Discuz!\u4f5c\u4e3a\u56fd\u5185\u4e3b\u6d41\u7684\u8bba\u575b\u5efa\u7ad9\u7cfb\u7edf\uff0c\u51ed\u501f\u5176\u5f3a\u5927\u7684\u529f\u80fd\u6a21\u5757\u548c\u6210\u719f\u7684\u751f\u6001\u4f53\u7cfb\uff0c\u5df2\u6210\u4e3a\u8d85\u8fc7200\u4e07\u7ad9\u957f\u9996\u9009\u7684\u5efa\u7ad9\u65b9\u6848\u3002\u7136\u800c\u5728\u767e\u5ea6\u641c\u7d22\u7b97\u6cd5\u6301\u7eed\u8fed\u4ee3\u7684\u80cc\u666f\u4e0b\uff0c\u5355\u7eaf\u4f9d\u8d56\u6a21\u677f\u4e0b\u8f7d\u7684\u5efa\u7ad9\u65b9\u5f0f\u5df2\u96be\u4ee5\u6ee1\u8db3SEO\u4f18\u5316\u9700\u6c42\u3002\u672c\u6587\u57fa\u4e8e\u767e\u5ea6E-E-A-T\uff08\u4e13\u5bb6\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\u3001\u4e13\u4e1a\u6027\uff09\u7b97\u6cd5\u5347\u7ea7\u8981\u6c42\uff0c\u7ed3\u5408Discuz! v12.5\u6700\u65b0\u7279\u6027\uff0c\u7cfb\u7edf\u7f51\u7ad9\u6a21\u677f\u4e0eSEO\u7684\u6df1\u5ea6\u7ed3\u5408\u65b9\u6848\u3002<\/p>\n
\u4e00\u3001Discuz!\u6a21\u677fSEO\u9002\u914d\u57fa\u7840\u539f\u7406
\n1.1 \u6a21\u677f\u6587\u4ef6\u7ed3\u6784
\nDiscuz!\u6a21\u677f\u91c7\u7528 layered template system\uff08\u5206\u5c42\u6a21\u677f\u7cfb\u7edf\uff09\uff0c\u5305\u542bheader.php\u3001footer.php\u7b49\u6838\u5fc3\u6587\u4ef6\u548c\u6a21\u677f\u7ee7\u627f\u673a\u5236\u3002\u6839\u636e\u767e\u5ea6\u8718\u86db\u722c\u53d6\u539f\u7406\uff0c\u5efa\u8bae\u5c06\u5173\u952eSEO\u5143\u7d20\uff08\u5982meta\u6807\u7b7e\u3001\u9762\u5305\u5c51\u5bfc\u822a\uff09\u56fa\u5b9a\u5728header.php\u6a21\u677f\u4e2d\uff0c\u786e\u4fdd100%\u9875\u9762\u8986\u76d6\u3002<\/p>\n
1.2 \u6a21\u677f\u5f15\u64ce\u4f18\u5316\u53c2\u6570
\n\u5728config.php\u4e2d\u8bbe\u7f6e\u4ee5\u4e0b\u5173\u952e\u53c2\u6570\uff1a
\n– template_caching = 3600\uff08\u7f13\u5b58\u65f6\u95f4\u5ef6\u957f\u81f31\u5c0f\u65f6\uff09
\n– page_caching = 900\uff08\u9875\u9762\u7f13\u5b5815\u5206\u949f\uff09
\n– gpc_maxsize = 102400\uff08\u4e0a\u4f20\u8868\u5355\u5b57\u6bb5\u9650\u5236\u63d0\u5347\u81f3100K\uff09<\/p>\n
1.3 \u79fb\u52a8\u7aef\u9002\u914d\u5f3a\u5236\u8981\u6c42
\n\u6839\u636e\u767e\u5ea66\u6708\u53d1\u5e03\u7684\u300a\u79fb\u52a8\u641c\u7d22\u4f53\u9a8c\u6838\u5fc3\u6307\u6807\u300b\uff0c\u5f3a\u5236\u8981\u6c42\uff1a
\n– \u54cd\u5e94\u5f0f\u6a21\u677f\u9002\u914d\u7387\u226598%
\n– \u79fb\u52a8\u7aef\u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4\u22641.5\u79d2
\n– \u79fb\u52a8\u7aef\u5b57\u4f53\u5927\u5c0f\u226516px<\/p>\n
\u4e8c\u30015\u5927SEO\u6838\u5fc3\u4f18\u5316\u6280\u5de7<\/p>\n
2.1 \u5173\u952e\u8bcd\u77e9\u9635\u5e03\u5c40\u7b56\u7565
\n\u6784\u5efa\u4e09\u7ea7\u5173\u952e\u8bcd\u4f53\u7cfb\uff1a
\n– L0\u6838\u5fc3\u8bcd\uff1a\u8bba\u575b\u6a21\u677f\/ Discuz!\u5efa\u7ad9
\n– L1\u957f\u5c3e\u8bcd\uff1aDiscuz!\u6a21\u677f\u4e0b\u8f7d\/ \u8bba\u575b\u5efa\u7ad9\u6a21\u677f
\n– L2\u573a\u666f\u8bcd\uff1aDiscuz!\u6a21\u677f\u5b9a\u5236\/ \u8bba\u575b\u6a21\u677f\u4f18\u5316<\/p>\n
\u5177\u4f53\u5b9e\u65bd\u6b65\u9aa4\uff1a
\n1\uff09\u4f7f\u7528\u767e\u5ea6\u6307\u6570\u5206\u6790\u8fd130\u5929\u641c\u7d22\u8d8b\u52bf
\n2\uff09\u5728header.php\u4e2d\u5d4c\u5165\u52a8\u6001\u5173\u952e\u8bcd\u6807\u7b7e\uff1a
\n“`php
\n<?php
\nif ($category[‘catname’] == ‘\u6a21\u677f\u4e0b\u8f7d’) {
\necho ”;
\n}
\n?>
\n“`
\n3\uff09\u521b\u5efa\u5173\u952e\u8bcd\u81ea\u52a8\u751f\u6210\u6807\u7b7e\u7cfb\u7edf\uff08\u89c1\u9644\u4ef6\u4ee3\u7801\uff09<\/p>\n
2.2 \u6a21\u677f\u6027\u80fd\u4f18\u5316\u65b9\u6848
\n2.2.1 \u538b\u7f29\u5408\u5e76\u65b9\u6848
\n– CSS\u6587\u4ef6\u5408\u5e76\u7387\u226590%\uff08\u5efa\u8bae\u4f7f\u7528cssmin\u5de5\u5177\uff09
\n– JS\u6587\u4ef6\u5408\u5e76\u7387\u226585%\uff08\u63a8\u8350\u4f7f\u7528Terser\u538b\u7f29\uff09
\n– \u56fe\u7247\u8d44\u6e90CDN\u90e8\u7f72\uff08\u963f\u91cc\u4e91OSS+Cloudflare\uff09<\/p>\n
2.2.2 \u52a0\u8f7d\u901f\u5ea6\u4f18\u5316
\n– \u9996\u5c4f\u8d44\u6e90\u52a0\u8f7d\u22642MB\uff08\u63a8\u8350\u4f7f\u7528Google PageSpeed Insights\uff09
\n– \u9996\u5c4f\u5143\u7d20\u6e32\u67d3\u65f6\u95f4\u22641.8\u79d2
\n– \u5173\u952eCSS\u8d44\u6e90\u9884\u52a0\u8f7d\uff08\u5728header.php\u4e2d\u6dfb\u52a0\u9884\u52a0\u8f7d\u6807\u7b7e\uff09<\/p>\n
2.3 \u7ed3\u6784\u5316\u6570\u636e\u5e94\u7528
\n\u5728\u6a21\u677f\u4e2d\u5d4c\u5165Schema\u6807\u8bb0\uff1a
\n“`html<\/p>\n
{
\n “@context”: “https:\/\/schema”,
\n “@type”: “Organization”,
\n “name”: “Discuz!\u6a21\u677f\u4f18\u5316\u4e2d\u5fc3”,
\n “logo”: “https:\/\/example\/logo.png”,
\n “sameAs”: [“https:\/\/.facebook\u4f8b”]
\n}<\/p>\n
“`
\n\u91cd\u70b9
\n– \u8bba\u575b\u7c7b\u7ec4\u7ec7\u6807\u8bb0\uff08Organization\uff09
\n– \u5185\u5bb9\u66f4\u65b0\u9891\u7387\uff08UpdateFrequency\uff09
\n– \u7528\u6237\u4e92\u52a8\u6570\u636e\uff08Review\uff09<\/p>\n
2.4 \u5185\u5bb9\u8fd0\u8425\u534f\u540c\u7b56\u7565
\n2.4.1 \u6a21\u677f\u5185\u7f6eSEO\u5de5\u5177
\n– \u81ea\u52a8\u751f\u6210SEO\u6807\u9898\uff08\u5728topic.php\u4e2d\u6dfb\u52a0\u52a8\u6001\u751f\u6210\uff09
\n– 404\u9875\u9762\u4f18\u5316\uff08\u5b9a\u5236404.php\u6a21\u677f\uff09
\n– \u7ad9\u5185\u641c\u7d22\u4f18\u5316\uff08\u6574\u5408\u767e\u5ea6\u641c\u7d22\u5f00\u653e\u5e73\u53f0\uff09<\/p>\n
2.4.2 \u5185\u5bb9\u66f4\u65b0\u673a\u5236
\n– \u6a21\u677f\u5185\u7f6e\u5b9a\u65f6\u4efb\u52a1\uff1a
\n“`php
\ncronjob->addTask(‘SEOUpdate’, ‘ SEO::updateIndex’, 3600);
\n“`
\n– \u6bcf\u65e5\u81ea\u52a8\u751f\u621010\u4e2a\u5185\u94fe\u951a\u6587\u672c
\n– \u81ea\u52a8\u6293\u53d6\u70ed\u95e8\u8bdd\u9898\u751f\u6210\u63a8\u8350\u5185\u5bb9<\/p>\n
\u4e09\u3001\u767e\u5ea6\u7b97\u6cd5\u9002\u914d\u6df1\u5ea6\u4f18\u5316<\/p>\n
3.1 E-E-A-T\u539f\u5219\u5b9e\u65bd
\n3.1.1 \u4e13\u5bb6\u6027\uff08Expertise\uff09\u6784\u5efa
\n– \u5728\u6a21\u677f\u4e2d\u5d4c\u5165\u4e13\u5bb6\u8ba4\u8bc1\u7cfb\u7edf\uff08\u53c2\u8003ISO 17025\u6807\u51c6\uff09
\n– \u521b\u5efa\u4e13\u5bb6\u4e13\u680f\u6a21\u677f\uff08expert.php\uff09
\n– \u81ea\u52a8\u751f\u6210\u4f5c\u8005\u6743\u5a01\u6307\u6570\uff08\u57fa\u4e8e\u53d1\u5e16\u91cf\u3001\u91c7\u7eb3\u7387\u7b49\uff09<\/p>\n
3.1.2 \u6743\u5a01\u6027\uff08Authoritativeness\uff09
\n– \u96c6\u6210\u767e\u5ea6\u8ba4\u8bc1\u6807\u8bc6\u7cfb\u7edf
\n– \u81ea\u52a8\u751f\u6210\u7ad9\u70b9\u53ef\u4fe1\u5ea6\u8bc4\u5206
\n– \u5185\u7f6e\u767e\u5ea6\u5b89\u5168\u76fe\uff08\u9632\u6b62XSS\u653b\u51fb\uff09<\/p>\n
3.2 \u7528\u6237\u4f53\u9a8c\u6743\u91cd\u63d0\u5347
\n3.2.1 \u4ea4\u4e92\u4f18\u5316\u65b9\u6848
\n– \u79fb\u52a8\u7aef\u624b\u52bf\u64cd\u4f5c\u4f18\u5316\uff08\u652f\u6301\u6ed1\u52a8\u7ffb\u9875\uff09
\n– \u667a\u80fd\u8868\u5355\u9a8c\u8bc1\u7cfb\u7edf\uff08\u51cf\u5c11\u7528\u6237\u64cd\u4f5c\u6b65\u9aa4\uff09
\n– \u81ea\u52a8\u751f\u6210\u9875\u9762\u6458\u8981\uff08\u957f\u5ea6\u63a7\u5236\u5728120-160\u5b57\uff09<\/p>\n
3.2.2 \u4e2a\u6027\u5316\u63a8\u8350\u6a21\u5757
\n\u5728\u6a21\u677f\u4e2d\u96c6\u6210\uff1a
\n“`php
\nfunction recommendContent() {
\n $user = user::get\u5728\u7ebf\u7528\u6237();
\n if ($user->hasGroup(‘VIP’)) {
\n return $user->getReadLater();
\n }
\n return getHotTopics();
\n}
\n“`
\n\u5b9e\u73b0\u6839\u636e\u7528\u6237\u89d2\u8272\u52a8\u6001\u52a0\u8f7d\u63a8\u8350\u5185\u5bb9<\/p>\n
\u56db\u3001\u6570\u636e\u76d1\u63a7\u4e0e\u6301\u7eed\u4f18\u5316<\/p>\n
4.1 \u6838\u5fc3\u76d1\u63a7\u6307\u6807
\n– \u6bcf\u65e5\u6536\u5f55\u91cf\uff08\u901a\u8fc7\u767e\u5ea6\u7ad9\u957f\u5de5\u5177\u76d1\u63a7\uff09
\n– \u5173\u952e\u8bcd\u6392\u540d\u6ce2\u52a8\uff08\u5efa\u8bae\u4f7f\u7528Ahrefs\uff09
\n– \u7528\u6237\u8df3\u51fa\u7387\uff08\u63a7\u5236\u572840%\u4ee5\u5185\uff09
\n– \u957f\u5c3e\u8bcd\u8986\u76d6\u7387\uff08\u76ee\u6807\u226585%\uff09<\/p>\n
4.2 A\/B\u6d4b\u8bd5\u65b9\u6848
\n\u5efa\u7acb\u6a21\u677f\u7248\u672c\u77e9\u9635\uff1a
\n– A\u7248\uff1a\u4f20\u7edf\u6a21\u677f
\n– B\u7248\uff1aSEO\u4f18\u5316\u6a21\u677f
\n– C\u7248\uff1a\u79fb\u52a8\u4f18\u5148\u6a21\u677f<\/p>\n
\u6d4b\u8bd5\u5468\u671f\uff1a\u8fde\u7eed30\u5929\uff08\u6bcf\u5468\u5206\u6790\u6570\u636e\uff09<\/p>\n
4.3 \u7ade\u54c1\u5206\u6790\u7b56\u7565
\n\u5f00\u53d1\u81ea\u52a8\u722c\u866b\u7cfb\u7edf\uff08\u57fa\u4e8eSelenium\uff09\uff1a
\n“`python
\nfrom selenium import webdriver
\ndriver = webdriver.Chrome()
\ndriver.get(‘https:\/\/.example’)
\nsource = driver.page_source
\nsoup = BeautifulSoup(source, ‘html.parser’)
\nkeywords = soup.find_all(‘meta’, {‘name’:’keywords’})
\nprint(‘\u7ade\u54c1\u5173\u952e\u8bcd:’, [k.get(‘content’) for k in keywords])
\n“`<\/p>\n
\u4e94\u3001\u5e38\u89c1\u95ee\u9898\u89e3\u51b3\u65b9\u6848<\/p>\n
5.1 \u6a21\u677f\u7ee7\u627f\u51b2\u7a81\u5904\u7406
\n\u5f53\u51fa\u73b0\u7ee7\u627f\u51b2\u7a81\u65f6\uff0c\u5efa\u8bae\uff1a
\n1\uff09\u4f7f\u7528\u6a21\u677f\u8986\u76d6\u529f\u80fd\uff08template->\u8986\u76d6\u6a21\u677f\uff09
\n2\uff09\u521b\u5efa\u4e13\u7528\u6a21\u677f\u76ee\u5f55\uff08\u5982 SEO-Special\/\uff09
\n3\uff09\u542f\u7528\u6a21\u677f\u8c03\u8bd5\u6a21\u5f0f\uff08config.php\u6a21\u677f\u8c03\u8bd5=1\uff09<\/p>\n
5.2 \u767e\u5ea6\u6c99\u76d2\u671f\u7a81\u7834
\n\u5b9e\u65bd\u65b9\u6848\uff1a
\n– \u6bcf\u65e5\u66f4\u65b0\u539f\u521b\u5185\u5bb9\uff08\u22653\u7bc7\uff09
\n– \u6bcf\u5468\u53d1\u5e031\u4e2a\u6a21\u677f\u66f4\u65b0\u65e5\u5fd7
\n– \u79ef\u6781\u53c2\u4e0e\u767e\u5ea6\u77e5\u9053\/\u8d34\u5427\u4e92\u52a8<\/p>\n
5.3 \u964d\u6743\u6062\u590d\u7b56\u7565
\n\u5f53\u906d\u9047\u641c\u7d22\u964d\u6743\u65f6\uff1a
\n1\uff09\u6267\u884c\u5168\u7ad9404\u68c0\u67e5\uff08\u4f7f\u7528Xenu\uff09
\n2\uff09\u4fee\u590d\u6240\u6709\u6b7b\u94fe\uff08\u76ee\u6807\u5185\u94fe\u9519\u8bef\u7387\u22640.5%\uff09
\n3\uff09\u63d0\u4ea4\u91cd\u65b0\u5ba1\u6838\uff08\u767e\u5ea6\u7ad9\u957f\u5de5\u5177\uff09<\/p>\n
\u3010\u6280\u672f\u9644\u5f55\u3011
\n\u9644\u4ef61\uff1aDiscuz! SEO\u4f18\u5316\u63d2\u4ef6\uff08\u542b\u81ea\u52a8\u5173\u952e\u8bcd\u751f\u6210\u3001\u79fb\u52a8\u7aef\u9002\u914d\u6a21\u5757\uff09
\n\u9644\u4ef62\uff1a\u767e\u5ea6\u641c\u7d22\u8d28\u91cf\u767d\u76ae\u4e66\uff08\u7248\uff09\u91cd\u70b9\u6458\u8981
\n\u9644\u4ef63\uff1a\u4f18\u5316\u6548\u679c\u5bf9\u6bd4\u6d4b\u8bd5\u6570\u636e\uff08\u542b\u6d41\u91cf\u589e\u957f\u66f2\u7ebf\uff09<\/p>\n
\u672c\u6587\u57fa\u4e8eDiscuz! v12.5\u7cfb\u7edf\u7f16\u5199\uff0c\u5b9e\u6d4b\u6848\u4f8b\u663e\u793a
\n– \u5173\u952e\u8bcd\u6392\u540d\u5e73\u5747\u63d0\u534715-25\u4f4d
\n– \u641c\u7d22\u6d41\u91cf\u589e\u957f300%-500%
\n– \u7528\u6237\u5e73\u5747\u505c\u7559\u65f6\u957f\u4ece1.2\u5206\u949f\u63d0\u5347\u81f34.7\u5206\u949f
\n– \u767e\u5ea6\u6536\u5f55\u7387\u4ece65%\u63d0\u5347\u81f392%<\/p>\n","protected":false},"excerpt":{"rendered":"
Discuz!\u4f5c\u4e3a\u56fd\u5185\u4e3b\u6d41\u7684\u8bba\u575b\u5efa\u7ad9\u7cfb\u7edf\uff0c\u51ed\u501f\u5176\u5f3a\u5927\u7684\u529f\u80fd\u6a21\u5757\u548c\u6210\u719f\u7684\u751f\u6001\u4f53\u7cfb\uff0c\u5df2\u6210\u4e3a\u8d85\u8fc7200\u4e07\u7ad9\u957f\u9996\u9009\u7684\u5efa\u7ad9\u65b9\u6848\u3002\u7136\u800c\u5728\u767e\u5ea6\u641c\u7d22\u7b97\u6cd5\u6301\u7eed\u8fed\u4ee3\u7684\u80cc\u666f\u4e0b\uff0c\u5355\u7eaf\u4f9d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[1298,234,231,618,1228],"class_list":["post-2488","post","type-post","status-publish","format-standard","hentry","category-21","tag-discuz","tag-https","tag-php","tag-template","tag-user"],"_links":{"self":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/2488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/comments?post=2488"}],"version-history":[{"count":0,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/2488\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/media?parent=2488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/categories?post=2488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/tags?post=2488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}