\u5728\u6570\u5b57\u5316\u6d6a\u6f6e\u5e2d\u5377\u5168\u7403\u7684\u4eca\u5929\uff0c\u7f51\u7ad9\u4f5c\u4e3a\u4f01\u4e1a\u89e6\u8fbe\u5ba2\u6237\u7684\u9ec4\u91d1\u6865\u6881\uff0c\u5176\u4f18\u5316\u63a8\u5e7f\u6548\u679c\u76f4\u63a5\u5f71\u54cd\u7740\u4f01\u4e1a\u7684\u751f\u5b58\u4e0e\u53d1\u5c55\u3002\u5bf9\u4e8e\u8d35\u5dde\u96f7\u5c71\u53bf\u4f17\u591a\u4e2d\u5c0f\u4f01\u4e1a\u800c\u8a00\uff0c\u5982\u4f55\u901a\u8fc7\u79d1\u5b66\u7684SEO\u4f18\u5316\u548c\u7cbe\u51c6\u7684\u7f51\u7ad9\u63a8\u5e7f\u7b56\u7565\uff0c\u5728\u767e\u5ea6\u751f\u6001\u4f53\u7cfb\u4e2d\u5360\u636e\u6709\u5229\u4f4d\u7f6e\uff0c\u5df2\u6210\u4e3a\u5173\u4e4e\u4e1a\u52a1\u8f6c\u578b\u7684\u5173\u952e\u8bfe\u9898\u3002\u672c\u6587\u5c06\u6df1\u5ea6\u7b26\u5408\u767e\u5ea6\u6700\u65b0\u7b97\u6cd5\u7684\u4f18\u5316\u65b9\u6848\uff0c\u7ed3\u5408\u672c\u5730\u5316\u8fd0\u8425\u7279\u8272\uff0c\u4e3a\u96f7\u5c71\u4f01\u4e1a\u63d0\u4f9b\u53ef\u843d\u5730\u7684\u6570\u5b57\u5316\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n
\u4e00\u3001\u672c\u5730SEO\u4f18\u5316\u7684\u6838\u5fc3\u7b56\u7565
\n\uff081\uff09\u5730\u57df\u5173\u952e\u8bcd\u5e03\u5c40\u65b9\u6cd5\u8bba
\n\u6839\u636e\u767e\u5ea6\u641c\u7d22\u751f\u6001\u62a5\u544a\u663e\u793a\uff0c\u672c\u5730\u641c\u7d22\u5360\u6bd4\u5df2\u8fbe68.9%\uff0c\u96f7\u5c71\u53bf\u4f01\u4e1a\u5b98\u7f51\u9700\u91cd\u70b9\u5e03\u5c40”\u96f7\u5c71+\u884c\u4e1a+\u670d\u52a1”\u7684\u4e09\u5143\u5173\u952e\u8bcd\u7ec4\u5408\u3002\u4ee5\u65c5\u6e38\u884c\u4e1a\u4e3a\u4f8b\uff0c\u5efa\u8bae\u6784\u5efa”\u96f7\u5c71\u53bf\u4e61\u6751\u65c5\u6e38\u9884\u8ba2\u5e73\u53f0””\u96f7\u5c71\u82d7\u7ee3\u5b9a\u5236\u5b98\u7f51”\u7b49\u7279\u8272\u8bcd\u5e93\uff0c\u901a\u8fc7\u767e\u5ea6\u6307\u6570\u5de5\u5177\u76d1\u6d4b”\u96f7\u5c71\u65c5\u6e38\u653b\u7565”\u7b49\u957f\u5c3e\u8bcd\u70ed\u5ea6\u53d8\u5316\u3002<\/p>\n
\uff082\uff09Google My Business\u672c\u571f\u5316\u9002\u914d
\n\u5728\u767e\u5ea6\u5730\u56fe\u8ba4\u8bc1\u57fa\u7840\u4e0a\uff0c\u9700\u540c\u6b65\u5b8c\u5584\u4f01\u4e1a\u4fe1\u606f\u77e9\u9635\uff1a\u670d\u52a1\u8303\u56f4\u7cbe\u786e\u5230\u96f7\u5c71\u53bf\u5404\u4e61\u9547\uff08\u5982\u96f7\u5c71\u82d7\u5be8\u3001\u897f\u6c5f\u5343\u6237\u82d7\u5be8\u5468\u8fb9\uff09\uff0c\u8425\u4e1a\u65f6\u95f4\u4f53\u73b0\u5c11\u6570\u6c11\u65cf\u8282\u65e5\u7279\u6027\uff08\u5982\u82d7\u5e74\u671f\u95f4\u5ef6\u957f\u81f322:00\uff09\uff0c\u4e0a\u4f20\u7279\u8272\u670d\u52a1\u89c6\u9891\uff08\u5982\u975e\u9057\u6280\u827a\u5236\u4f5c\u8fc7\u7a0b\uff09\u3002<\/p>\n
\uff083\uff09\u672c\u5730\u5185\u5bb9\u751f\u6001\u5efa\u8bbe
\n\u5b9a\u671f\u53d1\u5e03\u300a\u96f7\u5c71\u7279\u8272\u4ea7\u54c1\u5b63\u5ea6\u62a5\u544a\u300b\u300a\u82d7\u65cf\u6587\u5316\u4f20\u627f\u89c2\u5bdf\u300b\u7b49\u5782\u76f4\u5185\u5bb9\uff0c\u7ed3\u5408\u767e\u5ea6\u77e5\u9053\u3001\u8d34\u5427\u7b49\u5e73\u53f0\u5efa\u7acb”\u96f7\u5c71\u65c5\u6e38\u95ee\u7b54\u4e13\u533a”\u3002\u5efa\u8bae\u6bcf\u5b63\u5ea6\u66f4\u65b0\u5730\u65b9\u7279\u8272\u6d3b\u52a8\u4fe1\u606f\uff08\u5982”\u4e4c\u6c5f\u9f99\u821f\u8282””\u82d7\u5e74\u796d\u7956\u4eea\u5f0f”\uff09\uff0c\u5229\u7528\u767e\u5ea6\u70ed\u70b9\u5f15\u64ce\u83b7\u53d6\u6d41\u91cf\u6276\u6301\u3002<\/p>\n
\u4e8c\u3001\u7f51\u7ad9\u67b6\u6784\u4f18\u5316\u6280\u672f\u8981\u70b9
\n\uff081\uff09\u79fb\u52a8\u7aef\u6027\u80fd\u63d0\u5347\u65b9\u6848
\n\u91c7\u7528TBS\uff08\u767e\u5ea6\u667a\u80fd\u4e91\u670d\u52a1\u5668\uff09\u5b9e\u73b0\u81ea\u52a8\u9002\u914d\uff0c\u786e\u4fdd\u5728\u534e\u4e3a\u7545\u4eab\u7cfb\u5217\u7b49\u672c\u5730\u5e38\u7528\u8bbe\u5907\u4e0a\u52a0\u8f7d\u901f\u5ea6\u22641.5\u79d2\u3002\u901a\u8fc7\u767e\u5ea6\u79fb\u52a8\u7ad9\u68c0\u6d4b\u5de5\u5177\u4f18\u5316\u56fe\u7247\u8d44\u6e90\uff0c\u5c06JPG\u538b\u7f29\u6bd4\u63a7\u5236\u572885%\u4ee5\u5185\uff0cCSS\/JS\u5408\u5e76\u5904\u7406\u964d\u4f4e\u8d44\u6e90\u8bf7\u6c42\u6b21\u6570\u3002<\/p>\n
\uff082\uff09\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u5b9e\u8df5
\n\u5728 schema \u89c4\u8303\u4e0b\uff0c\u91cd\u70b9\u6807\u8bb0\u4ee5\u4e0b\u672c\u5730\u670d\u52a1\u7c7b\u578b\uff1a
\n– \u8d35\u5dde\u82d7\u7ee3\u5b9a\u5236\uff08LocalBusiness + CreativeWork\uff09
\n– \u96f7\u5c71\u519c\u5bb6\u4e50\u4f4f\u5bbf\uff08Accommodation + LocalBusiness\uff09
\n– \u4e4c\u6c5f\u6d41\u57df\u65c5\u6e38\u5bfc\u89c8\uff08TouristInformationCenter\uff09<\/p>\n
\uff083\uff09\u9762\u5305\u5c51\u5bfc\u822a\u7cfb\u7edf\u91cd\u6784
\n\u8bbe\u8ba1\u4e09\u5c42\u7ea7\u5bfc\u822a\u7ed3\u6784\uff1a
\n\u4e00\u7ea7\uff1a\u9996\u9875 > \u96f7\u5c71\u65c5\u6e38
\n\u4e8c\u7ea7\uff1a\u96f7\u5c71\u65c5\u6e38 > \u975e\u9057\u4f53\u9a8c
\n\u4e09\u7ea7\uff1a\u96f7\u5c71\u65c5\u6e38 > \u82d7\u7ee3DIY\u5de5\u574a
\n\u901a\u8fc7\u767e\u5ea6\u7ad9\u5185\u94fe\u63a5\u5206\u6790\u5de5\u5177\u76d1\u63a7\u5bfc\u822a\u8df3\u8f6c\u7387\uff0c\u786e\u4fdd\u4e09\u7ea7\u9875\u9762\u8df3\u51fa\u7387\u226440%\u3002<\/p>\n
\u4e09\u3001\u7cbe\u51c6\u63a8\u5e7f\u6e20\u9053\u7ec4\u5408\u7b56\u7565
\n\uff081\uff09\u4fe1\u606f\u6d41\u5e7f\u544a\u4f18\u5316\u6280\u5de7
\n\u5728\u767e\u5ea6\u63a8\u5e7f\u540e\u53f0\u8bbe\u7f6e\u5730\u57df\u9501\u5b9a\uff08\u96f7\u5c71\u53bf+\u5468\u8fb920\u516c\u91cc\uff09\uff0c\u521b\u610f\u6587\u6848\u91c7\u7528”\u82d7\u5bb6\u963f\u59b9\u5e26\u4f60\u6e38\u96f7\u5c71”\u7b49\u60c5\u611f\u5316\u8868\u8fbe\u3002\u6295\u653e\u65f6\u6bb5\u5efa\u8bae\u96c6\u4e2d\u572817:00-19:00\uff08\u5f53\u5730\u4e0b\u73ed\u540e\u65c5\u6e38\u9ad8\u5cf0\uff09\uff0c\u843d\u5730\u9875\u8bbe\u8ba1\u5305\u542b”\u9884\u7ea6\u82d7\u670d\u4f53\u9a8c”\u5373\u65f6\u9884\u7ea6\u6309\u94ae\u3002<\/p>\n
\uff082\uff09KOL\u77e9\u9635\u642d\u5efa\u65b9\u6848
\n\u4e0e\u96f7\u5c71\u672c\u5730MCN\u673a\u6784\u5408\u4f5c\uff0c\u57f9\u80b23\u7c7b\u7279\u8272KOL\uff1a
\n1. \u6587\u5316\u7c7b\uff1a\u96f7\u5c71\u975e\u9057\u4f20\u627f\u4eba\uff08\u7c89\u4e1d\u91cf1-5\u4e07\uff09
\n2. \u4f53\u9a8c\u7c7b\uff1a\u5927\u5b66\u751f\u8fd4\u4e61\u521b\u4e1a\u535a\u4e3b\uff08\u5782\u76f4\u9886\u57df\u7c89\u4e1d\uff09
\n3. \u7f8e\u98df\u7c7b\uff1a\u6296\u97f3\u63a2\u5e97\u8fbe\u4eba\uff08\u672c\u5730\u9910\u996e\u5408\u4f5c\uff09
\n\u901a\u8fc7\u767e\u5ea6\u751f\u6001\u8054\u76df\u8ba1\u5212\u5b9e\u73b0\u5185\u5bb9\u5206\u53d1\uff0c\u5355\u6761\u4f18\u8d28\u5185\u5bb9\u53ef\u83b7\u5f97\u767e\u5ea6\u641c\u7d22+\u4fe1\u606f\u6d41\u53cc\u7aef\u66dd\u5149\u3002<\/p>\n
\uff083\uff09\u793e\u7fa4\u8fd0\u8425\u4f53\u7cfb\u6784\u5efa
\n\u5efa\u7acb”\u96f7\u5c71\u5b9d\u85cf”\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\uff0c\u6574\u5408\uff1a
\n– \u5b9e\u65f6\u666f\u533a\u4eba\u6d41\u6570\u636e\uff08\u63a5\u5165\u767e\u5ea6\u5730\u56feAPI\uff09
\n– \u975e\u9057\u624b\u827a\u4eba\u76f4\u64ad\u9884\u7ea6
\n– \u672c\u5730\u7279\u8272\u519c\u4ea7\u54c1\u6eaf\u6e90\u7cfb\u7edf
\n\u901a\u8fc7\u767e\u5ea6\u5c0f\u7a0b\u5e8f\u6d41\u91cf\u8ba1\u5212\u83b7\u53d6\u521d\u59cb\u66dd\u5149\uff0c\u8bbe\u8ba1”\u96c6\u4e94\u798f\u6362\u82d7\u5e74\u793c”\u88c2\u53d8\u6d3b\u52a8\uff0c\u9884\u8ba1\u53ef\u63d0\u534730%\u7528\u6237\u7559\u5b58\u7387\u3002<\/p>\n
\u56db\u3001\u6548\u679c\u76d1\u6d4b\u4e0e\u6301\u7eed\u4f18\u5316\u673a\u5236
\n\uff081\uff09\u767e\u5ea6\u7edf\u8ba14.0\u6df1\u5ea6\u5e94\u7528
\n\u8bbe\u7f6e\u4e09\u7ea7\u8f6c\u5316\u8ffd\u8e2a\uff1a
\n\u4e00\u7ea7\uff1a\u5730\u57df\u641c\u7d22\u91cf\uff08\u96f7\u5c71+\u5173\u952e\u8bcd\uff09
\n\u4e8c\u7ea7\uff1a\u9875\u9762\u505c\u7559\u65f6\u957f\uff08\uff1e90\u79d2\uff09
\n\u4e09\u7ea7\uff1a\u670d\u52a1\u9884\u7ea6\u8f6c\u5316\uff0824\u5c0f\u65f6\u5185\uff09
\n\u901a\u8fc7\u81ea\u5b9a\u4e49\u6e20\u9053\u4ee3\u7801\u533a\u5206\u81ea\u7136\u641c\u7d22\u4e0e\u4ed8\u8d39\u6d41\u91cf\uff0c\u5efa\u7acb\u8f6c\u5316\u6f0f\u6597\u6a21\u578b\u3002<\/p>\n
\uff082\uff09\u7ade\u54c1\u76d1\u63a7\u7cfb\u7edf\u642d\u5efa
\n\u5b9a\u671f\u6293\u53d6\u96f7\u5c71\u65c5\u6e38\u7c7bTOP10\u7f51\u7ad9\u6570\u636e\uff08\u542b\u4f20\u7edf\u65c5\u884c\u793e\u3001OTA\u5e73\u53f0\uff09\uff0c\u91cd\u70b9\u76d1\u6d4b\uff1a
\n– \u5173\u952e\u8bcd\u8986\u76d6\u5bc6\u5ea6\u5dee\u5f02
\n– \u7ed3\u6784\u5316\u6570\u636e\u5b8c\u5584\u5ea6
\n– \u5185\u5bb9\u66f4\u65b0\u9891\u7387\u5bf9\u6bd4
\n\u4f7f\u7528\u767e\u5ea6\u6307\u6570\u5bf9\u6bd4”\u96f7\u5c71\u65c5\u6e38”\u4e0e”\u9ed4\u4e1c\u5357\u65c5\u6e38”\u7684\u70ed\u5ea6\u5173\u8054\u6027\u3002<\/p>\n
\uff083\uff09\u6708\u5ea6\u4f18\u5316\u8fed\u4ee3\u6d41\u7a0b
\n1-15\u65e5\uff1a\u6570\u636e\u590d\u76d8\u4e0e\u7b56\u7565\u8c03\u6574
\n16-25\u65e5\uff1a\u5185\u5bb9\u6279\u91cf\u751f\u4ea7\uff08\u6bcf\u54683\u7bc7\uff09
\n26-31\u65e5\uff1a\u7ad9\u5185\u6280\u672f\u4f18\u5316\uff08SSL\u8bc1\u4e66\u5347\u7ea7\u3001CDN\u52a0\u901f\uff09
\n\u5f62\u6210PDCA\u5faa\u73af\u4f18\u5316\u673a\u5236\uff0c\u786e\u4fdd\u6bcf\u6708\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u589e\u957f\u226515%\u3002<\/p>\n
\u4e94\u3001\u7279\u6b8a\u573a\u666f\u5e94\u5bf9\u65b9\u6848
\n\uff081\uff09\u65c5\u6e38\u65fa\u5b63\u6d41\u91cf\u6d2a\u5cf0\u5904\u7406
\n\u57286-8\u6708\u65c5\u6e38\u65fa\u5b63\u63d0\u524d30\u5929\u542f\u52a8\uff1a
\n– \u589e\u52a0\u670d\u52a1\u5668\u8d44\u6e90\u914d\u7f6e\uff08\u963f\u91cc\u4e91ECS\u81ea\u52a8\u6269\u5bb9\uff09
\n– \u9884\u8bbe50\u4e2a\u9ad8\u9891\u95ee\u7b54\u81ea\u52a8\u56de\u590d
\n– \u4f18\u5316\u56fe\u7247\u61d2\u52a0\u8f7d\u7b56\u7565\uff08\u5ef6\u8fdf\u52a0\u8f7d\u7387\u63d0\u5347\u81f370%\uff09<\/p>\n
\uff082\uff09\u81ea\u7136\u707e\u5bb3\u5e94\u6025\u54cd\u5e94
\n\u5efa\u7acb\u767e\u5ea6\u7d27\u6025\u54cd\u5e94\u901a\u9053\uff1a
\n– \u5b9e\u65f6\u66f4\u65b0\u666f\u533a\u5173\u95ed\u516c\u544a\uff08\u63a5\u5165\u653f\u5e9cAPI\u6570\u636e\uff09
\n– \u542f\u7528”\u96f7\u5c71\u6551\u63f4\u7269\u8d44\u5730\u56fe”\u4e34\u65f6\u9875\u9762
\n– \u8bbe\u7f6e\u707e\u5bb3\u4e13\u9879\u5173\u952e\u8bcd\uff08\u5982”\u4e4c\u6c5f\u6c5b\u671f\u5b89\u5168\u63d0\u793a”\uff09<\/p>\n
\uff083\uff09\u653f\u7b56\u7ea2\u5229\u5bf9\u63a5\u673a\u5236
\n\u8ddf\u8e2a”\u8d35\u5dde\u5927\u6570\u636e\u7efc\u5408\u8bd5\u9a8c\u533a”\u7b49\u653f\u7b56\u52a8\u6001\uff0c\u53ca\u65f6\u5e03\u5c40\uff1a
\n– \u8d35\u5dde\u7279\u8272\u519c\u4ea7\u54c1\u7535\u5546\u5173\u952e\u8bcd
\n– \u8d35\u5dde\u7701\u975e\u9057\u6570\u5b57\u5316\u4fdd\u62a4\u9879\u76ee
\n– \u8d35\u5dde\u5927\u6570\u636e\u4eba\u624d\u670d\u52a1\u4e13\u533a<\/p>\n
\u901a\u8fc7\u4e0a\u8ff0\u7cfb\u7edf\u6027\u4f18\u5316\u65b9\u6848\uff0c\u96f7\u5c71\u53bf\u4f01\u4e1a\u53ef\u5c06\u7f51\u7ad9\u767e\u5ea6\u81ea\u7136\u641c\u7d22\u6392\u540d\u63d0\u5347\u81f3\u524d5\u4f4d\uff0c\u9884\u8ba1\u53ef\u5b9e\u73b0\uff1a
\n– \u641c\u7d22\u6d41\u91cf\u6708\u5747\u589e\u957f3000+
\n– \u6bcf\u6708\u65b0\u589e\u6709\u6548\u54a8\u8be2\u91cf150+
\n– \u83b7\u5f97\u767e\u5ea6\u5e73\u53f0\u6d41\u91cf\u6276\u6301\u5956\u52b1\u226520\u4e07\u5143\/\u5e74<\/p>\n","protected":false},"excerpt":{"rendered":"
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