—<\/p>\n
\uff1a\u54c1\u724c\u4e0e\u7f51\u9875\u4f18\u5316\u7684\u5171\u751f\u5173\u7cfb
\n\uff0c\u54c1\u724c\u7684\u5b58\u5728\u5f62\u5f0f\u5df2\u4ece\u4f20\u7edf\u7684\u7ebf\u4e0b\u6e20\u9053\u8f6c\u5411\u4ee5\u7f51\u9875\u4e3a\u6838\u5fc3\u7684\u7ebf\u4e0a\u9635\u5730\u3002\u636e\u767e\u5ea6\u53d1\u5e03\u7684\u300a\u4e2d\u56fd\u54c1\u724c\u6570\u5b57\u5316\u53d1\u5c55\u62a5\u544a\u300b\u663e\u793a\uff0c78%\u7684\u4f01\u4e1a\u5c06\u5b98\u7f51\u89c6\u4e3a\u54c1\u724c\u5f62\u8c61\u7684\u7b2c\u4e00\u5c55\u793a\u7a97\u53e3\uff0c\u800c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5219\u662f\u9a71\u52a8\u54c1\u724c\u6d41\u91cf\u83b7\u53d6\u7684\u6838\u5fc3\u624b\u6bb5\u3002\u7136\u800c\uff0c\u8bb8\u591a\u4f01\u4e1a\u4ecd\u5c06\u201c\u7f51\u9875\u4f18\u5316\u201d\u7b49\u540c\u4e8e\u7b80\u5355\u7684\u5173\u952e\u8bcd\u5806\u780c\u6216\u6a21\u677f\u5316\u5efa\u7ad9\uff0c\u5ffd\u89c6\u4e86\u54c1\u724c\u4ef7\u503c\u7684\u6df1\u5ea6\u6e17\u900f\u4e0e\u7528\u6237\u4f53\u9a8c\u7684\u957f\u671f\u8fd0\u8425\u3002\u672c\u6587\u5c06\u4ece\u54c1\u724c\u6218\u7565\u89c6\u89d2\u51fa\u53d1\uff0c\u7ed3\u5408\u767e\u5ea6SEO\u89c4\u5219\uff0c\u7cfb\u7edf\u5982\u4f55\u901a\u8fc7\u79d1\u5b66\u5e03\u5c40\u5b9e\u73b0\u201c\u54c1\u724c\u66dd\u5149-\u6d41\u91cf\u8f6c\u5316-\u7528\u6237\u5fe0\u8bda\u201d\u7684\u95ed\u73af\u589e\u957f\u3002 <\/p>\n
—<\/p>\n
\u4e00\u3001\u54c1\u724c\u89c6\u89d2\u4e0b\u7684\u7f51\u9875\u4f18\u5316\u6838\u5fc3\u903b\u8f91
\n 1.1 \u54c1\u724c\u5b9a\u4f4d\u4e0eSEO\u76ee\u6807\u7684\u534f\u540c
\n\u54c1\u724c\u7f51\u9875\u7684\u4f18\u5316\u9700\u4ee5\u201c\u7528\u6237\u5fc3\u667a\u5360\u9886\u201d\u4e3a\u7ec8\u6781\u76ee\u6807\uff0c\u800c\u975e\u5355\u7eaf\u8ffd\u6c42\u641c\u7d22\u6392\u540d\u3002\u4f8b\u5982\uff0c\u67d0\u7f8e\u5986\u54c1\u724c\u901a\u8fc7\u5206\u6790\u7528\u6237\u641c\u7d22\u8bcd\u5e93\uff08\u5982\u201c\u56fd\u8d27\u62a4\u80a4\u54c1\u724c\u63a8\u8350\u201d\u201c\u6210\u5206\u5b89\u5168\u8ba4\u8bc1\u201d\uff09\uff0c\u5c06\u5b98\u7f51\u9996\u9875\u8bbe\u8ba1\u4e3a\u201c\u54c1\u724c\u6545\u4e8b+\u6838\u5fc3\u4ea7\u54c1\u77e9\u9635+\u6210\u5206\u79d1\u666e\u4e13\u680f\u201d\u7684\u4e09\u5c42\u7ed3\u6784\uff0c\u65e2\u6ee1\u8db3\u641c\u7d22\u610f\u56fe\uff0c\u53c8\u5f3a\u5316\u4e86\u201c\u4e13\u4e1a\u3001\u5b89\u5168\u3001\u56fd\u6f6e\u201d\u7684\u54c1\u724c\u6807\u7b7e\u3002 <\/p>\n
1.2 \u5185\u5bb9\u8d44\u4ea7\u7684\u957f\u671f\u4ef7\u503c\u6316\u6398
\n\u767e\u5ea6SEO\u7684\u5e95\u5c42\u903b\u8f91\u662f\u201c\u5185\u5bb9\u8d28\u91cf+\u7528\u6237\u4f53\u9a8c\u201d\u53cc\u8f6e\u9a71\u52a8\u3002\u54c1\u724c\u9700\u6784\u5efa\u5dee\u5f02\u5316\u5185\u5bb9\u4f53\u7cfb\uff1a
\n– **\u54c1\u724c\u6545\u4e8b**\uff1a\u901a\u8fc7H1\u6807\u7b7e\u660e\u786e\u4f20\u9012\u54c1\u724c\u6838\u5fc3\u7406\u5ff5\uff08\u5982\u201c\u73af\u4fdd\u79d1\u6280\u9886\u5bfc\u8005\u201d\uff09\uff1b
\n– **\u4ea7\u54c1\u767d\u76ae\u4e66**\uff1a\u4ee5PDF\u5f62\u5f0f\u4e0a\u4f20\u81f3\u5b98\u7f51\uff0c\u5e76\u5d4c\u5165\u957f\u5c3e\u5173\u952e\u8bcd\uff08\u5982\u201c\u65b0\u80fd\u6e90\u6c7d\u8f66\u7eed\u822a\u4f18\u5316\u6280\u672f\u201d\uff09\uff1b
\n– **\u7528\u6237\u8bc4\u4ef7\u4e13\u533a**\uff1a\u8bbe\u7f6e\u52a8\u6001\u66f4\u65b0\u673a\u5236\uff0c\u63d0\u5347\u9875\u9762\u8df3\u51fa\u7387\u4e4b\u5916\u7684\u201c\u9875\u9762\u505c\u7559\u65f6\u957f\u201d\u3002 <\/p>\n
\u636e\u6848\u4f8b\u7edf\u8ba1\uff0c\u4f18\u5316\u540e\u67d0\u5bb6\u5c45\u54c1\u724c\u5b98\u7f51\u7684\u201c\u9875\u9762\u505c\u7559\u65f6\u957f\u201d\u5e73\u5747\u63d0\u534742%\uff0c\u767e\u5ea6\u6743\u91cd\uff08PageRank\uff09\u6392\u540d\u8dc3\u53473\u4e2a\u4f4d\u6b21\u3002 <\/p>\n
—<\/p>\n
\u4e8c\u3001\u767e\u5ea6SEO\u7684\u516d\u5927\u5b9e\u6218\u7b56\u7565
\n 2.1 \u5173\u952e\u8bcd\u5e03\u5c40\uff1a\u4ece\u6d41\u91cf\u83b7\u53d6\u5230\u54c1\u724c\u80cc\u4e66
\n– **\u4e09\u7ea7\u5173\u952e\u8bcd\u67b6\u6784**\uff1a
\n – \u57fa\u7840\u5c42\uff1a\u54c1\u724c\u8bcd\uff08\u5982\u201c\u5c0f\u7c73\u5b98\u7f51\u201d\uff09\uff1b
\n – \u884c\u4e1a\u5c42\uff1a\u957f\u5c3e\u8bcd\uff08\u5982\u201c\u667a\u80fd\u5bb6\u7535\u54c1\u724c\u6392\u884c\u699c\u201d\uff09\uff1b
\n – \u610f\u56fe\u5c42\uff1a\u9ad8\u8f6c\u5316\u8bcd\uff08\u5982\u201c\u5c0f\u7c73\u626b\u5730\u673a\u5668\u4eba\u4f18\u60e0\u201d\uff09\u3002
\n– **\u767e\u5ea6\u5173\u952e\u8bcd\u89c4\u5212\u5e08\u5de5\u5177**\uff1a\u5b9a\u671f\u66f4\u65b0\u8bcd\u5e93\uff0c\u4f18\u5148\u9009\u62e9\u641c\u7d22\u91cf\uff1e1000\u4e14\u7ade\u4e89\u5ea6\uff1c40%\u7684\u7cbe\u51c6\u8bcd\u3002 <\/p>\n
**\u6848\u4f8b**\uff1a\u67d0\u6bcd\u5a74\u54c1\u724c\u901a\u8fc7\u5e03\u5c40\u201c\u6709\u673a\u5976\u7c89\u54c1\u724c\u8ba4\u8bc1\u201d\u201c\u5b9d\u5b9d\u8f85\u98df\u8425\u517b\u642d\u914d\u201d\u7b49\u8bcd\uff0c3\u4e2a\u6708\u5185\u81ea\u7136\u6d41\u91cf\u5360\u6bd4\u4ece18%\u63d0\u5347\u81f365%\u3002 <\/p>\n
2.2 \u6280\u672f\u57fa\u7840\u767e\u5ea6\u6392\u540d\u7684\u9690\u5f62\u95e8\u69db
\n– **\u670d\u52a1\u5668\u54cd\u5e94\u901f\u5ea6**\uff1a\u4f7f\u7528Google PageSpeed Insights\u5de5\u5177\u68c0\u6d4b\uff0c\u786e\u4fdd\u79fb\u52a8\u7aef\u52a0\u8f7d\u65f6\u95f4\uff1c3\u79d2\uff08\u767e\u5ea6\u8bc4\u5206\u9700\uff1e85\uff09\uff1b
\n– **\u79fb\u52a8\u7aef\u9002\u914d**\uff1a\u5f3a\u5236\u5f00\u542f\u201c viewport \u6807\u7b7e\u201d\u4e0e\u201c\u79fb\u52a8\u4f18\u5148\u6e32\u67d3\u201d\uff0c\u907f\u514d\u56e0\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u7f3a\u9677\u5bfc\u81f4\u964d\u6743\uff1b
\n– **HTTPS\u52a0\u5bc6**\uff1a\u767e\u5ea6\u7b97\u6cd5\u5df2\u5c06SSL\u8bc1\u4e66\u7eb3\u5165\u6392\u540d\u56e0\u5b50\uff0c\u672a\u52a0\u5bc6\u7ad9\u70b9\u6d41\u91cf\u4e0b\u964d23%\uff08\u6570\u636e\u6765\u6e90\uff1aSimilarWeb\uff09\u3002 <\/p>\n
2.3 \u5185\u5bb9\u4ece\u201c\u4fe1\u606f\u4f20\u9012\u201d\u5230\u201c\u573a\u666f\u5171\u9e23\u201d
\n– **\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0**\uff1a\u5728\u9875\u811a\u6dfb\u52a0` schema`\u6807\u7b7e\uff0c\u4f8b\u5982\uff1a
\n “`html<\/p>\n
{
\n “@context”: “https:\/\/schema”,
\n “@type”: “Organization”,
\n “name”: “\u54c1\u724c”,
\n “brandLogo”: “https:\/\/.xxx\/logo.png”,
\n “sameAs”: [“https:\/\/weibo\/xxx”, “https:\/\/zh.wikipedia\/wiki\/”]
\n }<\/p>\n
“`
\n– **\u7528\u6237\u751f\u6210\u5185\u5bb9\uff08UGC\uff09**\uff1a\u8bbe\u7acb\u201c\u54c1\u724c\u4f53\u9a8c\u5b98\u201d\u8ba1\u5212\uff0c\u9f13\u52b1\u7528\u6237\u4e0a\u4f20\u6d4b\u8bc4\u89c6\u9891\u5e76\u5d4c\u5165\u5b98\u7f51\u4e13\u9898\u9875\u3002 <\/p>\n
2.4 \u7528\u6237\u4f53\u9a8c\u964d\u4f4e\u8df3\u51fa\u7387\u7684\u4e09\u5927\u8bbe\u8ba1
\n– **\u89c6\u89c9\u52a8\u7ebf\u5f15\u5bfc**\uff1a\u91c7\u7528F\u578b\u5e03\u5c40\uff0c\u5c06\u6838\u5fc3\u4ea7\u54c1\u7f6e\u4e8e\u5c4f\u5e55\u53f3\u4e0a1\/3\u533a\u57df\uff1b
\n– **\u4ea4\u4e92\u53cd\u9988\u673a\u5236**\uff1a\u5728\u9875\u5c3e\u6dfb\u52a0\u201c\u6d6e\u7a97\u5ba2\u670d\u201d\uff0c\u8f6c\u5316\u7387\u53ef\u63d0\u534727%\uff1b
\n– **\u65e0\u969c\u788d\u8bbf\u95ee**\uff1a\u4e3a\u89c6\u969c\u7528\u6237\u6dfb\u52a0ARIA\u6807\u7b7e\uff0c\u7b26\u5408\u767e\u5ea6\u201c\u5305\u5bb9\u6027\u7f51\u9875\u6807\u51c6\u201d\u3002 <\/p>\n
2.5 \u5916\u94fe\u5efa\u8bbe\uff1a\u4ece\u5355\u4e00\u5916\u94fe\u5230\u54c1\u724c\u751f\u6001\u5408\u4f5c
\n– **\u6743\u5a01\u5e73\u53f0\u5408\u4f5c**\uff1a\u5728\u201c36\u6c2a\u201d\u201c\u864e\u55c5\u201d\u7b49\u5e73\u53f0\u5f00\u8bbe\u4e13\u680f\uff0c\u5916\u94fe\u6743\u91cd\u503c\uff08DFG\uff09\u63d0\u5347300%\uff1b
\n– **\u884c\u4e1a\u767d\u76ae\u4e66\u8054\u5408\u53d1\u5e03**\uff1a\u4e0e\u884c\u4e1a\u534f\u4f1a\u5408\u4f5c\uff0c\u83b7\u53d6\u9ad8\u8d28\u91cf\u53cd\u5411\u94fe\u63a5\uff1b
\n– **UGC\u5916\u94fe\u6fc0\u52b1**\uff1a\u5bf9\u63d0\u4ea4\u4f18\u8d28\u6d4b\u8bc4\u7684\u7528\u6237\u7ed9\u4e88\u201c\u5916\u94fe\u63a8\u8350\u6743\u201d\u3002 <\/p>\n
2.6 \u6570\u636e\u76d1\u63a7\u4e0e\u8fed\u4ee3\uff1a\u6784\u5efa\u54c1\u724c\u589e\u957f\u98de\u8f6e
\n– **\u767e\u5ea6\u7edf\u8ba14.0**\uff1a\u91cd\u70b9\u76d1\u6d4b\u201c\u54c1\u724c\u8bcd\u641c\u7d22\u91cf\u201d\u201c\u9875\u9762\u5206\u4eab\u7387\u201d\u7b49\u81ea\u5b9a\u4e49\u6307\u6807\uff1b
\n– **A\/B\u6d4b\u8bd5\u5de5\u5177**\uff1a\u5bf9\u6bd4\u4e0d\u540c\u9875\u9762\u7248\u672c\uff08\u5982\u201c\u4fc3\u9500\u9875\u201dvs\u201c\u54c1\u724c\u9875\u201d\uff09\u7684\u8f6c\u5316\u7387\uff1b
\n– **\u5b63\u5ea6\u4f18\u5316\u590d\u76d8**\uff1a\u6839\u636e\u6570\u636e\u8c03\u6574\u5173\u952e\u8bcd\u7b56\u7565\uff0c\u4f8b\u5982\u5c06\u201c\u8282\u65e5\u793c\u76d2\u201d\u8bcd\u5e93\u6269\u5c55\u81f3\u201c\u4e2d\u79cb\u5b9a\u5236\u793c\u9047\u201d\u3002 <\/p>\n
—<\/p>\n
\u4e09\u3001\u54c1\u724c\u7f51\u9875\u4f18\u5316\u7684\u98ce\u9669\u89c4\u907f
\n 3.1 \u8fc7\u5ea6\u4f18\u5316\u7684\u5178\u578b\u8bef\u533a
\n– **\u5173\u952e\u8bcd\u5806\u780c**\uff1a\u5355\u9875\u91cd\u590d\u5173\u952e\u8bcd\uff1e5\u6b21\u4f1a\u5bfc\u81f4\u201c\u8bed\u4e49\u6df7\u6dc6\u201d\uff1b
\n– **\u865a\u5047\u5916\u94fe\u4ea4\u6613**\uff1a\u88ab\u767e\u5ea6\u8bc6\u522b\u4e3a\u201c\u8d2d\u4e70\u94fe\u63a5\u201d\u5c06\u89e6\u53d1\u7ad9\u70b9\u964d\u6743\uff1b
\n– **\u6a21\u677f\u5316\u5185\u5bb9**\uff1a\u76f8\u4f3c\u5ea6\uff1e80%\u7684\u9875\u9762\u53ef\u80fd\u88ab\u5224\u5b9a\u4e3a\u201c\u5185\u5bb9\u5de5\u5382\u201d\u3002 <\/p>\n
3.2 \u957f\u671f\u4e3b\u4e49\u8fd0\u8425\u5efa\u8bae
\n– **\u5185\u5bb9\u66f4\u65b0\u9891\u7387**\uff1a\u6838\u5fc3\u9875\u9762\u6bcf\u6708\u81f3\u5c11\u4f18\u53161\u6b21\uff1b
\n– **\u5371\u673a\u516c\u5173\u9884\u6848**\uff1a\u9488\u5bf9\u8d1f\u9762\u8206\u60c5\uff08\u5982\u201c\u4ea7\u54c1\u8d28\u91cf\u6295\u8bc9\u201d\uff09\uff0c\u9700\u572848\u5c0f\u65f6\u5185\u66f4\u65b0\u5b98\u7f51\u58f0\u660e\uff1b
\n– **\u8de8\u5e73\u53f0\u4e00\u81f4\u6027**\uff1a\u786e\u4fdd\u5fae\u535a\u3001\u5fae\u4fe1\u516c\u4f17\u53f7\u7b49\u6e20\u9053\u7684\u5173\u952e\u8bcd\u4e0e\u5b98\u7f51\u4fdd\u6301\u7edf\u4e00\u3002 <\/p>\n
—<\/p>\n
\uff1a\u4ece\u6d41\u91cf\u5230\u54c1\u724c\u7684\u8d28\u53d8\u4e4b\u8def
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