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\n\uff081\uff09\u8fc7\u65f6\u5185\u5bb9\u8bef\u5bfc\u7528\u6237\u70b9\u51fb
\n\u767e\u5ea6\u5feb\u7167\u7f13\u5b58\u901a\u5e38\u4fdd\u75593-6\u4e2a\u6708\u672a\u66f4\u65b0\u5185\u5bb9\uff0c\u5f53\u7528\u6237\u641c\u7d22\u65f6\uff0c\u5feb\u7167\u4e2d\u7684\u8fc7\u671f\u4fe1\u606f\uff08\u5982\u5931\u6548\u7684\u4fc3\u9500\u6d3b\u52a8\u3001\u9519\u8bef\u7684\u4ea7\u54c1\u53c2\u6570\uff09\u4f1a\u5bfc\u81f4\u70b9\u51fb\u8df3\u51fa\u7387\u98d9\u5347\u3002\u67d0\u6559\u80b2\u673a\u6784\u5b9e\u6d4b\u6570\u636e\u663e\u793a\uff0c\u5feb\u7167\u5185\u5bb9\u4e0e\u9875\u9762\u5b9e\u9645\u4fe1\u606f\u4e0d\u7b26\u7684\u9875\u9762\uff0c\u7528\u6237\u5e73\u5747\u505c\u7559\u65f6\u95f4\u4ec51.2\u79d2\u3002<\/p>\n
\uff082\uff09\u5f71\u54cdSEO\u6838\u5fc3\u6307\u6807
\n\u2022 \u641c\u7d22\u53ef\u89c1\u6027\u4e0b\u964d\uff1a\u5feb\u7167\u4e2d\u4fdd\u7559\u7684\u65e7\u9875\u9762\u53ef\u80fd\u8986\u76d6\u65b0\u5185\u5bb9\uff0c\u5bfc\u81f4\u65b0\u9875\u9762\u6536\u5f55\u5ef6\u8fdf
\n\u2022 CTR\u964d\u4f4e\uff1a\u641c\u7d22\u5f15\u64ce\u5c55\u793a\u7684\u9884\u89c8\u5185\u5bb9\u4e0e\u5b9e\u9645\u9875\u9762\u4e0d\u5339\u914d\u65f6\uff0c\u70b9\u51fb\u7387\u4e0b\u964d15-30%
\n\u2022 \u6743\u91cd\u5206\u914d\u5931\u8861\uff1a\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u8bef\u5224\u7f51\u7ad9\u5185\u5bb9\u8d28\u91cf\uff0c\u5f71\u54cdPR\u503c\u548cTF-IDF\u8bc4\u5206<\/p>\n
\uff083\uff09\u79fb\u52a8\u7aef\u9002\u914d\u95ee\u9898
\n\u79fb\u52a8\u5feb\u7167\u4e0eH5\u9875\u9762\u683c\u5f0f\u4e0d\u517c\u5bb9\u7684\u60c5\u51b5\u5360\u6bd4\u8fbe42%\uff0c\u5bfc\u81f4\u52a0\u8f7d\u901f\u5ea6\u4e0b\u964d40%\uff0c\u76f4\u63a5\u5f71\u54cd\u9875\u9762\u4f53\u9a8c\u5206\uff08Page Experience\uff09\u8bc4\u5206\u3002<\/p>\n
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\n\uff081\uff09\u5f3a\u5236\u5237\u65b0\u7d22\u5f15\uff08\u57fa\u7840\u64cd\u4f5c\uff09
\n\u64cd\u4f5c\u8def\u5f84\uff1a
\n\u7f51\u7ad9\u7ba1\u7406\u540e\u53f0 \u2192 \u641c\u7d22\u670d\u52a1 \u2192 \u5168\u7ad9\u66f4\u65b0 \u2192 \u6279\u91cf\u63d0\u4ea4\u66f4\u65b0
\n\u2022 \u9002\u7528\u573a\u666f\uff1a\u7f51\u7ad9\u6574\u4f53\u6539\u7248\u540e
\n\u2022 \u64cd\u4f5c\u8981\u70b9\uff1a\u9009\u62e9”\u6df1\u5ea6\u66f4\u65b0”\u5e76\u586b\u5199\u66f4\u65b0\u65f6\u95f4\u6233
\n\u2022 \u6548\u679c\u5468\u671f\uff1a\u666e\u901a\u9875\u976224-72\u5c0f\u65f6\u91cd\u66f4\u65b0\uff0c\u6743\u5a01\u7f51\u7ad9\u53ef\u7f29\u77ed\u81f36\u5c0f\u65f6<\/p>\n
\uff082\uff09404\u91cd\u5b9a\u5411\u6280\u672f
\n\u6280\u672f\u5b9e\u73b0\u65b9\u6848\uff1a
\n301\u6c38\u4e45\u91cd\u5b9a\u5411 + \u9519\u8bef\u9875\u9762\u4f18\u5316
\n\u793a\u4f8b\u4ee3\u7801\uff1a
\n“`php
\nif ($url->getQueryString() == ‘old-page’) {
\n header(‘HTTP\/1.1 301 Moved Permanently’);
\n header(‘Location: https:\/\/.example\/new-page’);
\n}
\n“`
\n\u2022 \u4f18\u52bf\uff1a\u4f20\u9012SEO\u6743\u91cd\uff0c\u907f\u514dPR\u503c\u8870\u51cf
\n\u2022 \u6ce8\u610f\u4e8b\u9879\uff1a\u91cd\u5b9a\u5411\u94fe\u4e0d\u5f97\u8d85\u8fc75\u5c42\uff0c\u5efa\u8bae\u914d\u5408\u9762\u5305\u5c51\u5bfc\u822a<\/p>\n
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\n\u64cd\u4f5c\u6d41\u7a0b\uff1a
\n1. \u4f7f\u7528\u767e\u5ea6\u7ad9\u957f\u5de5\u5177\u63d0\u4ea4\u5220\u9664\u8bf7\u6c42
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\n\u5173\u952e\u6307\u4ee4\u793a\u4f8b\uff1a
\n“`
\n\u5220\u9664\u6307\u4ee4\uff1a\u5220\u9664 http:\/\/.example\/old-page?v=0101
\n\u539f\u56e0\uff1a\u9875\u9762\u7ed3\u6784\u91cd\u5927\u8c03\u6574\uff0c\u5185\u5bb9\u5b8c\u5168\u91cd\u6784
\n“`
\n\u2022 \u6570\u636e\u9a8c\u8bc1\uff1a\u5220\u9664\u62a5\u544a\u9700\u5305\u542bURL\u3001\u5220\u9664\u65f6\u95f4\u3001\u7d22\u5f15\u72b6\u6001
\n\u2022 \u5904\u7406\u65f6\u6548\uff1a\u666e\u901a\u5220\u96643\u5929\u751f\u6548\uff0c\u8bed\u4e49\u5220\u96647-15\u5929<\/p>\n
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\n\uff081\uff09\u9884\u5220\u9664\u68c0\u6d4b\uff08\u5fc5\u505a\u6b65\u9aa4\uff09
\n\u68c0\u6d4b\u5de5\u5177\u63a8\u8350\uff1a
\n\u2022 \u767e\u5ea6\u7ad9\u957f\u7d22\u5f15\u72b6\u6001\u68c0\u6d4bAPI
\n\u2022 Ahrefs Site Explorer
\n\u68c0\u6d4b\u7ef4\u5ea6\uff1a
\n\u2022 \u7d22\u5f15\u72b6\u6001\uff1a\u662f\u5426\u5df2\u6536\u5f55
\n\u2022 \u5feb\u7167\u5339\u914d\u5ea6\uff1aURL\u53c2\u6570\u662f\u5426\u4e00\u81f4
\n\u2022 \u6743\u91cd\u5206\u5e03\uff1a\u76ee\u6807\u9875\u9762\u5728\u7ad9\u5185\u94fe\u63a5\u4e2d\u7684\u6743\u91cd\u503c<\/p>\n
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\n\u76d1\u6d4b\u6307\u6807\uff1a
\n\u2022 404\u9519\u8bef\u7387\uff08\u5e94\u22640.5%\uff09
\n\u2022 \u641c\u7d22\u6d41\u91cf\u6ce2\u52a8\uff08\u6ce2\u52a8\u5e45\u5ea6\u226415%\uff09
\n\u2022 \u7528\u6237\u4f53\u9a8c\u6307\u6807\uff08FID\u2264100ms\uff0cCLS\u22640.1\uff09<\/p>\n
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\n\uff081\uff09\u5feb\u7167\u91cd\u5efa\u52a0\u901f
\n\u2022 \u63d0\u4ea4\u89c4\u8303\uff1a\u6bcf\u65e53\u6b21\uff0c\u6bcf\u6b21\u4e0d\u8d85\u8fc750\u4e2a\u9875\u9762
\n\u2022 \u5185\u5bb9\u6dfb\u52a0\u7ed3\u6784\u5316\u6570\u636e\uff08Schema\uff09
\n\u2022 \u6293\u53d6\u9891\u7387\uff1a\u6743\u5a01\u7f51\u7ad9\u5efa\u8bae\u8bbe\u7f6e\u6bcf\u65e52\u6b21\u6293\u53d6<\/p>\n
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\n\u2022 \u5185\u94fe\u91cd\u6784\uff1a\u8c03\u6574\u7ad9\u5185\u94fe\u63a5\u6743\u91cd\u5206\u5e03\uff08\u6838\u5fc3\u9875\u9762\u226530%\uff09
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\n\u2022 \u6d41\u91cf\u5f15\u5bfc\uff1a\u901a\u8fc7404\u9875\u9762\u5b9e\u73b0\u8f6c\u5316\u7387\u63d0\u5347\uff08\u5efa\u8bae\u8bbe\u7f6eCTA\u6309\u94ae\uff09<\/p>\n
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\n\u6280\u672f\u65b9\u6848\uff1a
\n\u2022 \u79fb\u52a8\u5feb\u7167\u9884\u89c8\u4f18\u5316\uff08\u8bbe\u7f6emeta viewport\uff09
\n\u2022 H5\u9875\u9762\u6027\u80fd\u4f18\u5316\uff08LCP\u22642.5s\uff09
\n\u2022 \u79fb\u52a8\u53cb\u597d\u7684404\u9875\u9762\u8bbe\u8ba1\uff08\u5305\u542b\u641c\u7d22\u6846+\u8fd4\u56de\u94fe\u63a5\uff09<\/p>\n
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\n\uff081\uff09\u5220\u9664\u8bf7\u6c42\u88ab\u62d2\u7edd
\n\u53ef\u80fd\u539f\u56e0\uff1a
\n\u2022 URL\u683c\u5f0f\u9519\u8bef\uff08\u7f3a\u5c11\u524d\u7f00\uff09
\n\u2022 \u9891\u7387\u8fc7\u9ad8\uff08\u5355\u65e5\u63d0\u4ea4\uff1e50\u6b21\uff09
\n\u2022 \u6743\u91cd\u4e0d\u8db3\uff08PR\u22643\u6216PR\u503c\u6ce2\u52a8\uff09<\/p>\n
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\n\u2022 \u4f7f\u7528\u6807\u51c6URL\u683c\u5f0f\uff1ahttps:\/\/.example\/page
\n\u2022 \u8bbe\u7f6e\u8bf7\u6c42\u95f4\u9694\uff1a\u4f7f\u7528\u6279\u91cf\u63d0\u4ea4\u5de5\u5177\uff08\u5982Screaming Frog\uff09
\n\u2022 \u63d0\u5347\u6743\u91cd\uff1a\u901a\u8fc7\u5916\u94fe\u5efa\u8bbe\u5c06PR\u503c\u63d0\u5347\u81f34+<\/p>\n
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\n\u68c0\u6d4b\u65b9\u6cd5\uff1a
\n\u2022 \u4f7f\u7528\u767e\u5ea6\u7d22\u5f15\u67e5\u8be2\u5de5\u5177
\n\u2022 \u68c0\u67e5\u7ad9\u5185\u670d\u52a1\u5668\u65e5\u5fd7
\n\u2022 \u5206\u6790\u8718\u86db\u6293\u53d6\u65f6\u95f4<\/p>\n
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\n\u2022 \u63d0\u4ea4\u6df1\u5ea6\u66f4\u65b0\u6307\u4ee4
\n\u2022 \u4f18\u5316\u8718\u86db\u6293\u53d6\u7b56\u7565\uff08\u8bbe\u7f6e\u4f18\u5148\u7ea7\uff09
\n\u2022 \u6dfb\u52a0\u81ea\u52a8\u66f4\u65b0\u89e6\u53d1\u5668\uff08\u5982GitHub Pages\u90e8\u7f72\uff09<\/p>\n
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\n4. \u68c0\u6d4b\u6838\u5fc3\u5173\u952e\u8bcd\u6392\u540d<\/p>\n
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\n\u2022 \u542f\u52a8\u6d41\u91cf\u91cd\u5efa\u8ba1\u5212\uff083-7\u5929\uff09<\/p>\n
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\n\u6548\u679c\uff1a
\n\u2022 \u5feb\u7167\u5339\u914d\u5ea6\u63d0\u5347\u81f392%
\n\u2022 \u641c\u7d22\u6d41\u91cf\u589e\u957f210%
\n\u2022 \u8f6c\u5316\u7387\u63d0\u9ad818%<\/p>\n
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\n\u2022 \u63d0\u524d30\u5929\u5f00\u59cb\u5feb\u7167\u5220\u9664
\n\u2022 \u5927\u4fc3\u671f\u95f4\u8bbe\u7f6e\u52a8\u6001\u7f13\u5b58
\n\u6280\u672f\u6307\u6807\uff1a
\n\u2022 \u5feb\u7167\u66f4\u65b0\u901f\u5ea6\u226448\u5c0f\u65f6
\n\u2022 \u5927\u4fc3\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u22641.8s
\n\u2022 404\u9519\u8bef\u7387\uff1c0.3%<\/p>\n
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\n\u65b0\u7279\u6027\uff1a
\n\u2022 \u5b9e\u65f6\u66f4\u65b0\u673a\u5236\uff08\u53d8\u66f4\u68c0\u6d4b\u9891\u7387\u63d0\u5347\u81f3\u6bcf\u5c0f\u65f6\uff09
\n\u2022 \u591a\u7aef\u9884\u89c8\u4f18\u5316\uff08\u81ea\u52a8\u9002\u914dPC\/\u79fb\u52a8\u7aef\uff09
\n\u2022 \u7ed3\u6784\u5316\u6570\u636e\u4f18\u5148\u7ea7\u63d0\u5347\uff08\u6743\u91cd\u589e\u52a030%\uff09<\/p>\n
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\n\u63a8\u8350\u914d\u7f6e\uff1a
\n\u2022 \u81ea\u52a8\u5316\u5feb\u7167\u7ba1\u7406\u5e73\u53f0\uff08\u5982Screaming Frog+\u81ea\u5b9a\u4e49\u811a\u672c\uff09
\n\u2022 \u667a\u80fd\u76d1\u63a7\u7cfb\u7edf\uff08\u8bbe\u7f6e\u5feb\u7167\u5065\u5eb7\u5ea6\u9884\u8b66\uff09
\n\u2022 \u8de8\u5e73\u53f0\u540c\u6b65\u5de5\u5177\uff08\u652f\u6301WordPress\/Shopify\u7b49CMS\uff09<\/p>\n
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