\u3010\u6838\u5fc3\u5173\u952e\u8bcd\u3011\u793e\u533a\u7f51\u7ad9\u8bbe\u8ba1\u539f\u5219\u3001\u767e\u5ea6SEO\u4f18\u5316\u3001\u7528\u6237\u4f53\u9a8c\u63d0\u5347\u3001\u6d41\u91cf\u8f6c\u5316\u3001\u7528\u6237\u7c98\u6027<\/p>\n
\u4e00\u3001\u793e\u533a\u7f51\u7ad9\u8bbe\u8ba1\u539f\u5219\u4e0e\u767e\u5ea6SEO\u7684\u5e95\u5c42\u903b\u8f91
\n1.1 \u7528\u6237\u9700\u6c42\u5bfc\u5411\u7684\u8bbe\u8ba1\u6846\u67b6
\n\u5728\u6784\u5efa\u793e\u533a\u7f51\u7ad9\u65f6\uff0c\u9700\u9075\u5faa”\u7528\u6237\u65c5\u7a0b\u5730\u56fe”\u8bbe\u8ba1\u539f\u5219\u3002\u901a\u8fc7\u767e\u5ea6\u7edf\u8ba1\u5de5\u5177\u6293\u53d6\u7528\u6237\u884c\u4e3a\u6570\u636e\uff08\u65e5\u5747\u8bbf\u95ee\u91cf\u3001\u9875\u9762\u505c\u7559\u65f6\u957f\u3001\u8df3\u51fa\u7387\uff09\uff0c\u5efa\u7acb\u7528\u6237\u753b\u50cf\u6a21\u578b\u3002\u6570\u636e\u663e\u793a\uff0c\u4f18\u8d28\u793e\u533a\u7f51\u7ad9\u7684\u7528\u6237\u9996\u6b21\u8bbf\u95ee\u8f6c\u5316\u7387\u9700\u8fbe\u523035%\u4ee5\u4e0a\uff0c\u8fd9\u8981\u6c42\u8bbe\u8ba1\u56e2\u961f\u5fc5\u987b\u5c06\u767e\u5ea6\u641c\u7d22\u6846\u4e0e\u793e\u533a\u5bfc\u822a\u680f\u7684\u8ddd\u79bb\u63a7\u5236\u57283\u4e2a\u70b9\u51fb\u4ee5\u5185\u3002<\/p>\n
1.2 \u591a\u5c42\u7ea7\u5173\u952e\u8bcd\u5e03\u5c40\u7b56\u7565
\n\u6839\u636e\u767e\u5ea6\u6307\u6570\u76d1\u6d4b\uff0c”\u793e\u533a\u8fd0\u8425”\u76f8\u5173\u5173\u952e\u8bcd\u641c\u7d22\u91cf\u5e74\u589e\u957f\u7387\u8fbe48.7%\uff0c\u5efa\u8bae\u91c7\u7528”\u6838\u5fc3\u8bcd+\u957f\u5c3e\u8bcd”\u77e9\u9635\u5e03\u5c40\u3002\u4f8b\u5982\uff1a
\n– \u6838\u5fc3\u8bcd\uff1a\u793e\u533a\u7f51\u7ad9\u8bbe\u8ba1
\n– \u957f\u5c3e\u8bcd\uff1a\u767e\u5ea6SEO\u4f18\u5316\u6307\u5357\u3001\u7528\u6237\u7c98\u6027\u63d0\u5347\u65b9\u6848
\n– \u7ec4\u5408\u8bcd\uff1a\u793e\u533a+SEO+\u8fd0\u8425\u3001\u9ad8\u6d41\u91cf\u793e\u533a\u642d\u5efa<\/p>\n
\u6280\u672f\u5b9e\u73b0\u4e0a\u9700\u9075\u5faa\u767e\u5ea6\u9875\u9762\u6743\u91cd\u5206\u914d\u89c4\u5219\uff0c\u786e\u4fdd\u5173\u952e\u8bcd\u5728H1-H3\u6807\u7b7e\u4e2d\u7684\u81ea\u7136\u5206\u5e03\uff0c\u6bcf\u5343\u5b57\u5185\u5bb9\u51fa\u73b0\u6838\u5fc3\u5173\u952e\u8bcd2-3\u6b21\uff0c\u5bc6\u5ea6\u63a7\u5236\u57281.5%-2.5%\u533a\u95f4\u3002<\/p>\n
\u4e8c\u3001\u7528\u6237\u4f53\u9a8c\u4f18\u5148\u7684\u754c\u9762\u8bbe\u8ba1\u4f53\u7cfb
\n2.1 \u79fb\u52a8\u7aef\u9002\u914d\u9ec4\u91d1\u6cd5\u5219
\n\u6839\u636e\u767e\u5ea6\u79fb\u52a8\u751f\u6001\u62a5\u544a\uff0c\u793e\u533a\u7c7b\u7f51\u7ad9\u79fb\u52a8\u7aef\u8bbf\u95ee\u5360\u6bd4\u5df2\u8fbe89.3%\uff0c\u9700\u4e25\u683c\u9075\u5faa\uff1a
\n– \u54cd\u5e94\u5f0f\u5e03\u5c40\uff1a\u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4<1.5\u79d2
\n– \u89c6\u89c9\u5c42\u7ea7\uff1a\u6807\u9898\u5b57\u53f7\u226518px\uff0c\u6bb5\u843d\u95f4\u8ddd\u22651.5\u500d\u884c\u8ddd
\n– \u4ea4\u4e92\u8bbe\u8ba1\uff1a\u91cd\u8981\u6309\u94ae\u70b9\u51fb\u70ed\u533a\u226544x44px<\/p>\n
\u5178\u578b\u6848\u4f8b\uff1a\u67d0\u6559\u80b2\u793e\u533a\u901a\u8fc7F\u578b\u89c6\u89c9\u52a8\u7ebf\u4f18\u5316\uff0c\u4f7f\u6838\u5fc3\u529f\u80fd\u5165\u53e3\u70b9\u51fb\u7387\u63d0\u534762%\u3002\u5176\u8bbe\u8ba1\u8981\u70b9\u5305\u62ec\uff1a
\n– \u9996\u5c4f\u5c55\u793a\uff1a\u641c\u7d22\u6846+\u6700\u65b0\u8d44\u8baf+\u4f1a\u5458\u5165\u53e3
\n– \u6b21\u7ea7\u9875\u9762\uff1a\u7528\u6237\u753b\u50cf\u5361\u7247+\u5185\u5bb9\u5206\u7c7b\u5bfc\u822a
\n– \u5e95\u90e8\u680f\uff1a\u4e09\u4e2a\u6838\u5fc3\u529f\u80fd\uff08\u53d1\u5e03\/\u53d1\u73b0\/\u6d88\u606f\uff09<\/p>\n
2.2 \u5185\u5bb9\u5448\u73b0\u7684\u7011\u5e03\u6d41\u4f18\u5316
\n\u91c7\u7528\u767e\u5ea6\u63a8\u8350\u7684\u5185\u5bb9\u52a0\u8f7d\u7b56\u7565\uff1a
\n– \u57fa\u7840\u7248\uff1a\u5355\u5217\u7011\u5e03\u6d41\uff08\u52a0\u8f7d\u901f\u5ea6\u6700\u4f18\uff09
\n– \u8fdb\u9636\u7248\uff1a\u4e09\u5217\u81ea\u9002\u5e94\u7011\u5e03\u6d41
\n– \u9ad8\u7ea7\u7248\uff1a\u667a\u80fd\u63a8\u8350\u7011\u5e03\u6d41\uff08\u9700\u63a5\u5165\u767e\u5ea6\u5f00\u653e\u5e73\u53f0\uff09<\/p>\n
\u5173\u952e\u53c2\u6570\uff1a
\n– \u5217\u95f4\u8ddd\uff1a1.2rem\uff08\u6807\u51c6\u503c\uff09
\n– \u56fe\u7247\u5c3a\u5bf8\uff1a\u6b63\u65b9\u5f62750x750px\uff08\u9002\u914d\u63a8\u8350\u7b97\u6cd5\uff09
\n– \u7f13\u5b58\u7b56\u7565\uff1a7\u5929\u70ed\u70b9\u5185\u5bb9\u81ea\u52a8\u7f13\u5b58<\/p>\n
\u4e09\u3001\u767e\u5ea6SEO\u4f18\u5316\u7684\u6280\u672f\u5b9e\u73b0\u8def\u5f84
\n3.1 URL\u7ed3\u6784\u4f18\u5316\u65b9\u6848
\n\u9075\u5faa\u767e\u5ea6\u8718\u86db\u6293\u53d6\u89c4\u5219\uff1a
\n– \u6807\u51c6URL\u683c\u5f0f\uff1a\/\u5206\u7c7b\/\u5173\u952e\u8bcd\/\u65f6\u95f4
\n– \u957f\u5c3e\u8bcd\u5d4c\u5165\uff1a\u5c06”\u793e\u533a\u8fd0\u8425\u6280\u5de7”\u8f6c\u5316\u4e3a”\u793e\u533a\u8fd0\u8425\u6280\u5de7–10-15″
\n– \u7981\u7528\u53c2\u6570\uff1a\u8fc7\u6ee4\u4e0d\u5fc5\u8981\u7684query\u53c2\u6570\uff08\u5982sessionid\uff09<\/p>\n
\n3.2 \u5185\u5bb9\u751f\u4ea7\u7684SEO\u7b56\u7565
\n\u5efa\u7acb\u4e09\u7ea7\u5185\u5bb9\u751f\u4ea7\u4f53\u7cfb\uff1a
\n1. \u57fa\u7840\u5c42\uff1a\u6bcf\u54683\u7bc7\u539f\u521b\u6307\u5357\uff08\u5982\u300a\u793e\u533a\u6d3b\u52a8\u7b56\u5212\u768412\u4e2a\u767e\u5ea6SEO\u6280\u5de7\u300b\uff09
\n2. \u884d\u751f\u5c42\uff1a\u5c06\u957f\u6587\u62c6\u89e3\u4e3a5-7\u4e2a\u95ee\u7b54\uff08\u4f7f\u7528\u767e\u5ea6\u77e5\u9053\u540c\u6b3e\u6807\u9898\u7ed3\u6784\uff09
\n3. \u4e92\u52a8\u5c42\uff1a\u8bbe\u8ba1”SEO\u81ea\u6d4b\u5de5\u5177”\u7b49H5\u4e92\u52a8\u5185\u5bb9<\/p>\n
\u5185\u5bb9\u4f18\u5316\u8981\u70b9\uff1a
\n– \u6807\u9898\u515a\u6539\u826f\u7248\uff1a”\u793e\u533a\u8fd0\u8425\u5fc5\u61c2\u76845\u4e2a\u767e\u5ea6\u7b97\u6cd5\u66f4\u65b0”
\n– \u7ed3\u5c3e\u8bbe\u8ba1\uff1a\u5f15\u5bfc\u7528\u6237”\u6536\u85cf+\u5206\u4eab”\uff08\u8f6c\u5316\u7387\u63d0\u534728%\uff09<\/p>\n
\u56db\u3001\u7528\u6237\u7559\u5b58\u7684\u6838\u5fc3\u8fd0\u8425\u673a\u5236
\n4.1 \u6210\u957f\u4f53\u7cfb\u4e0eSEO\u534f\u540c\u8bbe\u8ba1
\n\u6784\u5efa”\u767e\u5ea6\u6743\u91cd-\u7528\u6237\u7b49\u7ea7”\u53cc\u8f68\u5236\uff1a
\n– \u767e\u5ea6\u4fa7\uff1a\u9875\u9762\u6536\u5f55\u91cf\u3001PR\u503c\u3001\u5916\u94fe\u8d28\u91cf
\n– \u7528\u6237\u4fa7\uff1a\u53d1\u5e16\u91cf\u3001\u4e92\u52a8\u503c\u3001\u7b49\u7ea7\u7279\u6743<\/p>\n
\u5177\u4f53\u5b9e\u65bd\u65b9\u6848\uff1a
\n– \u7b49\u7ea71\uff08\u9752\u94dc\uff09\uff1a\u53d1\u5e035\u7bc7\u539f\u521b\u5185\u5bb9
\n– \u7b49\u7ea72\uff08\u767d\u94f6\uff09\uff1a\u83b7\u5f973\u4e2a\u4f18\u8d28\u5916\u94fe
\n– \u7b49\u7ea73\uff08\u9ec4\u91d1\uff09\uff1a\u767e\u5ea6\u6536\u5f55\u91cf>100\u9875<\/p>\n
\u6d4b\u8bd5\u8868\u660e\uff0c\u8be5\u4f53\u7cfb\u53ef\u4f7f\u7528\u6237\u7559\u5b58\u5468\u671f\u5ef6\u957f\u81f323\u5929\uff08\u884c\u4e1a\u5747\u503c14\u5929\uff09\u3002<\/p>\n
4.2 \u793e\u533a\u6d3b\u52a8\u7684SEO\u88c2\u53d8\u7b56\u7565
\n\u8bbe\u8ba1\u56db\u9636\u6bb5\u6d3b\u52a8\u6a21\u578b\uff1a
\n1. \u9884\u70ed\u671f\uff083\u5929\uff09\uff1a\u767e\u5ea6\u5b98\u65b9\u53f7\u9884\u544a\uff08\u9884\u8ba1\u8986\u76d680\u4e07\u66dd\u5149\uff09
\n2. \u7206\u53d1\u671f\uff085\u5929\uff09\uff1a\u8bbe\u7f6eSEO\u79ef\u5206\u4efb\u52a1\uff08\u53d1\u5e16+\u5206\u4eab\uff09
\n3. \u5ef6\u7eed\u671f\uff087\u5929\uff09\uff1a\u4f18\u79c0\u5185\u5bb9\u767e\u5ea6\u6536\u5f55\u52a0\u6743
\n4. \u6536\u5c3e\u671f\uff082\u5929\uff09\uff1a\u751f\u6210\u7528\u6237\u8d21\u732e\u62a5\u544a\uff08\u4e8c\u6b21\u4f20\u64ad\uff09<\/p>\n
\u5178\u578b\u6848\u4f8b\uff1a\u67d0\u672c\u5730\u793e\u533a\u901a\u8fc7”SEO\u8fbe\u4eba\u6311\u6218\u8d5b”\uff0c\u5355\u6708\u83b7\u5f97\uff1a
\n– \u65b0\u589e\u6536\u5f55\u9875\u9762\uff1a1278\u9875
\n– \u5916\u94fe\u589e\u957f\uff1a352\u4e2a
\n– \u7528\u6237\u589e\u957f\uff1a1.2\u4e07\u4eba<\/p>\n
\u4e94\u3001\u6570\u636e\u9a71\u52a8\u7684\u6301\u7eed\u4f18\u5316\u673a\u5236
\n5.1 \u767e\u5ea6\u7edf\u8ba1\u6df1\u5ea6\u5e94\u7528
\n\u5efa\u7acb\u4e09\u7ea7\u6570\u636e\u770b\u677f\uff1a
\n1. \u5b9e\u65f6\u76d1\u63a7\uff1a\u6838\u5fc3\u6307\u6807\uff08PV\u3001UV\u3001\u8df3\u51fa\u7387\uff09
\n2. \u73af\u5883\u5206\u6790\uff1a\u8718\u86db\u6293\u53d6\u9891\u7387\uff08\u6bcf\u65e5>50\u6b21\uff09
\n3. \u7ade\u54c1\u5bf9\u6807\uff1a\u641c\u7d22\u6392\u540d\u5bf9\u6bd4\uff08TOP10\u9875\u9762\u4f18\u5316\uff09<\/p>\n
\u4f18\u5316\u52a8\u4f5c\u793a\u4f8b\uff1a
\n– \u8df3\u51fa\u7387>60%\uff1a\u4f18\u53163\u79d2\u5185\u52a0\u8f7d\u5185\u5bb9
\n– \u6392\u540d\u4e0b\u964d\uff1a\u68c0\u67e5\u6807\u9898\u5173\u952e\u8bcd\u5bc6\u5ea6
\n– \u7528\u6237\u505c\u7559<30\u79d2\uff1a\u8c03\u6574\u5185\u5bb9\u7ed3\u6784<\/p>\n
5.2 A\/B\u6d4b\u8bd5\u5b9e\u65bd\u89c4\u8303
\n\u5236\u5b9a\u6807\u51c6\u6d4b\u8bd5\u6d41\u7a0b\uff1a
\n1. \u786e\u5b9a\u53d8\u91cf\uff1a\u9996\u5c4f\u5e03\u5c40\u3001CTA\u6309\u94ae\u989c\u8272
\n2. \u5206\u7ec4\u6d4b\u8bd5\uff1a\u767e\u5ea6\u6d41\u91cf\u6c60\u52063\u7ec4\uff08\u6bcf\u7ec410\u4e07UV\uff09
\n3. \u6570\u636e\u9a8c\u8bc1\uff1a\u8fbe\u523095%\u7f6e\u4fe1\u6c34\u5e73\uff08\u6837\u672c\u91cf>1000\uff09
\n4. \u63a8\u5e7f\u7b56\u7565\uff1a\u901a\u8fc7\u767e\u5ea6\u8d44\u6e90\u5e73\u53f0\u540c\u6b65\u66f4\u65b0<\/p>\n
\u6d4b\u8bd5\u6570\u636e\u663e\u793a\uff0c\u4f18\u5316\u6309\u94ae\u989c\u8272\u4ece\u84dd\u8272\uff08\u8f6c\u5316\u73873.2%\uff09\u6539\u4e3a\u6a59\u8272\uff084.8%\uff09\uff0c\u83b7\u5ba2\u6210\u672c\u964d\u4f4e18%\u3002<\/p>\n
\u516d\u3001\u5e38\u89c1\u8bef\u533a\u4e0e\u89e3\u51b3\u65b9\u6848
\n6.1 \u8fc7\u5ea6\u4f18\u5316\u7684\u5178\u578b\u9519\u8bef
\n– \u5173\u952e\u8bcd\u5806\u780c\uff1a\u5355\u9875\u51fa\u73b0\u8d85\u8fc75\u6b21\u6838\u5fc3\u8bcd
\n– \u5916\u94fe\u8d28\u91cf\u4f4e\u4e0b\uff1aPR40%
\n– \u7a7a\u95f4\u5360\u7528\u8fc7\u5927\uff1a\u56fe\u7247\u5e73\u5747\u5927\u5c0f>500KB<\/p>\n
\u89e3\u51b3\u65b9\u6848\uff1a
\n– \u91c7\u7528\u767e\u5ea6\u539f\u521b\u68c0\u6d4b\u5de5\u5177\uff08\u76f8\u4f3c\u5ea6<30%\uff09
\n– \u5efa\u7acb\u9ad8\u8d28\u91cf\u5916\u94fe\u5e93\uff08\u6559\u80b2\/\u79d1\u6280\u7c7b\u7ad9\u70b9\u4f18\u5148\uff09
\n– \u542f\u7528\u56fe\u7247\u538b\u7f29\u6280\u672f\uff08WebP\u683c\u5f0f+\u61d2\u52a0\u8f7d\uff09<\/p>\n
6.2 \u4e2a\u6027\u5316\u4e0e\u666e\u9002\u6027\u7684\u5e73\u8861
\n\u8bbe\u8ba1\u53cc\u7248\u672c\u5185\u5bb9\u7b56\u7565\uff1a
\n– \u57fa\u7840\u7248\u672c\uff1a\u6ee1\u8db380%\u901a\u7528\u9700\u6c42
\n– \u4e2a\u6027\u5316\u7248\u672c\uff1a\u9488\u5bf9\u5730\u57df\/\u7528\u6237\u7b49\u7ea7\u5b9a\u5236<\/p>\n
\u6280\u672f\u5b9e\u73b0\uff1a
\n– \u4f7f\u7528\u767e\u5ea6DMP\u6570\u636e\u7ba1\u7406\u5e73\u53f0
\n– \u5f00\u53d1\u52a8\u6001\u5185\u5bb9\u751f\u6210\u5668\uff08DCG\uff09
\n– \u901a\u8fc7A\/B\u6d4b\u8bd5\u9a8c\u8bc1\u6548\u679c<\/p>\n
\n\u901a\u8fc7\u5c06\u793e\u533a\u7f51\u7ad9\u8bbe\u8ba1\u539f\u5219\u4e0e\u767e\u5ea6SEO\u6df1\u5ea6\u8026\u5408\uff0c\u4f01\u4e1a\u53ef\u5b9e\u73b0\u6d41\u91cf\u83b7\u53d6\u4e0e\u7528\u6237\u4fdd\u7559\u7684\u53cc\u91cd\u63d0\u5347\u3002\u5efa\u8bae\u8fd0\u8425\u56e2\u961f\u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\u767e\u5ea6\u751f\u6001\u5065\u5eb7\u68c0\u67e5\uff0c\u91cd\u70b9\u76d1\u6d4b\uff1a
\n1. \u6838\u5fc3\u5173\u952e\u8bcd\u6392\u540d\u6ce2\u52a8
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