\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7684\u6301\u7eed\u5347\u7ea7\uff0c\u4f01\u4e1a\u7f51\u7ad9\u5185\u90e8\u4f18\u5316\u5df2\u6210\u4e3a\u63d0\u5347\u767e\u5ea6\u641c\u7d22\u6392\u540d\u7684\u5173\u952e\u73af\u8282\u3002\u672c\u6307\u5357\u4ece\u767e\u5ea6SEO\u6700\u65b0\u6280\u672f\u89c4\u8303\u51fa\u53d1\uff0c\u7ed3\u5408\u4f01\u4e1a\u7f51\u7ad9\u8fd0\u8425\u6570\u636e\u5206\u6790\uff0c\u7cfb\u7edf\u9610\u8ff0\u7f51\u7ad9\u5185\u90e8\u4f18\u5316\u7684\u6838\u5fc3\u7b56\u7565\u4e0e\u5b9e\u64cd\u65b9\u6cd5\uff0c\u5e2e\u52a9\u4f01\u4e1a\u7a81\u7834\u6d41\u91cf\u74f6\u9888\u3002<\/p>\n
\u4e00\u3001\u7f51\u7ad9\u57fa\u7840\u67b6\u6784\u4f18\u5316\uff08\u6743\u91cd\u5360\u6bd435%\uff09
\n1. \u6280\u672f\u6846\u67b6\u91cd\u6784
\n\uff081\uff09HTTPS\u8bc1\u4e66\u90e8\u7f72\uff1a\u901a\u8fc7\u767e\u5ea6\u5b89\u5168\u5e73\u53f0\uff08https:\/\/security.baidu\uff09\u7533\u8bf7\u514d\u8d39SSL\u8bc1\u4e66\uff0c\u5efa\u8bae\u91c7\u7528OV\u7ea7\u8bc1\u4e66\uff08\u5e74\u8d39\u7ea6$150\uff09
\n\uff082\uff09\u9759\u6001\u8d44\u6e90\u538b\u7f29\uff1a\u4f7f\u7528Gzip+Brotli\u53cc\u91cd\u538b\u7f29\u6280\u672f\uff0c\u5b9e\u6d4b\u9875\u9762\u4f53\u79ef\u53ef\u538b\u7f29\u81f3\u539f\u4f53\u79ef\u768430%-50%
\n\uff083\uff09\u79fb\u52a8\u7aef\u4f18\u5148\u9002\u914d\uff1a\u786e\u4fddPC\/\u79fb\u52a8\u7aef\u52a0\u8f7d\u901f\u5ea6\u5747\u4f4e\u4e8e2.5\u79d2\uff08\u5de5\u5177\uff1a\u767e\u5ea6\u79fb\u52a8\u641c\u7d22\u901f\u5ea6\u68c0\u6d4b\uff09<\/p>\n
2. URL\u7ed3\u6784\u6807\u51c6\u5316
\n\uff081\uff09\u5efa\u7acb\u4e09\u7ea7\u76ee\u5f55\u4f53\u7cfb\uff1a\u6839\u57df\u540d\u2192\u9891\u9053\u9875\u2192\u5185\u5bb9\u9875\uff08\u793a\u4f8b\uff1a.example\/services\/web-design\/\uff09
\n\uff082\uff09\u52a8\u6001\u53c2\u6570\u5c06”?”\u540e\u53c2\u6570\u7edf\u4e00\u8f6c\u6362\u4e3a\u77ed\u6a2a\u7ebf\uff08\u5982\uff1fid=123\u6539\u4e3aid-123\uff09
\n\uff083\uff09\u9762\u5305\u5c51\u5bfc\u822a\u8bbe\u7f6e\uff1a\u6838\u5fc3\u9875\u9762\u5bfc\u822a\u5c42\u7ea7\u4e0d\u8d85\u8fc73\u5c42\uff08\u767e\u5ea6\u63a8\u8350\u6807\u51c6\uff09<\/p>\n
3. \u7f51\u9875\u6807\u9898\u4f18\u5316\u6280\u5de7
\n\uff081\uff09\u4e3b\u6807\u9898\u516c\u5f0f\uff1a\u6838\u5fc3\u8bcd+\u884c\u4e1a\u5c5e\u6027+\u5730\u57df\u6807\u8bc6\uff08\u4f8b\uff1a”\u4e0a\u6d77\u7f51\u7ad9\u5efa\u8bbe|10\u5e74\u7ecf\u9a8c\u7684\u4e92\u8054\u7f51\u8425\u9500\u516c\u53f8”\uff09
\n\uff082\uff09\u6807\u9898\u957f\u5ea6\u63a7\u5236\uff1a40-60\u5b57\u7b26\uff08\u542b\u7a7a\u683c\uff09\uff0c\u786e\u4fdd\u9996\u8bcd\u5bc6\u5ea6\u226515%
\n\uff083\uff09\u5dee\u5f02\u5316\u7b56\u7565\uff1a\u6bcf\u4e2a\u9875\u9762\u4e3b\u6807\u9898\u9700\u4fdd\u630180%\u4ee5\u4e0a\u5185\u5bb9\u552f\u4e00\u6027<\/p>\n
\u4e8c\u3001\u5185\u5bb9\u8d28\u91cf\u63d0\u5347\u65b9\u6848\uff08\u6743\u91cd\u5360\u6bd440%\uff09
\n1. \u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0
\n\uff081\uff09FAQ\u6a21\u5757\u6bcf\u9875\u5d4c\u51653-5\u4e2a\u95ee\u7b54\u5bf9\uff08\u4f8b\uff1a schema-type=”FAQ”\uff09
\n\uff082\uff09\u4e8b\u4ef6\u6807\u8bb0\u5e94\u7528\uff1a\u65b0\u4ea7\u54c1\u53d1\u5e03\u9700\u6dfb\u52a0Event\u6807\u8bb0\uff08\u5f00\u59cb\u65f6\u95f4\u3001\u5730\u70b9\u3001\u7968\u4ef7\uff09
\n\uff083\uff09\u6587\u7ae0\u5185\u5bb9\u6807\u6ce8\uff1a\u91c7\u7528Article\u6807\u8bb0\u660e\u786e\u6587\u7ae0\u5c5e\u6027\uff08\u53d1\u5e03\u65f6\u95f4\u3001\u4f5c\u8005\u3001\u9605\u8bfb\u65f6\u957f\uff09<\/p>\n
2. \u5173\u952e\u8bcd\u5e03\u5c40\u7b56\u7565
\n\uff081\uff09\u957f\u5c3e\u8bcd\u77e9\u9635\u642d\u5efa\uff1a\u4e3b\u5173\u952e\u8bcd”\u4f01\u4e1a\u7f51\u7ad9\u4f18\u5316”\u5bf9\u5e9410\u7ec4\u957f\u5c3e\u8bcd\uff08\u5982”\u767e\u5ea6\u8ba4\u8bc1\u7f51\u7ad9\u4f18\u5316\u516c\u53f8”\uff09
\n\uff082\uff09\u8bcd\u9891\u63a7\u5236\uff1a\u6838\u5fc3\u8bcd\u5bc6\u5ea63%-5%\uff0c\u957f\u5c3e\u8bcd5%-8%
\n\uff083\uff09\u8bed\u4e49\u5173\u8054\u6269\u5c55\uff1a\u6bcf\u5343\u5b57\u5185\u5bb9\u9700\u5305\u542b5-8\u4e2a\u76f8\u5173\u8fd1\u4e49\u8bcd\uff08\u5de5\u5177\uff1a\u767e\u5ea6\u6307\u6570\uff09<\/p>\n
3. \u5185\u5bb9\u66f4\u65b0\u673a\u5236
\n\uff082\uff09\u66f4\u65b0\u9891\u7387\uff1a\u91cd\u70b9\u9875\u9762\u6bcf\u6708\u81f3\u5c11\u66f4\u65b01\u6b21\uff08\u66f4\u65b0\u65f6\u95f4\u6807\u6ce8\u5728\u9875\u811a\uff09
\n\uff083\uff09\u5185\u5bb9\u4fdd\u9c9c\u5ea6\uff1a\u5386\u53f2\u6587\u7ae0\u6bcf\u5b63\u5ea6\u9700\u8fdb\u884cSEO\u8bca\u65ad\uff08\u4f7f\u7528\u767e\u5ea6\u7ad9\u5185\u641c\u7d22\u5206\u6790\uff09<\/p>\n
\u4e09\u3001\u7528\u6237\u4f53\u9a8c\u4f18\u5316\u4f53\u7cfb\uff08\u6743\u91cd\u5360\u6bd425%\uff09
\n1. \u4ea4\u4e92\u4f53\u9a8c\u63d0\u5347
\n\uff081\uff09\u52a0\u8f7d\u901f\u5ea6\u9996\u5c4f\u5143\u7d20\u6e32\u67d3\u63a7\u5236\u57281.8\u79d2\u5185\uff08\u5de5\u5177\uff1aLighthouse\u8bc4\u5206\u4f18\u5316\uff09
\n\uff082\uff09\u65e0\u969c\u788d\u8bbe\u8ba1\uff1a\u6dfb\u52a0ARIA\u6807\u7b7e\uff08\u793a\u4f8b\uff1a<main aria-label="\u7f51\u7ad9\u9996\u9875" class="home"\uff09
\n\uff083\uff09\u8868\u5355\u9a8c\u8bc1\u5fc5\u586b\u5b57\u6bb5\u660e\u786e\u6807\u6ce8\uff08\u4f7f\u7528HTML5 input\u7c7b\u578b+\u81ea\u5b9a\u4e49\u9a8c\u8bc1\u89c4\u5219\uff09<\/p>\n
2. \u5185\u90e8\u94fe\u63a5\u7b56\u7565
\n\uff081\uff09\u5bfc\u822a\u94fe\u63a5\u6743\u91cd\u5206\u914d\uff1a\u4e3b\u83dc\u5355\u94fe\u63a5\u6743\u91cd\u503c1.0\uff0c\u6b21\u7ea7\u83dc\u53550.8
\n\uff082\uff09\u5185\u5bb9\u9875\u7ea7\u8054\uff1a\u6bcf\u7bc7\u6280\u672f\u6587\u7ae0\u9700\u5305\u542b3-5\u4e2a\u76f8\u5173\u5185\u94fe\uff08\u5de5\u5177\uff1aAhrefs\u94fe\u63a5\u5206\u6790\uff09
\n\uff083\uff09\u6b7b\u94fe\u6e05\u7406\u673a\u5236\uff1a\u6bcf\u6708\u4f7f\u7528Screaming Frog\u68c0\u6d4b\u5e76\u4fee\u590d404\u9875\u9762<\/p>\n
3. \u7528\u6237\u884c\u4e3a\u8ffd\u8e2a
\n\uff081\uff09\u57cb\u70b9\u8bbe\u7f6e\uff1a\u5173\u952e\u9875\u9762\u6dfb\u52a0\u767e\u5ea6\u7edf\u8ba1\u4ee3\u7801\uff08\u5efa\u8bae\u76d1\u6d4b\u9875\u9762\u8df3\u51fa\u7387\u3001\u5e73\u5747\u505c\u7559\u65f6\u957f\uff09
\n\uff082\uff09\u70ed\u529b\u56fe\u5206\u6790\uff1a\u4f7f\u7528\u767e\u5ea6\u70ed\u529b\u5206\u6790\u5de5\u5177\u4f18\u5316CTA\u6309\u94ae\u4f4d\u7f6e
\n\uff083\uff09\u7528\u6237\u753b\u50cf\u6784\u5efa\uff1a\u57fa\u4e8e\u641c\u7d22\u8bcd\u805a\u7c7b\u5206\u6790\uff08\u793a\u4f8b\uff1a”\u4f01\u4e1aSEO\u4f18\u5316”\u7528\u6237\u53ef\u80fd\u5173\u5fc3\u6848\u4f8b\u5c55\u793a\uff09<\/p>\n
\u56db\u3001\u6570\u636e\u76d1\u63a7\u4e0e\u4f18\u5316\u8fed\u4ee3
\n1. \u6838\u5fc3\u6307\u6807\u76d1\u6d4b
\n\uff081\uff09\u767e\u5ea6\u641c\u7d22\u6536\u5f55\u91cf\uff1a\u6bcf\u5468\u589e\u957f\u76ee\u6807\u22655%\uff08\u5de5\u5177\uff1a\u767e\u5ea6\u7ad9\u957f\u5e73\u53f0\uff09
\n\uff082\uff09\u9875\u5747\u8bbf\u95ee\u65f6\u957f\uff1a\u76ee\u6807\u503c\u226590\u79d2\uff08\u884c\u4e1a\u57fa\u51c6\u503c\uff09
\n\uff083\uff09\u81ea\u7136\u641c\u7d22\u5360\u6bd4\uff1a\u6301\u7eed\u4fdd\u6301\u226580%<\/p>\n
2. A\/B\u6d4b\u8bd5\u4f53\u7cfb
\n\uff081\uff09\u6807\u9898\u6d4b\u8bd5\uff1a\u6bcf\u5b63\u5ea6\u8fdb\u884c3\u7ec4\u6807\u9898\u5bf9\u6bd4\u6d4b\u8bd5
\n\uff082\uff09\u5e03\u5c40\u6d4b\u8bd5\uff1a\u6838\u5fc3\u9875\u9762\u8bbe\u8ba1\u65b9\u6848\u8f6e\u6362\u6d4b\u8bd5
\n\uff083\uff09CTA\u6d4b\u8bd5\uff1a\u6309\u94ae\u989c\u8272\/\u6587\u6848\u7ec4\u5408\u6d4b\u8bd5\uff08\u7ea2\u8272\u6309\u94aeCTR\u6bd4\u84dd\u8272\u9ad812.7%\uff09<\/p>\n
3. \u7b97\u6cd5\u9002\u5e94\u6027\u8c03\u6574
\n\uff081\uff09\u6708\u5ea6SEO\u590d\u76d8\uff1a\u5206\u6790\u641c\u7d22\u6d41\u91cf\u6ce2\u52a8\uff08\u5de5\u5177\uff1aSearch Console\uff09
\n\uff082\uff09\u5b63\u5ea6\u7b56\u7565\u8c03\u6574\uff1a\u6839\u636e\u767e\u5ea6\u6307\u6570\u8c03\u6574\u5173\u952e\u8bcd\u5e93
\n\uff083\uff09\u5b9e\u65f6\u76d1\u6d4b\u7cfb\u7edf\uff1a\u914d\u7f6eGoogle Alert\u76d1\u63a7\u7ade\u54c1\u52a8\u6001<\/p>\n
\u4e94\u3001\u7279\u6b8a\u573a\u666f\u4f18\u5316\u7b56\u7565
\n1. \u591a\u8bed\u8a00\u7f51\u7ad9\u4f18\u5316
\n\uff081\uff09URL\u8bed\u8a00\u6807\u8bc6\uff1a\u91c7\u7528” lang=zh-CN”\u683c\u5f0f
\n\uff082\uff09\u5185\u5bb9\u8fc7\u6ee4\u7cfb\u7edf\uff1a\u81ea\u52a8\u8bc6\u522b\u7528\u6237\u8bed\u8a00\u73af\u5883
\n\uff083\uff09\u8c37\u6b4c\u56fd\u9645\u76ee\u6807\u8bbe\u7f6e\uff1a\u540c\u6b65\u5b9e\u65bd\u767e\u5ea6\u591a\u8bed\u8a00\u7b56\u7565<\/p>\n
2. \u7535\u5546\u7f51\u7ad9\u4f18\u5316
\n\uff081\uff09\u4ea7\u54c1\u9875\u4ef7\u683c\u4fe1\u606f\u6807\u8bb0\uff08product\uff1aprice\u5c5e\u6027\uff09
\n\uff082\uff09\u8d2d\u7269\u8f66\u52a0\u8f7d\u901f\u5ea6\u22641.5\u79d2
\n\uff083\uff09\u4fc3\u9500\u6d3b\u52a8\u6807\u6ce8\uff1a\u4f7f\u7528Events\u6807\u8bb0+\u767e\u5ea6\u63a8\u5e7f\u540c\u6b65<\/p>\n
3. \u670d\u52a1\u578b\u7f51\u7ad9\u4f18\u5316
\n\uff081\uff09\u6848\u4f8b\u5c55\u793a\u6dfb\u52a0Project marking\uff08\u9879\u76ee\u65f6\u95f4\u7ebf\/\u6210\u679c\u6570\u636e\uff09
\n\uff082\uff09\u670d\u52a1\u6d41\u7a0b\u6b65\u9aa4\u8bf4\u660e\u9700\u5305\u542b\u65f6\u95f4\/\u6210\u672c\/\u6548\u679c\u53c2\u6570
\n\uff083\uff09\u5728\u7ebf\u54a8\u8be2\u6dfb\u52a0Chat\u6807\u8bb0+\u5b9e\u65f6\u5ba2\u670d\u7cfb\u7edf<\/p>\n
\u516d\u3001\u4f01\u4e1a\u843d\u5730\u5b9e\u65bd\u8def\u5f84
\n1. \u9636\u6bb5\u4e00\uff081-2\u6708\uff09\uff1a\u5b8c\u6210\u6280\u672f\u67b6\u6784\u6539\u9020\uff0c\u5efa\u7acb\u57fa\u7840\u4f18\u5316\u4f53\u7cfb
\n2. \u9636\u6bb5\u4e8c\uff083-4\u6708\uff09\uff1a\u5b9e\u65bd\u5185\u5bb9\u5347\u7ea7\u8ba1\u5212\uff0c\u542f\u52a8\u5173\u952e\u8bcd\u77e9\u9635\u642d\u5efa
\n3. \u9636\u6bb5\u4e09\uff085-6\u6708\uff09\uff1a\u63a8\u8fdb\u7528\u6237\u4f53\u9a8c\u4f18\u5316\uff0c\u5efa\u7acb\u6570\u636e\u76d1\u6d4b\u7cfb\u7edf
\n4. \u9636\u6bb5\u56db\uff087-12\u6708\uff09\uff1a\u5b8c\u5584\u8fd0\u8425\u673a\u5236\uff0c\u5b9e\u73b0SEO\u957f\u6548\u8fd0\u8425<\/p>\n
\u6ce8\u610f\u4e8b\u9879\uff1a
\n1. \u5b9a\u671f\u66f4\u65b0\uff1a\u5efa\u8bae\u6bcf\u6708\u8fdb\u884c\u7f51\u7ad9\u5065\u5eb7\u5ea6\u68c0\u67e5\uff08\u4f7f\u7528\u767e\u5ea6\u7ad9\u957f\u5e73\u53f0\uff09
\n2. \u5408\u89c4\u8981\u6c42\uff1a\u4e25\u683c\u9075\u5b88\u300a\u767e\u5ea6\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u670d\u52a1\u7ba1\u7406\u89c4\u8303\u300b
\n3. \u98ce\u9669\u63a7\u5236\uff1a\u907f\u514d\u8fc7\u5ea6\u4f18\u5316\uff08\u6838\u5fc3\u6307\u6807\u6ce2\u52a8\u8d85\u8fc715%\u65f6\u9700\u6392\u67e5\uff09
\n4. \u9884\u7b97\u5206\u914d\uff1a\u5efa\u8baeSEO\u6295\u5165\u5360\u6bd4\u2264\u8425\u9500\u603b\u9884\u7b97\u768430%<\/p>\n
\u9644\uff1a\u767e\u5ea6SEO\u4f18\u5316\u4f18\u5148\u7ea7\u77e9\u9635\uff08\u7248\uff09<\/p>\n
\u4f18\u5148\u7ea7 | \u4f18\u5316\u9879 | \u6743\u91cd | \u5b8c\u6210\u65f6\u95f4 | \u8d1f\u8d23\u4eba
\n—|—|—|—|—
\n\u9ad8\uff0890%\uff09 | HTTPS\u90e8\u7f72 | 25% | 1\u5468 | \u6280\u672f\u90e8
\n\u9ad8\uff0885%\uff09 | URL\u6807\u51c6\u5316 | 20% | 2\u5468 | \u8fd0\u8425\u90e8
\n\u4e2d\uff0870%\uff09 | \u5185\u5bb9\u7ed3\u6784\u5316 | 15% | 3\u5468 | \u5185\u5bb9\u90e8
\n\u4e2d\uff0865%\uff09 | \u5185\u90e8\u94fe\u63a5\u4f18\u5316 | 10% | 4\u5468 | SEO\u4e13\u5458
\n\u4f4e\uff0840%\uff09 | \u70ed\u529b\u56fe\u5206\u6790 | 5% | \u6301\u7eed\u4f18\u5316 | \u6570\u636e\u5206\u6790\u7ec4<\/p>\n
\u672c\u65b9\u6848\u5b9e\u65bd\u540e\u9884\u8ba1\u53ef\u5b9e\u73b0\uff1a
\n– \u5173\u952e\u8bcd\u6392\u540d\u63d0\u5347\uff1aTOP10\u5360\u6bd4\u4ece35%\u63d0\u5347\u81f360%
\n– \u641c\u7d22\u6d41\u91cf\u589e\u957f\uff1a\u6708\u5747\u589e\u957f\u7387\u22658%
\n– \u7528\u6237\u505c\u7559\u65f6\u957f\uff1a\u4ece45\u79d2\u63d0\u5347\u81f3120\u79d2
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