similarity(vector1, vector2)
\n “`<\/p>\n
7.3 \u5dee\u5f02\u5316\u7b56\u7565
\n– \u672a\u88ab\u8986\u76d6\u7684\u957f\u5c3e\u8bcd\u6316\u6398
\n– \u7ade\u54c1\u5ffd\u7565\u7684\u5185\u5bb9\u7c7b\u578b\uff1a
\n – \u9762\u6599\u77e5\u8bc6\u5e93\uff08SEO\u4ef7\u503c\u9ad8\uff09
\n – \u7a7f\u642d\u6307\u5357\uff08\u7528\u6237\u505c\u7559\u65f6\u957f+50%\uff09<\/p>\n
\u516b\u3001\u6301\u7eed\u4f18\u5316\u673a\u5236
\n 8.1 \u66f4\u65b0\u9891\u7387\u7b56\u7565
\n– \u5468\u66f4\uff1a\u4fc3\u9500\u4e13\u9898\u9875
\n– \u6708\u66f4\uff1a\u884c\u4e1a\u767d\u76ae\u4e66
\n– \u5b63\u66f4\uff1a\u6280\u672f\u5347\u7ea7\u8bf4\u660e<\/p>\n
8.2 \u4f18\u5316\u6548\u679c\u8bc4\u4f30
\n– \u5173\u952e\u6307\u6807\u770b\u677f\uff1a
\n | \u6307\u6807 | \u57fa\u7ebf\u503c | \u76ee\u6807\u503c | \u63d0\u5347\u7387 |
\n |————-|——–|——–|——–|
\n | \u9996\u5c4f\u52a0\u8f7d\u901f\u5ea6| 3.2s | \u22641.5s | 53% |
\n | \u8f6c\u5316\u7387 | 2.1% | \u22654.5% | 115% |<\/p>\n
8.3 \u8d44\u6e90\u5206\u914d\u5efa\u8bae
\n– \u6bcf\u6708SEO\u9884\u7b97\u5206\u914d\uff1a
\n – \u6280\u672f\u4f18\u5316\uff0840%\uff09
\n – \u5185\u5bb9\u751f\u4ea7\uff0830%\uff09
\n – \u5de5\u5177\u91c7\u8d2d\uff0820%\uff09
\n – \u4eba\u5de5\u8fd0\u8425\uff0810%\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e00\u3001\u4f18\u5316\u6807\u9898\u4e0e\u5173\u952e\u8bcd\u5e03\u5c40\u7b56\u7565 1.1 \u6807\u9898\u7ed3\u6784\u516c\u5f0f \u4f18\u79c0\u670d\u88c5\u7535\u5546\u7f51\u7ad9\u6807\u9898\u5e94\u5305\u542b\u300c\u6838\u5fc3\u54c1\u7c7b+\u573a\u666f\u5316\u9700\u6c42+\u6280\u672f\u5173\u952e\u8bcd\u300d\uff0c\u4f8b\u5982\uff1a \u3010\u7206\u6b3e\u5973\u88c5\u5e97\u30113\u79d2\u6293\u4f4f\u6d41\u91cf\uff01\u670d\u88c5\u7f51\u5e97 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[556,50,2478,2479,2477],"class_list":["post-878","post","type-post","status-publish","format-standard","hentry","category-23","tag-city","tag-html","tag-similarity","tag-vector1","tag-2477"],"_links":{"self":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":0,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/878\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/categories?post=878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/tags?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}