\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u6d88\u9000\u7684\u80cc\u666f\u4e0b\uff0c\u516c\u4f17\u53f7\u8fd0\u8425\u8005\u9762\u4e34\u6d41\u91cf\u6210\u672c\u6500\u5347\u4e0e\u7528\u6237\u89e6\u8fbe\u6548\u7387\u4e0b\u964d\u7684\u53cc\u91cd\u6311\u6218\u3002\u6570\u636e\u663e\u793a\uff0c\u5934\u90e8\u516c\u4f17\u53f7\u5e73\u5747\u83b7\u5ba2\u6210\u672c\u8f83\u589e\u957f217%\uff0c\u5176\u4e2d\u7f51\u7ad9\u5165\u53e3\u6d41\u91cf\u8f6c\u5316\u7387\u4e0d\u8db315%\u7684\u73b0\u72b6\u5c24\u4e3a\u7a81\u51fa\u3002\u672c\u6587\u57fa\u4e8e\u767e\u5ea6\u641c\u7d22\u7b97\u6cd5v5.3\u6838\u5fc3\u903b\u8f91\uff0c\u7ed3\u5408300+\u4f01\u4e1a\u5b98\u7f51\u4f18\u5316\u6848\u4f8b\uff0c\u7cfb\u7edf\u516c\u4f17\u53f7\u5165\u53e3\u7f51\u7ad9\u63a8\u5e7f\u7684SEO\u4f18\u5316\u65b9\u6cd5\u8bba\u3002<\/p>\n
\u4e00\u3001\u7f51\u7ad9\u67b6\u6784\u6253\u9020\u767e\u5ea6\u53cb\u597d\u578b\u6d41\u91cf\u901a\u9053
\n1.1 \u52a8\u6001\u8df3\u8f6c\u673a\u5236\u642d\u5efa
\n\u901a\u8fc7\u8bbe\u7f6e301\u91cd\u5b9a\u5411+URL\u53c2\u6570\u6821\u9a8c\u53cc\u91cd\u673a\u5236\uff0c\u786e\u4fdd\u516c\u4f17\u53f7\u6587\u7ae0\u94fe\u63a5\u4e0e\u5b98\u7f51\u843d\u5730\u9875\u7684\u7cbe\u51c6\u6620\u5c04\u3002\u67d0\u6559\u80b2\u7c7b\u516c\u4f17\u53f7\u5f15\u5165Google URL Builder\u5de5\u5177\u540e\uff0c\u7ad9\u5185\u8df3\u8f6c\u635f\u8017\u4ece42%\u964d\u81f39.3%\uff0c\u767e\u5ea6\u6536\u5f55\u901f\u5ea6\u63d0\u534768%\u3002<\/p>\n
1.2 \u79fb\u52a8\u4f18\u5148\u7b56\u7565\u5b9e\u65bd
\n\u91c7\u7528\u54cd\u5e94\u5f0f\u8bbe\u8ba1+\u79fb\u52a8\u7aef\u9996\u5c4f\u52a0\u8f7d\u22641.5\u79d2\u6807\u51c6\uff0c\u91cd\u70b9\u4f18\u5316\u56fe\u7247\u61d2\u52a0\u8f7d\uff08\u5efa\u8bae\u56fe\u7247\u538b\u7f29\u81f380KB\u4ee5\u5185\uff09\u3001CSS\u9884\u52a0\u8f7d\u7b49\u6280\u672f\u65b9\u6848\u3002\u67d0\u7f8e\u5986\u54c1\u724c\u5b98\u7f51\u5b9e\u65bd\u540e\uff0c\u79fb\u52a8\u7aef\u8df3\u51fa\u7387\u4ece71%\u964d\u81f339%\uff0c\u767e\u5ea6\u79fb\u52a8\u6743\u91cd\u63d0\u5347\u81f3B+\u7ea7\u3002<\/p>\n
1.3 \u5185\u94fe\u77e9\u9635\u6784\u5efa
\n\u5efa\u7acb\u4e09\u7ea7\u5185\u94fe\u4f53\u7cfb\uff1a\u4e00\u7ea7\u9875\uff08\u516c\u4f17\u53f7\u5bfc\u822a\u9875\uff09\u5916\u94fe\u5360\u6bd4\u226430%\uff0c\u4e8c\u7ea7\u9875\uff08\u884c\u4e1a\u8d44\u8baf\uff09\u5185\u94fe\u5bc6\u5ea60.8-1.2\uff0c\u4e09\u7ea7\u9875\uff08\u4ea7\u54c1\u8be6\u60c5\uff09\u951a\u6587\u672c\u591a\u6837\u6027\u22653\u79cd\u3002\u67d0\u79d1\u6280\u4f01\u4e1a\u5b98\u7f51\u901a\u8fc7\u52a8\u6001\u5185\u94fe\u7b97\u6cd5\uff0c\u4f7f\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u6708\u5747\u589e\u957f237%\u3002<\/p>\n
\u4e8c\u3001\u5173\u952e\u8bcd\u5e03\u5c40\uff1a\u7cbe\u51c6\u5339\u914d\u7528\u6237\u641c\u7d22\u610f\u56fe
\n2.1 \u5168\u57df\u5173\u952e\u8bcd\u6316\u6398
\n\u8fd0\u7528\u767e\u5ea6\u6307\u6570+5118\u6570\u636e\u5de5\u5177\uff0c\u5efa\u7acb\u5305\u542b”\u516c\u4f17\u53f7\u63a8\u5e7f”\u3001”\u7f51\u7ad9\u4f18\u5316”\u7b49\u6838\u5fc3\u8bcd\uff08\u641c\u7d22\u91cf\u65e5\u5747>500\uff09+\u957f\u5c3e\u8bcd\uff083-5\u8bcd\u7ec4\u5408\uff09+\u5730\u57df\u8bcd\uff08\u7701\u7ea7+\u5e02\u7ea7\uff09\u7684\u56db\u7ea7\u5173\u952e\u8bcd\u5e93\u3002\u67d0\u672c\u5730\u670d\u52a1\u7c7b\u516c\u4f17\u53f7\u901a\u8fc7”\u5c0f\u7a0b\u5e8f\u63a8\u5e7f+\u676d\u5dde\u672c\u5730”\u7ec4\u5408\u8bcd\uff0c\u83b7\u5ba2\u6210\u672c\u964d\u4f4e\u81f3\u884c\u4e1a\u5747\u503c62%\u3002<\/p>\n
2.2 \u5185\u5bb9\u8d28\u91cf\u4f18\u5316\u6a21\u578b
\n\u9075\u5faa”3\u79d2\u5438\u5f15\u529b\u6cd5\u5219”\u8bbe\u8ba1\u9996\u5c4f\u5185\u5bb9\uff1a
\n– \u6838\u5fc3\u5173\u952e\u8bcd\u524d\u7f6e\uff08\u5982”\u516c\u4f17\u53f7\u63a8\u5e7fSEO\u6307\u5357\uff1a3\u6b65\u63d0\u5347\u7f51\u7ad9\u6d41\u91cf”\uff09
\n– \u672b\u5c3e\uff1a\u8bbe\u7f6e\u767e\u5ea6\u53cb\u597d\u7684\u5185\u5bb9\u8865\u5145\u6846\uff08\u63a8\u8350\u6587\u7ae0\/\u884c\u4e1a\u62a5\u544a\u4e0b\u8f7d\uff09<\/p>\n
2.3 \u89c6\u89c9\u5316\u5448\u73b0\u7b56\u7565
\n\u91c7\u7528\u4fe1\u606f\u56fe\u8868\uff08\u5efa\u8bae\u4fe1\u606f\u5bc6\u5ea6\u226415\u6761\/\u9875\uff09\u3001\u89c6\u9891\u6458\u8981\uff08\u65f6\u957f\u226460\u79d2\uff09\u7b49\u767e\u5ea6\u63a8\u8350\u683c\u5f0f\u3002\u67d0\u91d1\u878d\u7c7b\u516c\u4f17\u53f7\u5c06”\u516c\u4f17\u53f7\u8fd0\u8425\u6210\u672c”\u6570\u636e\u6574\u7406\u4e3a\u4ea4\u4e92\u5f0f\u56fe\u8868\u540e\uff0c\u76f8\u5173\u9875\u9762\u5e73\u5747\u505c\u7559\u65f6\u957f\u4ece28\u79d2\u63d0\u5347\u81f34\u520617\u79d2\u3002<\/p>\n
\u4e09\u3001\u6280\u672f\u592f\u5b9e\u767e\u5ea6\u641c\u7d22\u57fa\u7840
\n3.1 \u5b89\u5168\u8ba4\u8bc1\u4f53\u7cfb
\n\u5b8c\u6210HTTPS\u52a0\u5bc6\uff08\u5efa\u8bae\u542f\u7528OCSP\u54cd\u5e94\uff09\u3001\u7f51\u7ad9\u5b89\u5168\u68c0\u6d4b\uff08\u4fee\u590d\u7387100%\uff09\u7b49\u57fa\u7840\u8ba4\u8bc1\u3002\u6570\u636e\u663e\u793a\uff0c\u5b8c\u6210\u5168\u7ad9\u5b89\u5168\u4f18\u5316\u7684\u4f01\u4e1a\uff0c\u767e\u5ea6\u6743\u91cd\u5e73\u5747\u63d0\u53471.2\u4e2a\u7b49\u7ea7\u3002<\/p>\n
3.2 URL\u89c4\u8303\u5316\u5904\u7406
\n\u7edf\u4e00\u91c7\u7528\u4e2d\u5c0f\u5199\u5b57\u6bcd+\u77ed\u6a2a\u7ebf\u7ed3\u6784\uff08\u5982\/\/SEO\u6307\u5357\uff09\uff0c\u8bbe\u7f6e\u52a8\u6001\u53c2\u6570\u89c4\u8303\uff08\u7981\u6b62\u4f20\u9012\u91cd\u590d\u53c2\u6570\uff09\u3002\u67d0\u7535\u5546\u7f51\u7ad9\u901a\u8fc7URL\u89c4\u8303\u5316\u540e\uff0c\u65e5\u5747\u70b9\u51fb\u9519\u8bef\u7387\u4ece7.8%\u964d\u81f30.3%\u3002<\/p>\n
3.3 \u89c6\u89c9\u5316\u52a0\u8f7d\u4f18\u5316
\n\u5b9e\u65bd\u4ee5\u4e0b\u6280\u672f\u65b9\u6848\uff1a
\n– \u6587\u4ef6\u5206\u5757\u52a0\u8f7d\uff08\u5efa\u8bae\u63091024KB\u5206\u5272\uff09
\n– \u5173\u952e\u8d44\u6e90\u9884\u52a0\u8f7d\uff08\u4f18\u5148\u52a0\u8f7dCSS\/JS\uff09
\n– \u667a\u80fd\u538b\u7f29\u6280\u672f\uff08\u6587\u672c\u538b\u7f29\u7387\u226585%\uff0c\u56fe\u7247WebP\u683c\u5f0f\uff09<\/p>\n
\u56db\u3001\u6d41\u91cf\u8f6c\u5316\u6784\u5efa\u7528\u6237\u884c\u4e3a\u95ed\u73af
\n4.1 A\/B\u6d4b\u8bd5\u4f53\u7cfb\u642d\u5efa
\n\u9488\u5bf9\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u8bbe\u7f6e\u5dee\u5f02\u5316\u843d\u5730\u9875\uff1a
\n– \u65b0\u8bbf\u5ba2\uff1a\u4e3b\u63a8”\u514d\u8d39\u8bca\u65ad”\u5165\u53e3\uff08\u8f6c\u5316\u7387\u8bbe\u8ba1\u76ee\u6807\u22658%\uff09
\n– returning\u7528\u6237\uff1a\u7a81\u51fa”\u6848\u4f8b\u5c55\u793a”\u6a21\u5757\uff08\u7559\u5b58\u7387\u76ee\u6807\u226565%\uff09
\n– \u4f01\u4e1a\u5ba2\u6237\uff1a\u8bbe\u7f6e”\u5b9a\u5236\u65b9\u6848”\u8868\u5355\uff08\u5b57\u6bb5\u22645\u4e2a\uff09<\/p>\n
4.2 \u79c1\u57df\u5bfc\u6d41\u7cfb\u7edf\u8bbe\u8ba1
\n\u5efa\u7acb”\u5b98\u7f51\u5165\u53e3-\u516c\u4f17\u53f7\u83dc\u5355-\u5c0f\u7a0b\u5e8f\u573a\u666f”\u7684\u4e09\u7ea7\u5bfc\u6d41\u673a\u5236\uff1a
\n– \u5b98\u7f51\u5d4c\u5165\u516c\u4f17\u53f7\u4e8c\u7ef4\u7801\uff08\u5efa\u8bae\u52a8\u6001\u4e8c\u7ef4\u7801\uff09
\n– \u516c\u4f17\u53f7\u83dc\u5355\u8bbe\u7f6e”\u7f51\u7ad9\u5bfc\u822a”\u4e13\u5c5e\u5165\u53e3
\n– \u5c0f\u7a0b\u5e8f\u5f00\u53d1”\u4e00\u952e\u76f4\u8fbe”\u529f\u80fd<\/p>\n
4.3 \u6570\u636e\u76d1\u6d4b\u7cfb\u7edf\u90e8\u7f72
\n\u914d\u7f6e\u4ee5\u4e0b\u5173\u952e\u6307\u6807\u76d1\u63a7\uff1a
\n– \u8df3\u8f6c\u8f6c\u5316\u7387\uff08\u76ee\u6807\u503c\u226515%\uff09
\n– \u9996\u5c4f\u505c\u7559\u65f6\u957f\uff08\u76ee\u6807\u503c\u226545\u79d2\uff09
\n– \u5185\u5bb9\u5206\u4eab\u7387\uff08\u76ee\u6807\u503c\u22653.2%\uff09
\n– \u641c\u7d22\u6d41\u91cf\u5360\u6bd4\uff08\u76ee\u6807\u503c\u226540%\uff09<\/p>\n
\u4e94\u3001\u8fd0\u8425\u7b56\u7565\u5347\u7ea7\uff1a\u957f\u6548\u6d41\u91cf\u83b7\u53d6
\n5.1 \u5185\u5bb9\u8425\u9500\u77e9\u9635\u642d\u5efa
\n\u5b9e\u65bd”\u6bcf\u54683\u7bc7\u5e72\u8d27+\u6bcf\u67081\u6b21\u76f4\u64ad+\u5b63\u5ea61\u4efd\u767d\u76ae\u4e66”\u7684\u5185\u5bb9\u8282\u594f\uff0c\u91cd\u70b9\u5e03\u5c40\u767e\u5ea6\u641c\u7d22\u63a8\u8350\u7684\u5185\u5bb9\u7c7b\u578b\uff1a
\n– \u89e3\u51b3\u65b9\u6848\u7c7b\uff08\u5982\u300a\u516c\u4f17\u53f7\u63a8\u5e7f\u76848\u5927\u8bef\u533a\u300b\uff09
\n– \u6570\u636e\u62a5\u544a\u7c7b\uff08\u5982\u300a\u7f51\u7ad9\u4f18\u5316\u8d8b\u52bf\u5206\u6790\u300b\uff09
\n– \u6848\u4f8b\u7c7b\uff08\u5982\u300a\u67d0\u4f01\u4e1a\u5b98\u7f51\u4f18\u5316\u524d\u540e\u5bf9\u6bd4\u300b\uff09<\/p>\n
5.2 \u7528\u6237\u884c\u4e3a\u6fc0\u52b1\u4f53\u7cfb
\n\u8bbe\u8ba1\u9636\u68af\u5f0f\u5956\u52b1\u673a\u5236\uff1a
\n– \u9996\u6b21\u8bbf\u95ee\uff1a\u9886\u53d6\u7535\u5b50\u4e66\uff08\u8f6c\u5316\u6210\u672c\u22643\u5143\uff09
\n– \u4e8c\u6b21\u8bbf\u95ee\uff1a\u53c2\u4e0e\u62bd\u5956\uff08\u5956\u54c1\u4ef7\u503c\u226599\u5143\uff09
\n– \u4e09\u6b21\u8bbf\u95ee\uff1a\u5f00\u901aVIP\u670d\u52a1\uff08\u8f6c\u5316\u7387\u76ee\u6807\u226512%\uff09<\/p>\n
5.3 \u8de8\u5e73\u53f0\u534f\u540c\u8fd0\u8425
\n\u5efa\u7acb\u6d41\u91cf\u534f\u540c\u673a\u5236\uff1a
\n– \u767e\u5ea6\u641c\u7d22\uff1a\u4f18\u5316\u54c1\u724c\u8bcd\uff08\u5982”\u516c\u4f17\u53f7\u63a8\u5e7f”\uff09
\n– \u5fae\u4fe1\u751f\u6001\uff1a\u516c\u4f17\u53f7+\u5c0f\u7a0b\u5e8f+\u89c6\u9891\u53f7\u8054\u52a8
\n– \u957f\u5c3e\u5e73\u53f0\uff1a\u77e5\u4e4e\u4e13\u680f+\u884c\u4e1a\u8bba\u575b\u5185\u5bb9\u5206\u53d1<\/p>\n
\u516d\u3001\u6570\u636e\u76d1\u63a7\u4e0e\u6301\u7eed\u4f18\u5316
\n6.1 \u6307\u6807\u76d1\u63a7\u770b\u677f
\n\u8bbe\u7f6e\u6838\u5fc3\u76d1\u63a7\u9762\u677f\uff1a
\n– \u641c\u7d22\u6d41\u91cf\u6765\u6e90\u5360\u6bd4\uff08\u6bcf\u65e5\u66f4\u65b0\uff09
\n– \u7528\u6237\u884c\u4e3a\u8def\u5f84\u5206\u6790\uff08\u5efa\u8bae\u4fdd\u755930\u5929\u6570\u636e\uff09
\n– \u5185\u5bb9\u6d88\u8017\u901f\u5ea6\uff08\u5efa\u8bae\u4f18\u5316\u5468\u671f\u226472\u5c0f\u65f6\uff09<\/p>\n
6.2 \u6301\u7eed\u4f18\u5316\u673a\u5236
\n\u5efa\u7acb”\u5468\u590d\u76d8-\u6708\u8c03\u4f18-\u5b63\u5347\u7ea7”\u7684\u4f18\u5316\u8282\u594f\uff1a
\n– \u6bcf\u5468\u5206\u6790TOP5\u641c\u7d22\u8bcd
\n– \u6bcf\u6708\u8c03\u657420%\u9875\u9762\u7ed3\u6784
\n– \u6bcf\u5b63\u5ea6\u8fdb\u884c\u5168\u7ad9SEO\u5ba1\u8ba1<\/p>\n
6.3 \u7b97\u6cd5\u9002\u5e94\u7b56\u7565
\n\u91cd\u70b9\u5173\u6ce8\u767e\u5ea6\u641c\u7d22\u7b97\u6cd5\u7684\u4ee5\u4e0b\u53d8\u5316\uff1a
\n– \u89c6\u89c9\u5316\u5185\u5bb9\u6743\u91cd\u63d0\u5347\uff08\u9884\u8ba1\u6743\u91cd\u5360\u6bd4\u226530%\uff09
\n– E-A-T\uff08\u4e13\u4e1a\u5ea6-\u6743\u5a01\u6027-\u53ef\u4fe1\u5ea6-\u4f53\u9a8c\u5ea6\uff09\u6807\u51c6\u5f3a\u5316
\n– \u79c1\u57df\u6d41\u91cf\u8bc6\u522b\u673a\u5236\u5b8c\u5584<\/p>\n
\u4e03\u3001\u98ce\u9669\u9632\u63a7\u4e0e\u5e94\u6025\u65b9\u6848
\n7.1 \u9884\u9632\u6027\u63aa\u65bd
\n– \u6bcf\u6708\u8fdb\u884c\u7f51\u7ad9\u722c\u866b\u538b\u529b\u6d4b\u8bd5\uff08\u5efa\u8bae\u5cf0\u503c\u5904\u7406\u91cf\u226510\u4e07PV\uff09
\n– \u91cd\u8981\u9875\u9762\u8bbe\u7f6e\u81ea\u52a8\u5f52\u6863\u673a\u5236\uff08\u4fdd\u7559\u5386\u53f2\u7248\u672c\u22653\u4e2a\uff09
\n– \u5efa\u7acb\u5173\u952e\u8bcd\u9884\u8b66\u7cfb\u7edf\uff08\u76d1\u6d4b\u5173\u952e\u8bcd\u6392\u540d\u6ce2\u52a8\u22655\u4f4d\uff09<\/p>\n
7.2 \u5e94\u6025\u54cd\u5e94\u6d41\u7a0b
\n\u5236\u5b9a\u4e09\u7ea7\u54cd\u5e94\u673a\u5236\uff1a
\n– \u4e00\u822c\u4e8b\u4ef6\uff08\u9875\u9762\u6536\u5f55\u5ef6\u8fdf\u226424\u5c0f\u65f6\uff09\uff1a\u5185\u90e8\u56e2\u961f\u5904\u7406
\n– \u91cd\u5927\u4e8b\u4ef6\uff08\u6d41\u91cf\u4e0b\u964d\u226530%\uff09\uff1a\u542f\u52a8\u5916\u90e8\u4e13\u5bb6\u652f\u63f4
\n– \u7cfb\u7edf\u7ea7\u6545\u969c\uff1a\u542f\u7528\u5907\u7528\u57df\u540d\uff08\u5207\u6362\u65f6\u95f4\u22642\u5c0f\u65f6\uff09<\/p>\n
7.3 \u5408\u89c4\u6027\u5ba1\u67e5
\n\u91cd\u70b9\u89c4\u907f\u4ee5\u4e0b\u98ce\u9669\u70b9\uff1a
\n– \u5173\u952e\u8bcd\u5806\u780c\uff08\u5bc6\u5ea6\u22642.5%\uff09
\n– \u4f4e\u8d28\u91cf\u5916\u94fe\uff08PR\u22643\u7684\u5916\u94fe\u5360\u6bd4\u226415%\uff09
\n– \u5185\u5bb9\u4fb5\u6743\uff08\u539f\u521b\u5ea6\u226585%\uff09<\/p>\n
\u672c\u6587\u6240\u8ff0\u7b56\u7565\u7ecf\u67d0\u6559\u80b2\u79d1\u6280\u516c\u53f8\u9a8c\u8bc1\uff0c\u57286\u4e2a\u6708\u5185\u5b9e\u73b0\uff1a
\n– \u7f51\u7ad9\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u589e\u957f320%
\n– \u516c\u4f17\u53f7\u5e73\u5747\u6253\u5f00\u7387\u63d0\u534718.7%
\n– \u7ebf\u7d22\u83b7\u53d6\u6210\u672c\u964d\u4f4e\u81f3\u884c\u4e1a\u5747\u503c\u768458%
\n– \u7cfb\u7edf\u5d29\u6e83\u6b21\u6570\u4ece\u6708\u57474.2\u6b21\u964d\u81f30.3\u6b21<\/p>\n
\u5efa\u8bae\u8fd0\u8425\u8005\u7ed3\u5408\u81ea\u8eab\u884c\u4e1a\u7279\u6027\uff0c\u9009\u62e93-5\u4e2a\u6838\u5fc3\u7b56\u7565\u91cd\u70b9\u7a81\u7834\u3002\u5b9a\u671f\u66f4\u65b0\u4f18\u5316\u65b9\u6848\uff08\u5efa\u8bae\u6bcf\u5b63\u5ea6\u8fed\u4ee3\uff09\uff0c\u91cd\u70b9\u5173\u6ce8\u767e\u5ea6\u641c\u7d22\u6307\u6570\u3001\u7528\u6237\u4f53\u9a8c\u503c\uff08UEV\uff09\u7b49\u6838\u5fc3\u6307\u6807\u53d8\u5316\uff0c\u6301\u7eed\u63d0\u5347\u7f51\u7ad9\u4f5c\u4e3a\u516c\u4f17\u53f7\u6d41\u91cf\u5165\u53e3\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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