\u4e00\u3001\u56db\u5ddd\u6807\u51c6\u7f51\u7ad9\u4f18\u5316\u80cc\u666f\u4e0e\u6838\u5fc3\u76ee\u6807
\n\u5728\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u8fed\u4ee3\u7684\u80cc\u666f\u4e0b\uff0c\u56db\u5ddd\u7701\u6570\u5b57\u7ecf\u6d4e\u89c4\u6a21\u7a81\u78342.8\u4e07\u4ebf\u5143\uff08\u6570\u636e\u6765\u6e90\uff1a\u56db\u5ddd\u7701\u7edf\u8ba1\u5c40\u516c\u62a5\uff09\uff0c\u7f51\u7ad9\u4f18\u5316\u5df2\u6210\u4e3a\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u91cd\u8981\u6293\u624b\u3002\u672c\u6587\u57fa\u4e8e\u767e\u5ea6\u641c\u7d22\u63a8\u5e7f\u4e2d\u5fc3\u6700\u65b0\u53d1\u5e03\u7684\u300a\u4f01\u4e1a\u7f51\u7ad9SEO\u767d\u76ae\u4e66\u300b\uff0c\u7ed3\u5408\u6210\u90fd\u3001\u91cd\u5e86\u7b49\u5730300+\u4f01\u4e1a\u6848\u4f8b\uff0c\u7cfb\u7edf\u7b26\u5408\u56db\u5ddd\u6807\u51c6\u7684\u6280\u672f\u4f18\u5316\u65b9\u6848\u3002<\/p>\n
\u4e8c\u3001\u6280\u672f\u67b6\u6784\u4f18\u5316\u7bc7
\n1.1 \u6027\u80fd\u4f18\u5316\u56db\u7ef4\u6a21\u578b
\n\uff081\uff09\u52a0\u8f7d\u901f\u5ea6\u4f18\u5316
\n\u2022 \u63a8\u8350\u4f7f\u7528Google PageSpeed Insights\u8fdb\u884c\u57fa\u51c6\u6d4b\u8bd5\uff0c\u91cd\u70b9\u4f18\u5316\u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4\uff08\u76ee\u6807\u503c\uff1c2.5\u79d2\uff09
\n\u2022 \u6210\u90fd\u5e02\u67d0\u79d1\u6280\u4f01\u4e1a\u901a\u8fc7\u5f15\u5165CDN\u52a0\u901f+\u8d44\u6e90\u538b\u7f29\u6280\u672f\uff0c\u5b9e\u73b0\u8bbf\u95ee\u901f\u5ea6\u63d0\u5347400%\uff08\u5b9e\u6d4b\u6570\u636e\uff09
\n\u2022 \u5178\u578b\u6848\u4f8b\uff1a\u56db\u5ddd\u5927\u5b66\u6210\u90fd\u6821\u533a\u5b98\u7f51\u901a\u8fc7\u5206\u9875\u52a0\u8f7d\u6280\u672f\uff0c\u79fb\u52a8\u7aef\u52a0\u8f7d\u901f\u5ea6\u63d0\u5347\u81f31.8\u79d2<\/p>\n
\uff082\uff09\u79fb\u52a8\u7aef\u9002\u914d\u5347\u7ea7
\n\u2022 \u767e\u5ea6Q2\u6570\u636e\u663e\u793a\uff0c\u5ddd\u6e1d\u5730\u533a\u79fb\u52a8\u7aef\u641c\u7d22\u5360\u6bd4\u8fbe67.3%
\n\u2022 \u63a8\u8350\u91c7\u7528\u54cd\u5e94\u5f0f\u8bbe\u8ba1+\u81ea\u9002\u5e94\u5e03\u5c40\u65b9\u6848
\n\u2022 \u91cd\u5e86\u67d0\u6c7d\u8f664S\u5e97\u5b98\u7f51\u901a\u8fc7\u54cd\u5e94\u5f0f\u6539\u9020\uff0c\u79fb\u52a8\u7aef\u8f6c\u5316\u7387\u63d0\u534728%<\/p>\n
\uff083\uff09\u5b89\u5168\u6027\u52a0\u56fa
\n\u2022 SSL\u8bc1\u4e66\u90e8\u7f72\u7387\u8981\u6c42100%\uff08\u767e\u5ea6\u6536\u5f55\u65b0\u7ad9\u6807\u51c6\uff09
\n\u2022 \u5efa\u8bae\u914d\u7f6eWeb\u5e94\u7528\u9632\u706b\u5899\uff08WAF\uff09+\u6bcf\u65e5\u6f0f\u6d1e\u626b\u63cf
\n\u2022 \u6210\u90fd\u5e02\u67d0\u7535\u5546\u5e73\u53f0\u901a\u8fc7\u7b49\u4fdd2.0\u4e09\u7ea7\u8ba4\u8bc1\u540e\uff0c\u641c\u7d22\u6743\u91cd\u63d0\u534715\u4e2a\u4f4d\u6b21<\/p>\n
\uff084\uff09\u67b6\u6784\u91cd\u6784\u65b9\u6848
\n\u2022 \u63a8\u8350\u91c7\u7528\u5934\u90e8\u52a0\u8f7d\uff08Preloading\uff09\u6280\u672f
\n\u2022 URL\u7ed3\u6784\u4f18\u5316\u539f\u5219\uff1a\u54c1\u724c\u8bcd+\u54c1\u7c7b\u8bcd+\u5730\u57df\u8bcd\uff08\u5982\uff1ascdmall\u7535\u5b50\/\u6210\u90fd\uff09
\n\u2022 \u6210\u90fd\u67d0\u672c\u5730\u751f\u6d3b\u670d\u52a1\u5e73\u53f0\u901a\u8fc7URL\u4f18\u5316\uff0c\u5173\u952e\u8bcd\u81ea\u7136\u6392\u540d\u63d0\u534760%<\/p>\n
\u4e09\u3001\u5185\u5bb9\u4f18\u5316\u7b56\u7565\u7bc7
\n3.1 \u5185\u5bb9\u751f\u4ea7\u77e9\u9635
\n\uff081\uff09\u5730\u57df\u5316\u5185\u5bb9\u521b\u4f5c
\n\u2022 \u5efa\u7acb\u5ddd\u6e1d\u5730\u533a\u4e13\u5c5e\u5185\u5bb9\u5e93\uff08\u5efa\u8bae\u6bcf\u5e74\u66f4\u65b0\u2265200\u7bc7\uff09
\n\u2022 \u7279\u8272\u680f\u76ee\u793a\u4f8b\uff1a
\n – \u6210\u6e1d\u7ecf\u6d4e\u5708\u4ea7\u4e1a\u52a8\u6001
\n – \u56db\u5ddd\u81ea\u8d38\u533a\u653f\u7b56\u89e3\u8bfb
\n – \u5ddd\u5473\u6587\u5316\u6570\u5b57\u5316\u4f20\u64ad
\n\u2022 \u6210\u90fd\u67d0\u98df\u54c1\u4f01\u4e1a\u901a\u8fc7”\u5ddd\u8336\u6587\u5316”\u7cfb\u5217\u4e13\u9898\uff0c\u83b7\u53d6\u5730\u57df\u957f\u5c3e\u8bcd\u6d41\u91cf\u589e\u957f300%<\/p>\n
\uff082\uff09\u89c6\u9891\u5185\u5bb9\u4f18\u5316
\n\u2022 \u5efa\u8bae\u89c6\u9891\u65f6\u957f\uff1a15-90\u79d2\uff08\u767e\u5ea6\u63a8\u8350\u65f6\u957f\uff09
\n\u2022 \u9ec4\u91d1\u4e09\u79d2\u6cd5\u5219\u5e94\u7528
\n\u2022 \u91cd\u5e86\u67d0\u6587\u65c5\u9879\u76ee\u901a\u8fc73DVR\u5c55\u793a\u89c6\u9891\uff0c\u9875\u9762\u505c\u7559\u65f6\u95f4\u63d0\u53474.2\u500d<\/p>\n
\uff083\uff09\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0
\n\u2022 \u4f7f\u7528Schema\u6807\u51c6\u6807\u6ce8\u5b9e\u4f53\uff08\u4f01\u4e1a\u3001\u4ea7\u54c1\u3001\u670d\u52a1\uff09
\n\u2022 \u91cd\u70b9\u6807\u6ce8\uff1a
\n – \u4f01\u4e1a\u5730\u5740\uff08\u7cbe\u786e\u5230\u95e8\u724c\u53f7\uff09
\n – \u8425\u4e1a\u6267\u7167\u4fe1\u606f
\n – \u670d\u52a1\u627f\u8bfa\uff08\u5982\uff1a24\u5c0f\u65f6\u54cd\u5e94\uff09
\n\u2022 \u6210\u90fd\u67d0\u5efa\u7b51\u516c\u53f8\u901a\u8fc7Schema\u6807\u8bb0\uff0c\u83b7\u53d6\u672c\u5730\u5730\u56fe\u641c\u7d22\u6d41\u91cf\u589e\u957f45%<\/p>\n
\u56db\u3001\u7528\u6237\u4f53\u9a8c\u63d0\u5347\u7bc7
\n4.1 \u754c\u9762\u4ea4\u4e92\u4f18\u5316
\n\uff081\uff09\u5bfc\u822a\u7ed3\u6784\u4f18\u5316
\n\u2022 \u6838\u5fc3\u9875\u9762\u5bfc\u822a\u5c42\u7ea7\u22643\u7ea7
\n\u2022 \u91cd\u70b9\u4f18\u5316\u8def\u5f84\uff1a
\n \u9996\u9875\u2192\u54c1\u7c7b\u9875\u2192\u4ea7\u54c1\u9875\u2192\u670d\u52a1\u9875
\n\u2022 \u6210\u90fd\u67d0\u673a\u68b0\u8bbe\u5907\u4f01\u4e1a\u901a\u8fc7\u5bfc\u822a\u7b80\u5316\uff0c\u7528\u6237\u8df3\u51fa\u7387\u964d\u4f4e38%<\/p>\n
\uff082\uff09\u641c\u7d22\u529f\u80fd\u5347\u7ea7
\n\u2022 \u90e8\u7f72\u667a\u80fd\u641c\u7d22\u7cfb\u7edf\uff08\u652f\u6301\u8bed\u97f3\u641c\u7d22\uff09
\n\u2022 \u5efa\u8bae\u5173\u952e\u8bcd\u5e93\u89c4\u6a21\u22655000\u4e2a\uff08\u542b\u56db\u5ddd\u65b9\u8a00\u8bcd\u6c47\uff09
\n\u2022 \u91cd\u5e86\u67d0\u672c\u5730\u670d\u52a1\u7f51\u7ad9\u901a\u8fc7\u65b9\u8a00\u8bcd\u4f18\u5316\uff0c\u641c\u7d22\u8f6c\u5316\u7387\u63d0\u534722%<\/p>\n
\uff083\uff09\u4fe1\u4efb\u5ea6\u5efa\u8bbe
\n\u2022 \u90e8\u7f72\u5b9e\u65f6\u5728\u7ebf\u5ba2\u670d\uff08\u54cd\u5e94\u65f6\u95f4\uff1c15\u79d2\uff09
\n\u2022 \u5c55\u793a\u56db\u5ddd\u5730\u533a\u670d\u52a1\u7f51\u70b9\uff08\u5efa\u8bae\u22655\u4e2a\uff09
\n\u2022 \u6210\u90fd\u67d0\u6559\u80b2\u673a\u6784\u901a\u8fc7\u670d\u52a1\u7f51\u70b9\u5c55\u793a\uff0c\u5730\u57df\u54a8\u8be2\u91cf\u589e\u957f160%<\/p>\n
\u4e94\u3001\u6570\u636e\u76d1\u6d4b\u4e0e\u6301\u7eed\u4f18\u5316
\n5.1 \u5206\u6790\u5de5\u5177\u914d\u7f6e
\n\uff081\uff09\u767e\u5ea6\u7edf\u8ba14.0
\n\u2022 \u5efa\u8bae\u8bbe\u7f6e\u5173\u952e\u6307\u6807\uff1a
\n – \u5ddd\u6e1d\u5730\u533a\u72ec\u7acb\u8bbf\u5ba2\u5360\u6bd4
\n – \u79fb\u52a8\u7aef\u8df3\u51fa\u7387
\n – \u5730\u57df\u5173\u952e\u8bcd\u5206\u5e03
\n\u2022 \u5b9e\u65f6\u76d1\u63a7\u5efa\u8bae\uff1a\u6bcf\u65e510:00\/16:00\/22:00<\/p>\n
\uff082\uff09\u6570\u636e\u770b\u677f\u642d\u5efa
\n\u2022 \u6838\u5fc3\u6307\u6807\u770b\u677f\uff1a
\n – \u6d41\u91cf\u6765\u6e90\uff08\u81ea\u7136\u641c\u7d22\u5360\u6bd4\uff09
\n – \u7528\u6237\u8def\u5f84\u5206\u6790
\n – \u8f6c\u5316\u6f0f\u6597\u76d1\u6d4b
\n\u2022 \u5efa\u8bae\u5468\u671f\uff1a\u6bcf\u5468\u66f4\u65b0\uff0c\u6bcf\u6708\u6df1\u5ea6\u5206\u6790<\/p>\n
5.2 \u6301\u7eed\u4f18\u5316\u673a\u5236
\n\uff081\uff09\u6708\u5ea6\u4f18\u5316\u6e05\u5355
\n\u2022 \u6bcf\u6708\u66f4\u65b020%\u9875\u9762\u5185\u5bb9
\n\u2022 \u6bcf\u6708\u4f18\u531615\u4e2a\u5173\u952e\u8bcd
\n\u2022 \u6bcf\u6708\u4fee\u590d3\u4e2a\u6280\u672f\u95ee\u9898<\/p>\n
\uff082\uff09\u5b63\u5ea6\u5347\u7ea7\u8ba1\u5212
\n\u2022 Q1\uff1a\u67b6\u6784\u91cd\u6784+\u5b89\u5168\u5347\u7ea7
\n\u2022 Q2\uff1a\u5185\u5bb9\u77e9\u9635\u6269\u5c55
\n\u2022 Q3\uff1a\u79fb\u52a8\u7aef\u4e13\u9879\u4f18\u5316
\n\u2022 Q4\uff1a\u5e74\u7ec8\u4e0e\u6b21\u5e74\u89c4\u5212<\/p>\n
\u516d\u3001\u5178\u578b\u4f18\u5316\u6848\u4f8b
\n6.1 \u6210\u90fd\u67d0\u79d1\u6280\u4f01\u4e1a\u4f18\u5316\u6848\u4f8b
\n\u2022 \u4f18\u5316\u524d\uff1a\u81ea\u7136\u641c\u7d22\u6d41\u91cf\u5360\u6bd418%\uff0c\u5e73\u5747\u8df3\u51fa\u738765%
\n\u2022 \u4f18\u5316\u63aa\u65bd\uff1a
\n – \u67b6\u6784\u4f18\u5316\uff08URL\u7ed3\u6784\u91cd\u6784\uff09
\n – \u5185\u5bb9\u5347\u7ea7\uff08\u5e74\u5ea6\u6280\u672f\u767d\u76ae\u4e66\uff09
\n – \u5b89\u5168\u52a0\u56fa\uff08\u7b49\u4fdd\u4e09\u7ea7\u8ba4\u8bc1\uff09
\n\u2022 \u4f18\u5316\u7ed3\u679c\uff1a
\n – \u81ea\u7136\u6d41\u91cf\u5360\u6bd4\u63d0\u5347\u81f342%
\n – \u7528\u6237\u5e73\u5747\u505c\u7559\u65f6\u95f44.7\u5206\u949f
\n – \u8f6c\u5316\u6210\u672c\u964d\u4f4e55%<\/p>\n
6.2 \u91cd\u5e86\u67d0\u6587\u65c5\u9879\u76ee\u4f18\u5316\u6848\u4f8b
\n\u2022 \u4f18\u5316\u524d\uff1a\u672c\u5730\u641c\u7d22\u6392\u540dTOP30\u5916
\n\u2022 \u4f18\u5316\u63aa\u65bd\uff1a
\n – \u65b9\u8a00\u5185\u5bb9\u521b\u4f5c\uff08\u5ddd\u6e1d\u65b9\u8a00\u7248\u670d\u52a1\u4ecb\u7ecd\uff09
\n – \u7ed3\u6784\u5316\u6570\u636e\u6807\u6ce8\uff08\u666f\u533a\u5f00\u653e\u65f6\u95f4\uff09
\n – \u5b9e\u65f6\u5ba2\u670d\u7cfb\u7edf\u90e8\u7f72
\n\u2022 \u4f18\u5316\u7ed3\u679c\uff1a
\n – \u672c\u5730\u641c\u7d22\u6392\u540dTOP3
\n – \u8282\u5047\u65e5\u54a8\u8be2\u91cf\u589e\u957f320%
\n – \u5ba2\u6237\u5230\u8bbf\u8f6c\u5316\u7387\u63d0\u534740%<\/p>\n
\u4e03\u3001\u5e38\u89c1\u8bef\u533a\u4e0e\u89e3\u51b3\u65b9\u6848
\n7.1 \u6280\u672f\u4f18\u5316\u8bef\u533a
\n\uff081\uff09\u8fc7\u5ea6\u8ffd\u6c42\u52a0\u8f7d\u901f\u5ea6\u5bfc\u81f4\u56fe\u7247\u8d28\u91cf\u4e0b\u964d
\n\u2022 \u89e3\u51b3\u65b9\u6848\uff1a\u4f7f\u7528WebP\u683c\u5f0f\u56fe\u7247+\u61d2\u52a0\u8f7d\u6280\u672f<\/p>\n
\uff082\uff09\u9891\u7e41\u4fee\u6539\u9875\u9762\u7ed3\u6784\u5f71\u54cd\u6536\u5f55
\n\u2022 \u89e3\u51b3\u65b9\u6848\uff1a\u91c7\u7528\u7070\u5ea6\u53d1\u5e03+\u6570\u636e\u76d1\u6d4b<\/p>\n
7.2 \u5185\u5bb9\u521b\u4f5c\u8bef\u533a
\n\uff081\uff09\u5806\u780c\u5173\u952e\u8bcd\u5bfc\u81f4\u5185\u5bb9\u8d28\u91cf\u4e0b\u964d
\n\u2022 \u89e3\u51b3\u65b9\u6848\uff1a\u91c7\u7528\u5173\u952e\u8bcd\u77e9\u9635\uff08\u6838\u5fc3\u8bcd+\u957f\u5c3e\u8bcd+\u5730\u57df\u8bcd\uff09<\/p>\n
\uff082\uff09\u5ffd\u89c6\u79fb\u52a8\u7aef\u5185\u5bb9\u9002\u914d
\n\u2022 \u89e3\u51b3\u65b9\u6848\uff1a\u5efa\u7acb\u79fb\u52a8\u7aef\u4e13\u5c5e\u5185\u5bb9\u5e93<\/p>\n
8.3 \u6570\u636e\u5206\u6790\u8bef\u533a
\n\uff081\uff09\u5173\u6ce8\u6d41\u91cf\u800c\u5ffd\u89c6\u7528\u6237\u884c\u4e3a
\n\u2022 \u89e3\u51b3\u65b9\u6848\uff1a\u5efa\u7acb\u7528\u6237\u65c5\u7a0b\u5206\u6790\u6a21\u578b<\/p>\n
\uff082\uff09\u5ffd\u89c6\u7ade\u54c1\u52a8\u6001\u76d1\u6d4b
\n\u2022 \u89e3\u51b3\u65b9\u6848\uff1a\u8bbe\u7f6e\u7ade\u54c1\u5173\u952e\u8bcd\u76d1\u63a7<\/p>\n
\u516b\u3001\u672a\u6765\u8d8b\u52bf\u4e0e\u5e94\u5bf9\u7b56\u7565
\n8.1 \u767e\u5ea6\u4f18\u5316\u91cd\u70b9
\n\uff081\uff09\u591a\u6a21\u6001\u641c\u7d22\u4f18\u5316
\n\u2022 \u652f\u6301\u56fe\u7247\/\u89c6\u9891\/\u8bed\u97f3\u641c\u7d22
\n\u2022 \u5efa\u8bae\u914d\u7f6e\u667a\u80fd\u5ba2\u670d\u7cfb\u7edf<\/p>\n
\uff082\uff09\u672c\u5730\u670d\u52a1\u5347\u7ea7
\n\u2022 \u91cd\u70b9\u4f18\u5316”\u9644\u8fd1”\u641c\u7d22
\n\u2022 \u5efa\u8bae\u63a5\u5165\u767e\u5ea6\u5730\u56feAPI<\/p>\n
8.2 \u5ddd\u6e1d\u5730\u533a\u7279\u8272\u7b56\u7565
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