\u4e00\u3001301\u91cd\u5b9a\u5411\u5728\u767e\u5ea6SEO\u4e2d\u7684\u6838\u5fc3\u4ef7\u503c
\n\uff081\uff09\u641c\u7d22\u5f15\u64ce\u6743\u91cd\u4f20\u9012\u673a\u5236
\n301 permanent redirect\u4f5c\u4e3aHTTP\u534f\u8bae\u6807\u51c6\u54cd\u5e94\uff0c\u80fd\u591f\u5c06\u7528\u6237\u8bf7\u6c42\u6c38\u4e45\u5bfc\u5411\u6307\u5b9aURL\u3002\u767e\u5ea6\u641c\u7d22\u5f15\u64ce\u901a\u8fc7\u8be5\u673a\u5236\u5b9e\u73b0\uff1a
\n– \u7f51\u7ad9\u6743\u91cd\u7ee7\u627f\uff1a\u539f\u9875\u9762PR\u503c80%\u53ef\u4f20\u9012\u81f3\u65b0\u9875\u9762
\n– \u94fe\u63a5\u4ef7\u503c\u8f6c\u79fb\uff1a\u5916\u94fe\u5f15\u7528\u7cbe\u51c6\u8f6c\u81f3\u76ee\u6807\u9875\u9762
\n– \u53cd\u4f5c\u5f0a\u673a\u5236\uff1a\u6709\u6548\u904f\u5236\u91cd\u590d\u5185\u5bb9\u9875\u9762<\/p>\n
\uff082\uff09\u767e\u5ea6\u6536\u5f55\u7387\u63d0\u5347\u6570\u636e
\n\u6839\u636e\u767e\u5ea6\u7d22\u5f15\u8d28\u91cf\u767d\u76ae\u4e66\uff08\uff09\uff0c\u6b63\u786e\u914d\u7f6e301\u7684\u7f51\u7ad9\uff1a
\n– \u65b0\u9875\u9762\u6536\u5f55\u901f\u5ea6\u63d0\u5347300%
\n– \u641c\u7d22\u6d41\u91cf\u8f6c\u5316\u7387\u63d0\u9ad845%
\n– \u5173\u952e\u8bcd\u6392\u540d\u63d0\u5347\u5468\u671f\u7f29\u77ed60%<\/p>\n
\u4e8c\u3001Linux\u73af\u5883\u4e0b301\u914d\u7f6e\u6280\u672f
\n\uff081\uff09Apache\u670d\u52a1\u5668\u914d\u7f6e\uff08CentOS 7\uff09
\n“`apache<\/p>\n
ServerName example .example
\n Redirect permanent \/index.html http:\/\/.example\/new-index<\/p>\n
“`
\n\u5173\u952e\u53c2\u6570\u8bf4\u660e\uff1a
\n– permanent\uff1a\u6c38\u4e45\u91cd\u5b9a\u5411\u6807\u8bc6\uff08302\u4e3a\u4e34\u65f6\uff09
\n– ServerName\uff1a\u9700\u4e0eSSL\u8bc1\u4e66\u57df\u540d\u4e00\u81f4
\n– \u8def\u5f84\u5339\u914d\u89c4\u5219\uff1a\u652f\u6301\u6b63\u5219\u8868\u8fbe\u5f0f<\/p>\n
\uff082\uff09Nginx\u670d\u52a1\u5668\u914d\u7f6e\uff08Ubuntu 22.04\uff09
\n“`nginx
\nserver {
\n listen 80;
\n server_name example .example;
\n return 301 \/index.html $scheme:\/\/.example\/new-index;
\n}
\n“`
\n\u4f18\u5316\u6280\u5de7\uff1a
\n– \u6dfb\u52a0\u7f13\u5b58\u7b56\u7565\uff1aadd_header Cache-Control “max-age=31536000, immutable”
\n– \u9519\u8bef\u5904\u7406\uff1aerror_page 404 \/404.html<\/p>\n
\u4e09\u3001\u767e\u5ea6\u8981\u6c42\u7684301\u914d\u7f6e\u89c4\u8303
\n\uff081\uff09\u901f\u5ea6\u6027\u80fd\u6307\u6807
\n– \u91cd\u5b9a\u5411\u54cd\u5e94\u65f6\u95f4\u2264200ms
\n– \u6700\u5927\u8bf7\u6c42\u94fe\u8def\u22643\u5c42
\n– \u9996\u5b57\u8282\u65f6\u95f4\u2264500ms<\/p>\n
\uff082\uff09\u517c\u5bb9\u6027\u8981\u6c42
\n– \u652f\u6301IE9+\u3001Chrome\u6700\u65b0\u7248\u3001Safari
\n– \u79fb\u52a8\u7aef\u9002\u914d\uff1a\u54cd\u5e94\u5f0f\u91cd\u5b9a\u5411\u89c4\u5219
\n– HTTPS\u8fc7\u6e21\u65b9\u6848\uff1aHTTP\u5230HTTPS\u81ea\u52a8\u91cd\u5b9a\u5411<\/p>\n
\u56db\u3001\u5e38\u89c1\u914d\u7f6e\u8bef\u533a\u53ca\u89e3\u51b3\u65b9\u6848
\n\uff081\uff09\u5faa\u73af\u91cd\u5b9a\u5411
\n\u6848\u4f8b\uff1aA\u2192B\u2192A
\n\u5371\u5bb3\uff1a\u5bfc\u81f4CPU\u8017\u5c3d\u3001\u6d41\u91cf\u6d6a\u8d39
\n\u89e3\u51b3\uff1a\u4f7f\u7528`grep -v “example”`\u8fc7\u6ee4\u975e\u6cd5\u8def\u5f84<\/p>\n
\uff082\uff09\u90e8\u5206\u9875\u9762\u91cd\u5b9a\u5411
\n\u9519\u8bef\u914d\u7f6e\uff1a
\n“`apache
\nRewriteEngine On
\nRewriteCond %{REQUEST_FILENAME} !-f
\nRewriteCond %{REQUEST_FILENAME} !-d
\nRewriteRule ^\/(.*)$ \/new\/$1 [R=301,L]
\n“`<\/p>\n
– \u6dfb\u52a0\u767d\u540d\u5355\uff1aRewriteCond %{REQUEST_FILENAME} -f [NC]
\n– \u4f7f\u7528mod_rewrite\u7f13\u5b58<\/p>\n
\uff083\uff09301\u4e0e404\u6df7\u6dc6
\n\u68c0\u6d4b\u65b9\u6cd5\uff1a
\n– \u4f7f\u7528`curl -I http:\/\/example`
\n– \u67e5\u770b\u670d\u52a1\u5668\u65e5\u5fd7\uff1a\/var\/log\/apache2\/error.log<\/p>\n
\u4e94\u3001\u767e\u5ea6SEO\u4f18\u5316\u5b9e\u6218\u6848\u4f8b
\n\uff081\uff09\u7535\u5546\u7f51\u7ad9\u6d41\u91cf\u91cd\u6784
\n\u80cc\u666f\uff1a\u67d0\u670d\u9970\u7535\u5546\u8fc1\u79fb\u81f3\u65b0\u57df\u540d
\n\u65b9\u6848\uff1a
\n1. \u90e8\u7f72\u53cc\u57df\u540d301\u91cd\u5b9a\u5411
\n2. \u6dfb\u52a0301\u91cd\u5b9a\u5411\u65e5\u5fd7\u76d1\u63a7
\n3. \u914d\u7f6e\u667a\u80fd\u91cd\u5b9a\u5411\u89c4\u5219\uff1a
\n – \/product\/123 \u2192 \/new products\/123
\n – \/search?category=1 \u2192 \/new\/search?cat=1<\/p>\n
\u7ed3\u679c\uff1a
\n– 3\u4e2a\u6708\u5185\u767e\u5ea6\u6743\u91cd\u63d0\u53473\u7ea7
\n– \u5173\u952e\u8bcd”\u590f\u5b63\u5973\u88c5”\u6d41\u91cf\u589e\u957f280%
\n– 404\u9519\u8bef\u7387\u4e0b\u964d92%<\/p>\n
\uff082\uff09\u5185\u5bb9\u5e73\u53f0\u67b6\u6784\u4f18\u5316
\n\u75db\u70b9\uff1a2000+\u65e7\u9875\u9762\u8fc1\u79fb\u5bfc\u81f4\u6536\u5f55\u4e0b\u964d
\n\u89e3\u51b3\u65b9\u6848\uff1a
\n1. \u6279\u91cf\u91cd\u5b9a\u5411\u811a\u672c\uff1a
\n“`bash
\nfor page in \/old-site\/pages\/*; do
\n ln -s “$page” “\/new-site\/$page” && echo “Redirection created: $page”
\ndone
\n“`
\n2. \u6dfb\u52a0301\u91cd\u5b9a\u5411\u76d1\u63a7\uff1a
\n– \u4f7f\u7528Google Search Console\u9a8c\u8bc1
\n– \u5b9a\u671f\u68c0\u67e5\u767e\u5ea6\u7d22\u5f15\u6536\u5f55\u91cf<\/p>\n
\u4f18\u5316\u6548\u679c\uff1a
\n– 90%\u4ee5\u4e0a\u9875\u9762\u5b9e\u73b0\u5e73\u6ed1\u8fc7\u6e21
\n– \u65b0\u7ad9\u70b9\u9996\u6708\u6536\u5f55\u91cf\u8fbe15\u4e07+
\n– \u7ade\u4e89\u5bf9\u624b\u76d1\u6d4b\u663e\u793a\u5173\u952e\u8bcd\u8986\u76d6\u63d0\u534765%<\/p>\n
\u516d\u3001\u767e\u5ea6\u5ba1\u6838\u901a\u8fc7\u7684\u6838\u5fc3\u8981\u7d20
\n\uff081\uff09\u670d\u52a1\u5668\u914d\u7f6e\u9a8c\u8bc1
\n– \u9700\u9a8c\u8bc1\u670d\u52a1\u5668IP\u4e0e\u57df\u540dWHOIS\u4fe1\u606f\u4e00\u81f4
\n– \u9632\u706b\u5899\u89c4\u5219\u5141\u8bb8HTTP\/HTTPS\u6d41\u91cf
\n– DNS\u8bb0\u5f55TTL\u2264300\u79d2<\/p>\n
\uff082\uff09\u5185\u5bb9\u5339\u914d\u5ea6\u8981\u6c42
\n– \u91cd\u5b9a\u5411\u540e\u9875\u9762\u6807\u9898\u9700\u5305\u542b\u539f\u5173\u952e\u8bcd
\n– \u7ae0\u8282\u7ed3\u6784\u4fdd\u6301\u22643\u5c42\u6df1\u5ea6
\n– \u5185\u94fe\u5bc6\u5ea6\u63a7\u5236\u57288%-12%<\/p>\n
\uff083\uff09\u7528\u6237\u4f53\u9a8c\u4fdd\u969c
\n– \u91cd\u5b9a\u5411\u65f6\u957f\u22642\u79d2
\n– \u79fb\u52a8\u7aef\u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4\u22641.5\u79d2
\n– \u9519\u8bef\u9875\u9762\u53cb\u597d\u63d0\u793a\uff08\u5efa\u8bae\u5305\u542b\u641c\u7d22\u6846\uff09<\/p>\n
\u4e03\u3001\u672a\u6765\u8d8b\u52bf\u4e0e\u5e94\u5bf9\u7b56\u7565
\n\uff081\uff09HTTP\/3\u5347\u7ea7\u51c6\u5907
\n– \u914d\u7f6eQUIC\u534f\u8bae\u652f\u6301
\n– \u4f18\u5316\u57df\u540d\u8d1f\u8f7d\u5747\u8861\u7b56\u7565
\n– \u90e8\u7f72QUIC\u4ee3\u7406\u670d\u52a1\u5668<\/p>\n
\uff082\uff09AI\u65f6\u4ee3\u65b0\u8981\u6c42
\n– \u667a\u80fd\u91cd\u5b9a\u5411\u7b97\u6cd5\u5f00\u53d1
\n– \u9632\u6b62BERT\u6a21\u578b\u8bc6\u522b\u9519\u8bef
\n– \u589e\u52a0\u8bed\u4e49\u5206\u6790\u91cd\u5b9a\u5411<\/p>\n
\uff083\uff09\u5b89\u5168\u52a0\u56fa\u65b9\u6848
\n– \u90e8\u7f72Web\u5e94\u7528\u9632\u706b\u5899\uff08WAF\uff09
\n– \u5b9e\u65bdHSTS\u5f3a\u5236\u5b89\u5168\u91cd\u5b9a\u5411
\n– \u5b9a\u671f\u8fdb\u884c301\u94fe\u8def\u538b\u529b\u6d4b\u8bd5<\/p>\n
\u516b\u3001\u767e\u5ea6\u5b98\u65b9\u63a8\u8350\u914d\u7f6e\u6a21\u677f
\n\uff081\uff09\u591a\u7ea7\u91cd\u5b9a\u5411\u914d\u7f6e\uff08\u793a\u4f8b\uff09
\n“`nginx
\nserver {
\n listen 80;
\n server_name example;
\n location \/ {
\n rewrite ^(.*)$ \/new\/$1 last;
\n }
\n}
\n“`
\n\uff082\uff09\u667a\u80fd\u91cd\u5b9a\u5411\u89c4\u5219
\n“`apache
\nRewriteCond %{HTTP_USER_AGENT} mobile
\nRewriteRule ^\/mobile\/(.*)$ \/new\/$1 [R=301,L]
\nRewriteCond %{HTTP_USER_AGENT} !mobile
\nRewriteRule ^\/desk\/(.*)$ \/new\/$1 [R=301,L]
\n“`<\/p>\n
\u4e5d\u3001\u5e38\u89c1\u95ee\u9898Q&A
\nQ1\uff1a301\u91cd\u5b9a\u5411\u662f\u5426\u5f71\u54cd\u9875\u9762PR\u503c\uff1f
\nA\uff1a\u6b63\u786e\u914d\u7f6e\u4e0bPR\u503c\u53ef100%\u4f20\u9012\uff0c\u4f46\u9700\u4fdd\u6301\u91cd\u5b9a\u5411\u94fe\u8def\u7a33\u5b9a\uff08\u5efa\u8bae\u5468\u671f\u22656\u4e2a\u6708\uff09<\/p>\n
Q2\uff1a\u5982\u4f55\u68c0\u6d4b301\u91cd\u5b9a\u5411\u662f\u5426\u751f\u6548\uff1f
\nA\uff1a\u4f7f\u7528\u5de5\u5177\uff1a
\n– Bing Webmaster Tools\u7684\u79fb\u52a8\u7aef\u9a8c\u8bc1
\n– \u767e\u5ea6\u7ad9\u957f\u5e73\u53f0\u7684\u79fb\u52a8\u7aef\u6a21\u62df\u5668
\n– \u547d\u4ee4\u884c\uff1acurl -I http:\/\/example<\/p>\n
Q3\uff1a\u662f\u5426\u9700\u8981\u4fdd\u7559\u65e7\u57df\u540d\uff1f
\nA\uff1a\u5efa\u8bae\u4fdd\u7559\u65e7\u57df\u540d\u4f5c\u4e3a301\u91cd\u5b9a\u5411\u6e90\u7ad9\uff0c\u540c\u65f6\u914d\u7f6e\u65b0\u57df\u540d\u7684DNS\u8bb0\u5f55\u4e3aCNAME\u65e7\u57df\u540d<\/p>\n
Q4\uff1a\u5982\u4f55\u5904\u7406\u56fe\u7247\u8d44\u6e90\u7684301\u91cd\u5b9a\u5411\uff1f
\nA\uff1a\u4f7f\u7528\u91cd\u5b9a\u5411\u4e2d\u95f4\u4ef6\uff1a
\n“`nginx
\nlocation ~* .(jpg|png|gif)$ {
\n rewrite ^\/old-image\/([0-9]+).jpg$ \/new-image\/$1.jpg last;
\n}
\n“`<\/p>\n
\u5341\u3001\u7ec8\u6781\u4f18\u5316 checklist
\n1. \u5b8c\u6210\u670d\u52a1\u5668301\u91cd\u5b9a\u5411\u914d\u7f6e
\n2. \u90e8\u7f72\u5b9e\u65f6\u76d1\u63a7\u5de5\u5177\uff08\u63a8\u8350\uff1aNetData\uff09
\n3. \u5728\u767e\u5ea6\u7ad9\u957f\u5e73\u53f0\u63d0\u4ea4\u91cd\u5b9a\u5411\u89c4\u5219
\n4. \u6bcf\u6708\u8fdb\u884c\u767e\u5ea6\u7d22\u5f15\u5bf9\u6bd4\u5206\u6790
\n5. \u5efa\u7acb301\u91cd\u5b9a\u5411\u65e5\u5fd7\u5ba1\u8ba1\u7cfb\u7edf
\n6. \u914d\u7f6e\u81ea\u52a8\u5316\u7684301\u72b6\u6001\u68c0\u67e5\u811a\u672c
\n7. \u5b8c\u6210\u79fb\u52a8\u7aef\u4e13\u9879\u4f18\u5316
\n8. \u5b9e\u65bd\u667a\u80fd\u91cd\u5b9a\u5411\u7b97\u6cd5\u5347\u7ea7
\n9. \u5efa\u7acb\u7ade\u4e89\u5bf9\u624b\u76d1\u63a7\u4f53\u7cfb
\n10. \u6bcf\u5b63\u5ea6\u8fdb\u884c\u538b\u529b\u6d4b\u8bd5\uff08\u5efa\u8bae\u6a21\u62df10\u4e07\u5e76\u53d1\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"
\u4e00\u3001301\u91cd\u5b9a\u5411\u5728\u767e\u5ea6SEO\u4e2d\u7684\u6838\u5fc3\u4ef7\u503c \uff081\uff09\u641c\u7d22\u5f15\u64ce\u6743\u91cd\u4f20\u9012\u673a\u5236 301 permanent redirect\u4f5c\u4e3aHTTP\u534f\u8bae\u6807\u51c6\u54cd\u5e94\uff0c\u80fd\u591f\u5c06\u7528\u6237\u8bf7\u6c42\u6c38\u4e45\u5bfc […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[112,226,713,1747,844],"class_list":["post-2504","post","type-post","status-publish","format-standard","hentry","category-22","tag-example","tag-new","tag-page","tag-rewritecond","tag-server"],"_links":{"self":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":0,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/categories?post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/tags?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}