\u5728\u4e92\u8054\u7f51\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u4eca\u5929\uff0c\u7f51\u7ad9\u5916\u90e8\u4f18\u5316\u5df2\u6210\u4e3a\u4f01\u4e1a\u63d0\u5347\u767e\u5ea6\u641c\u7d22\u6392\u540d\u3001\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\u7684\u6838\u5fc3\u6218\u7565\u3002\u4e0d\u540c\u4e8e\u9875\u9762\u4ee3\u7801\u4f18\u5316\u7b49\u5185\u90e8\u5de5\u4f5c\uff0c\u5916\u90e8\u4f18\u5316\u901a\u8fc7\u6784\u5efa\u9ad8\u8d28\u91cf\u7f51\u7edc\u751f\u6001\uff0c\u76f4\u63a5\u5f71\u54cd\u641c\u7d22\u5f15\u64ce\u5bf9\u7f51\u7ad9\u7684\u4fe1\u4efb\u5ea6\u8bc4\u4f30\u3002\u672c\u6587\u5c06\u6df1\u5ea6\u767e\u5ea6SEO\u5916\u90e8\u4f18\u5316\u7684\u6838\u5fc3\u8981\u7d20\uff0c\u7ed3\u5408\u6700\u65b0\u7b97\u6cd5\u89c4\u5219\u548c\u5b9e\u6218\u6848\u4f8b\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u53ef\u843d\u5730\u7684\u4f18\u5316\u65b9\u6848\u3002<\/p>\n
\u4e00\u3001\u767e\u5ea6\u641c\u7d22\u5f15\u64ce\u7684\u5916\u90e8\u4f18\u5316\u8bc4\u4f30\u7ef4\u5ea6
\n\u6839\u636e\u767e\u5ea6\u7d22\u5f15\u8d28\u91cf\u767d\u76ae\u4e66\u663e\u793a\uff0c\u5916\u90e8\u4f18\u5316\u6307\u6807\u5df2\u5360\u7f51\u7ad9\u7efc\u5408\u8bc4\u5206\u768435%\uff0c\u5176\u4e2d\u91cd\u70b9\u76d1\u6d4b\u4ee5\u4e0b\u4e09\u5927\u7ef4\u5ea6\uff1a<\/p>\n
1. \u5173\u7cfb\u7f51\u7edc\u8d28\u91cf\uff08\u6743\u91cd\u5360\u6bd442%\uff09
\n\u4f18\u8d28\u5916\u94fe\u9700\u6ee1\u8db3\uff1a\u4e0e\u76ee\u6807\u7ad9\u70b9\u4e3b\u9898\u5f3a\u76f8\u5173\uff08\u76f8\u5173\u6027\u7cfb\u6570\u22650.85\uff09\u3001\u6765\u81ea\u9ad8PR\u503c\u5e73\u53f0\uff08\u22656\uff09\u3001\u5185\u5bb9\u65b0\u9c9c\u5ea6\uff08\u66f4\u65b0\u5468\u671f\u226430\u5929\uff09<\/p>\n
2. \u54c1\u724c\u4f20\u64ad\u5f3a\u5ea6\uff08\u6743\u91cd\u5360\u6bd430%\uff09
\n\u767e\u5ea6\u54c1\u724c\u56fe\u8c31\u7cfb\u7edf\u5b9e\u65f6\u8ffd\u8e2a\uff1a\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u6307\u6570\uff08\u65e5\u5747\u70b9\u8d5e\u2265500\uff09\u3001\u95ee\u7b54\u5e73\u53f0\u6743\u5a01\u5f15\u7528\uff08\u77e5\u4e4e\/\u767e\u5ea6\u77e5\u9053\u226550\uff09\u3001\u884c\u4e1a\u5a92\u4f53\u66dd\u5149\u91cf\uff08PR\u22655\u7ad9\u70b9\u226510\u7bc7\uff09<\/p>\n
3. \u7528\u6237\u4ef7\u503c\u5ef6\u4f38\uff08\u6743\u91cd\u5360\u6bd428%\uff09
\n\u76d1\u6d4b\u8de8\u5e73\u53f0\u7528\u6237\u884c\u4e3a\uff1a\u767e\u5ea6\u5730\u56fe\u6807\u6ce8\u5b8c\u6574\u6027\uff08\u5730\u5740\u8986\u76d6\u7387\u226595%\uff09\u3001\u767e\u5ea6\u4ea7\u54c1\u4f7f\u7528\u7387\uff08\u4f01\u4e1a\u53f7\/\u8d34\u5427\u22653\u4e2a\uff09\u3001\u7528\u6237\u4e8c\u6b21\u4f20\u64ad\u7387\uff08\u5206\u4eab\u91cf\u2265\u81ea\u7136\u6d41\u91cf\u768415%\uff09<\/p>\n
\u4e8c\u3001\u516d\u5927\u6838\u5fc3\u5916\u90e8\u4f18\u5316\u7b56\u7565\u8be6\u89e3<\/p>\n
1. \u94fe\u63a5\u5de5\u7a0b\u4f53\u7cfb\u642d\u5efa
\n\u2022 \u6743\u529b\u7ad9\u5408\u4f5c\uff1a\u901a\u8fc7\u767e\u5ea6\u8ba4\u8bc1\u7684”\u4f18\u8d28\u54c1\u724c\u5408\u4f5c\u8ba1\u5212”\uff0c\u4e0e\u884c\u4e1aTOP50\u7f51\u7ad9\u5efa\u7acb\u8d44\u6e90\u4e92\u6362\uff08\u5982\u4e2d\u56fd\u65e5\u62a5\u300136\u6c2a\u7b49\uff09
\n\u2022 \u6d3b\u52a8\u8d5e\u52a9\uff1a\u53c2\u4e0e\u767e\u5ea6\u53d1\u8d77\u7684”\u884c\u4e1a\u521b\u65b0\u5927\u8d5b”\u7b49\u5b98\u65b9\u6d3b\u52a8\uff0c\u83b7\u53d6\u6743\u5a01\u80cc\u4e66\u94fe\u63a5
\n\u2022 \u5b66\u672f\u5f15\u7528\uff1a\u5728\u77e5\u7f51\u3001\u4e07\u65b9\u7b49\u5b66\u672f\u5e73\u53f0\u53d1\u5e03\u884c\u4e1a\u767d\u76ae\u4e66\uff0c\u83b7\u53d6\u77e5\u8bc6\u578b\u5916\u94fe<\/p>\n
\u6848\u4f8b\uff1a\u67d0\u6559\u80b2\u673a\u6784\u901a\u8fc7\u8d5e\u52a9”\u767e\u5ea6\u6559\u80b2\u521b\u65b0\u8bba\u575b”\uff0c\u83b7\u5f97\u6559\u80b2\u9891\u9053\u9996\u9875\u63a8\u8350\uff0c3\u4e2a\u6708\u5185\u81ea\u7136\u6d41\u91cf\u63d0\u5347230%<\/p>\n
2. \u793e\u4ea4\u5a92\u4f53\u77e9\u9635\u8fd0\u8425
\n\u2022 \u5e73\u53f0\u9009\u62e9\uff1a\u6839\u636e\u7528\u6237\u753b\u50cf\u5b9a\u5236\uff08B\u7aef\u5ba2\u6237\u2192\u9886\u82f1+\u5fae\u4fe1\u516c\u4f17\u53f7\uff1bC\u7aef\u7528\u6237\u2192\u6296\u97f3+\u5c0f\u7ea2\u4e66\uff09
\n\u2022 \u5185\u5bb9\u516c\u5f0f\uff1a\u91c7\u7528”3:5:2″\u53d1\u5e03\u7ed3\u6784\uff0830%\u54c1\u724c\u8d44\u8baf\uff0c50%\u7528\u6237\u4e92\u52a8\uff0c20%\u798f\u5229\u6d3b\u52a8\uff09
\n\u2022 \u7b97\u6cd5\u9002\u914d\uff1a\u8bbe\u7f6e\u767e\u5ea6\u5b98\u65b9\u8bdd\u9898\u767e\u5ea6SEO\u5b9e\u6218\uff0c\u53c2\u4e0e\u5b98\u65b9\u6d41\u91cf\u6276\u6301\u8ba1\u5212<\/p>\n
\u5b9e\u6218\u6280\u5de7\uff1a\u6bcf\u5468\u4e9418:00\u53d1\u5e03\u5e72\u8d27\u5185\u5bb9\uff0c\u914d\u5408\u767e\u5ea6\u6307\u6570\u5173\u952e\u8bcd\u8ffd\u8e2a\uff08\u5982”\u767e\u5ea6\u4f18\u5316\u6280\u5de7”\u641c\u7d22\u91cf\u7a81\u78345000\u65f6\u7acb\u5373\u63a8\u9001\uff09<\/p>\n
3. \u54c1\u724c\u751f\u6001\u5708\u6784\u5efa
\n\u2022 \u5730\u7406\u4fe1\u606f\u6807\u6ce8\uff1a\u5728\u767e\u5ea6\u5730\u56fe\u5b8c\u6210POI\u4fe1\u606f\u5b8c\u5584\uff08\u8425\u4e1a\u65f6\u95f4\u3001\u7535\u8bdd\u3001\u8425\u4e1a\u8303\u56f4\uff09
\n\u2022 \u4ea7\u54c1\u767e\u79d1\u521b\u5efa\uff1a\u5728\u767e\u5ea6\u767e\u79d1\u5efa\u7acb\u4f01\u4e1a\u8bcd\u6761\uff08\u9700\u63d0\u4f9b\u8425\u4e1a\u6267\u7167\u30013\u5bb6\u5a92\u4f53\u5408\u4f5c\u8bc1\u660e\uff09
\n\u2022 \u95ee\u7b54\u4f53\u7cfb\u642d\u5efa\uff1a\u5728\u767e\u5ea6\u77e5\u9053\u8fde\u7eed7\u5929\u53d1\u5e03\u4e13\u4e1a\u89e3\u7b54\uff08\u65e5\u5747\u56de\u7b54\u91cf\u22655\u6761\uff0c\u91c7\u7eb3\u7387\u226560%\uff09<\/p>\n
\u98ce\u9669\u63d0\u793a\uff1a\u907f\u514d\u4f7f\u7528”\u767e\u5ea6\u63a8\u5e7f”\u7b49\u654f\u611f\u8bcd\uff0c\u91c7\u7528”\u4e13\u4e1a\u56e2\u961f””\u884c\u4e1a\u4e13\u5bb6”\u7b49\u66ff\u4ee3\u8868\u8ff0<\/p>\n
4. \u884c\u4e1a\u95e8\u6237\u6df1\u5ea6\u8fd0\u8425
\n\u2022 \u641c\u7d22\u5f15\u64ce\u6536\u5f55\uff1a\u901a\u8fc7\u767e\u5ea6\u7ad9\u957f\u5e73\u53f0\u63d0\u4ea4\u884c\u4e1a\u6743\u5a01\u95e8\u6237\uff08\u5982\u4e2d\u56fd\u884c\u4e1a\u8d44\u8baf\u7f51\u3001\u6167\u806a\u7f51\uff09
\n\u2022 \u5185\u5bb9\u5171\u5efa\uff1a\u4e0e\u95e8\u6237\u5408\u4f5c\u5f00\u53d1”\u884c\u4e1a\u6570\u636e\u62a5\u544a”\uff08\u8054\u5408\u7f72\u540d+\u5916\u94fe\u4e92\u5bfc\uff09
\n\u2022 \u4f1a\u5458\u4f53\u7cfb\uff1a\u7533\u8bf7\u6210\u4e3a”\u4e2d\u56fd\u5236\u9020\u7f51”\u8ba4\u8bc1\u4f9b\u5e94\u5546\uff0c\u83b7\u53d6\u4e13\u5c5e\u6d41\u91cf\u901a\u9053<\/p>\n
5. \u7528\u6237\u53e3\u7891\u7ba1\u7406
\n\u2022 \u7535\u5546\u5e73\u53f0\u57281688\u3001\u5929\u732b\u7b49\u5e73\u53f0\u4fdd\u63014.8+\u8bc4\u5206\uff08\u5dee\u8bc424\u5c0f\u65f6\u5185\u54cd\u5e94\uff09
\n\u2022 \u53e3\u7891\u76d1\u6d4b\uff1a\u8bbe\u7f6e\u767e\u5ea6\u5546\u76fe\u5b9e\u65f6\u9884\u8b66\uff08\u8d1f\u9762\u4fe1\u606f\u8bc6\u522b\u51c6\u786e\u7387\u226592%\uff09
\n\u2022 \u8206\u60c5\u5f15\u5bfc\uff1a\u5728\u767e\u5ea6\u8d34\u5427\u521b\u5efa\u5b98\u65b9\u8ba8\u8bba\u533a\uff08\u6bcf\u5468\u4e0919:00\u5b9a\u671f\u7b54\u7591\uff09<\/p>\n
6. \u56fd\u9645\u5316\u62d3\u5c55
\n\u2022 \u591a\u8bed\u8a00\u9002\u914d\uff1a\u901a\u8fc7\u767e\u5ea6\u7ffb\u8bd1\u5f00\u653e\u5e73\u53f0\u53d1\u5e03\u82f1\u6587\u7248\u5b98\u7f51\uff08\u9700\u901a\u8fc7Google SEO\u8ba4\u8bc1\uff09
\n\u2022 \u5730\u57df\u6269\u5c55\uff1a\u5728\u767e\u5ea6\u56fd\u9645\u7248\uff08i.baidu\uff09\u5efa\u7acb\u56fd\u5bb6\u4ee3\u7801\u57df\u540d\uff08\u5982\/\uff09
\n\u2022 \u6d77\u5916\u63a8\u5e7f\uff1a\u4e0e\u767e\u5ea6\u6d77\u5916\u5408\u4f5c\u4f19\u4f34\uff08\u5982Yandex\uff09\u8fdb\u884c\u94fe\u63a5\u4e92\u8bbf<\/p>\n
\u4e09\u3001\u767e\u5ea6\u7b97\u6cd5\u9002\u914d\u7684\u4e09\u5927\u5173\u952e\u6307\u6807<\/p>\n
1. \u6743\u91cd\u8870\u51cf\u5468\u671f\u63a7\u5236
\n\u2022 \u5916\u94fe\u751f\u547d\u5468\u671f\uff1a\u4f18\u8d28\u5916\u94fe\u6709\u6548\u671f\u4e3a18-24\u4e2a\u6708\uff0c\u9700\u5b9a\u671f\u66f4\u65b0\uff08\u6bcf\u5b63\u5ea6\u8865\u514510%\u65b0\u94fe\u63a5\uff09
\n\u2022 \u5185\u5bb9\u66f4\u65b0\u9891\u7387\uff1a\u767e\u79d1\u7c7b\u4fe1\u606f\u6bcf\u5b63\u5ea6\u66f4\u65b01\u6b21\uff08\u5982\u4ea7\u54c1\u53c2\u6570\u53d8\u66f4\uff09\uff0c\u95ee\u7b54\u5185\u5bb9\u6bcf\u6708\u66f4\u65b0<\/p>\n
2. \u6d41\u91cf\u8f6c\u5316\u6f0f\u6597\u4f18\u5316
\n\u2022 \u9996\u6b21\u66dd\u5149\uff1a\u901a\u8fc7\u767e\u5ea6\u641c\u7d22\u5e7f\u544a\u83b7\u53d630%\u521d\u59cb\u6d41\u91cf\uff08CPC\u22640.8\u5143\uff09
\n\u2022 \u4e8c\u6b21\u89e6\u8fbe\uff1a\u5728\u767e\u5bb6\u53f7\u53d1\u5e03\u76f8\u5173\u6587\u7ae0\uff08\u9605\u8bfb\u91cf\u22655000\u89e6\u53d1\u63a8\u8350\u673a\u5236\uff09
\n\u2022 \u8f6c\u5316\u8def\u5f84\uff1a\u843d\u5730\u9875\u52a0\u8f7d\u901f\u5ea6\u22641.5\u79d2\uff08\u4f7f\u7528\u767e\u5ea6PageSpeed Insights\u4f18\u5316\uff09<\/p>\n
3. \u8de8\u5e73\u53f0\u6570\u636e\u534f\u540c
\n\u2022 \u7528\u6237\u753b\u50cf\u540c\u6b65\uff1a\u6253\u901a\u767e\u5ea6\u8d26\u53f7\u4f53\u7cfb\uff08\u767e\u5ea6APP\u2192\u8d34\u5427\u2192\u77e5\u9053\u2192\u6587\u5e93\uff09
\n\u2022 \u884c\u4e3a\u6570\u636e\u878d\u5408\uff1a\u76d1\u63a7”\u641c\u7d22\u2192\u6d4f\u89c8\u2192\u5206\u4eab”\u5b8c\u6574\u8def\u5f84\uff08\u8f6c\u5316\u7387\u22658%\u89e6\u53d1\u6d41\u91cf\u52a0\u6743\uff09
\n\u2022 \u8d26\u6237\u6743\u91cd\u7d2f\u79ef\uff1a\u6ce8\u518c\u767e\u5ea6\u4f01\u4e1a\u53f7\u6ee11\u5e74\u540e\uff0c\u641c\u7d22\u6392\u540d\u52a0\u6743\u7cfb\u6570\u63d0\u53470.3<\/p>\n
\u56db\u3001\u98ce\u9669\u89c4\u907f\u4e0e\u5408\u89c4\u8fd0\u8425<\/p>\n
1. \u7b97\u6cd5\u7ea2\u7ebf\u6e05\u5355
\n\u2022 \u7981\u6b62\u884c\u4e3a\uff1a\u8d2d\u4e70\u5916\u94fe\uff08\u767e\u5ea6\u53cd\u4f5c\u5f0a\u7cfb\u7edf\u53ef\u8bc6\u522b85%\u865a\u5047\u94fe\u63a5\uff09\u3001\u5806\u780c\u5173\u952e\u8bcd\uff08\u5339\u914d\u5ea6\u226460%\u89e6\u53d1\u964d\u6743\uff09
\n\u2022 \u89e6\u53d1\u673a\u5236\uff1a\u540c\u4e00IP\u6bcf\u65e5\u63d0\u4ea4\u5916\u94fe\u226550\u6761\u5c06\u8fdb\u5165\u6c99\u76d2\u671f\uff0830\u5929\u89c2\u5bdf\u671f\uff09
\n\u2022 \u5904\u7f5a\u6848\u4f8b\uff1a\u67d0\u7535\u5546\u56e0\u8d2d\u4e70\u94fe\u63a5\u88ab\u53d6\u6d88\u767e\u5ea6\u670d\u52a1\u8d44\u8d28\uff08\u5904\u7f5a\u5468\u671f\u4e3a6\u4e2a\u6708\uff09<\/p>\n
2. \u5408\u89c4\u8fd0\u8425\u6d41\u7a0b
\n\u2022 \u5916\u94fe\u5ba1\u8ba1\uff1a\u6bcf\u6708\u4f7f\u7528\u767e\u5ea6\u5916\u94fe\u68c0\u6d4b\u5de5\u5177\uff08\u652f\u6301\u8bc6\u522b40+\u98ce\u9669\u7c7b\u578b\uff09
\n\u2022 \u5408\u89c4\u5907\u6848\uff1a\u6240\u6709\u5408\u4f5c\u7ad9\u70b9\u9700\u5b8c\u6210ICP\u5907\u6848\uff08\u672a\u5907\u6848\u7ad9\u70b9\u6743\u91cd\u964d\u4f4e0.5\uff09
\n\u2022 \u5408\u89c4\u58f0\u660e\uff1a\u5728\u7f51\u7ad9\u5e95\u90e8\u6dfb\u52a0”\u672c\u7ad9\u5916\u94fe\u5185\u5bb9\u5747\u653f\u7b56”\u58f0\u660e<\/p>\n
\u4e94\u3001\u6548\u679c\u8bc4\u4f30\u4e0e\u6301\u7eed\u4f18\u5316<\/p>\n
1. \u6838\u5fc3\u76d1\u6d4b\u6307\u6807
\n\u2022 \u6392\u540d\u53d8\u5316\uff1a\u91cd\u70b9\u76d1\u63a7”\u767e\u5ea6\u6307\u6570TOP100\u5173\u952e\u8bcd”\u7684\u6392\u540d\u6ce2\u52a8\uff08\u6bcf\u65e5\u76d1\u6d4b\uff09
\n\u2022 \u6d41\u91cf\u7ed3\u6784\uff1a\u81ea\u7136\u6d41\u91cf\u5360\u6bd4\u9700\u4ece\u521d\u59cb\u768420%\u63d0\u5347\u81f3\u884c\u4e1a\u5e73\u5747\u768445%
\n\u2022 \u8f6c\u5316\u6210\u672c\uff1aCPA\u6210\u672c\u63a7\u5236\u5728\u884c\u4e1a\u57fa\u51c6\u768470%-80%<\/p>\n
2. \u4f18\u5316\u8fed\u4ee3\u5468\u671f
\n\u2022 \u5468\u5ea6\u6bcf\u5468\u5206\u6790\u767e\u5ea6\u7edf\u8ba1\u6570\u636e\uff08\u91cd\u70b9\u8ffd\u8e2a\u8df3\u51fa\u7387\uff1e70%\u9875\u9762\uff09
\n\u2022 \u6708\u5ea6\u590d\u76d8\uff1a\u5236\u4f5c\u767e\u5ea6SEO\u5065\u5eb7\u62a5\u544a\uff08\u5305\u542b3\u9879\u5173\u952e\u6307\u6807\u8d8b\u52bf\u56fe\uff09
\n\u2022 \u5b63\u5ea6\u5347\u7ea7\uff1a\u6839\u636e\u7b97\u6cd5\u66f4\u65b0\u8c03\u6574\u5916\u94fe\u7b56\u7565\uff08\u5982Q4\u65b0\u589e\u89c6\u9891\u5916\u94fe\u6743\u91cd\uff09<\/p>\n
3. \u8d44\u6e90\u6295\u5165\u4ea7\u51fa\u6bd4
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\n\u2022 ROI\u8ba1\u7b97\uff1a\u81ea\u7136\u6d41\u91cf\u5e26\u6765\u7684\u8f6c\u5316\u6210\u672c\u5e94\u4f4e\u4e8e\u4ed8\u8d39\u5e7f\u544a\u768440%
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