\u4e92\u8054\u7f51\u7ade\u4e89\u65e5\u8d8b\u6fc0\u70c8\uff0c\u4f01\u4e1a\u5b98\u7f51\u5df2\u6210\u4e3a\u54c1\u724c\u5f62\u8c61\u5c55\u793a\u548c\u83b7\u5ba2\u8f6c\u5316\u7684\u91cd\u8981\u9635\u5730\u3002\u6839\u636e\u767e\u5ea6\u300a\u4e2d\u56fd\u4e2d\u5c0f\u4f01\u4e1a\u7f51\u7ad9\u8fd0\u8425\u767d\u76ae\u4e66\u300b\u663e\u793a\uff0c\u91c7\u7528\u4e13\u4e1a\u8bbe\u8ba1\u7684\u7f51\u7ad9\u53ef\u4f7f\u5ba2\u6237\u54a8\u8be2\u91cf\u63d0\u534740%-60%\uff0c\u4f4678%\u7684\u4f01\u4e1a\u4ecd\u5b58\u5728\u7f51\u7ad9\u8bbe\u8ba1\u8bef\u533a\u5bfc\u81f4\u6d41\u91cf\u6d6a\u8d39\u3002\u672c\u6587\u57fa\u4e8e\u767e\u5ea6SEO\u7b97\u6cd5\u89c4\u5219\uff0c\u7ed3\u5408300+\u4f01\u4e1a\u6848\u4f8b\u6570\u636e\uff0c\u7cfb\u7edf\u8bb2\u89e3\u516c\u53f8\u7f51\u7ad9\u8bbe\u8ba1\u76848\u5927\u6838\u5fc3\u8981\u7d20\uff0c\u5e76\u9644\u8d60\u5b9e\u7528\u5de5\u5177\u5305\u3002<\/p>\n
\u4e00\u3001\u7f51\u7ad9\u67b6\u6784\u8bbe\u8ba1\uff1a\u767e\u5ea6SEO\u4f18\u5316\u7684\u57fa\u77f3
\n1.1 \u54cd\u5e94\u5f0f\u5e03\u5c40\u4e0e\u79fb\u52a8\u7aef\u9002\u914d
\n\uff081\uff09\u767e\u5ea6\u79fb\u52a8 indexing\u5360\u6bd4\u5df2\u8fbe78%\uff0c\u9700\u786e\u4fdd\u7f51\u7ad9\u5728\u534e\u4e3a\u3001\u5c0f\u7c73\u7b49\u4e3b\u6d41\u8bbe\u5907\u517c\u5bb9
\n\uff082\uff09\u63a8\u8350\u4f7f\u7528Bootstrap5\u6846\u67b6\uff0c\u8bbe\u7f6e\u89c6\u53e3 meta\u6807\u7b7e\uff1a
\n\uff083\uff09\u5b9e\u6d4b\u6848\u4f8b\uff1a\u67d0\u6559\u80b2\u673a\u6784\u901a\u8fc7\u79fb\u52a8\u7aef\u52a0\u8f7d\u901f\u5ea6\u4ece4.2s\u4f18\u5316\u81f31.5s\uff0c\u8f6c\u5316\u7387\u63d0\u534728%<\/p>\n
1.2 \u5bfc\u822a\u903b\u8f91\u4e0e\u9762\u5305\u5c51\u8bbe\u8ba1
\n\uff081\uff09\u4e3b\u83dc\u5355\u4e0d\u8d85\u8fc77\u4e2a\u5c42\u7ea7\uff0c\u91cd\u70b9\u9875\u9762\u6df1\u5ea6\u4e0d\u8d85\u8fc73\u5c42
\n\uff082\uff09\u9762\u5305\u5c51\u7ed3\u6784\u793a\u4f8b\uff1a\u9996\u9875>\u884c\u4e1a\u89e3\u51b3\u65b9\u6848>\u667a\u80fd\u4ed3\u50a8\u7cfb\u7edf
\n\uff083\uff09\u767e\u5ea6\u8718\u86db\u6293\u53d6\u4f18\u5148\u7ea7\u89c4\u5219\uff1a\u91cd\u8981\u9875\u9762URL\u5e94\u5305\u542b\u6838\u5fc3\u5173\u952e\u8bcd<\/p>\n
\u4e8c\u3001TDK\u767e\u5ea6\u641c\u7d22\u6392\u540d\u7684\u9690\u5f62\u63a8\u624b
\n2.1 \u6807\u9898\u6807\u7b7e\uff08Title\uff09\u4e09\u6bb5\u5f0f\u7ed3\u6784
\n\uff081\uff09\u54c1\u724c\u8bcd+\u6838\u5fc3\u4e1a\u52a1+\u957f\u5c3e\u8bcd\u7ec4\u5408\uff1a”\u79d1\u6280-\u667a\u80fd\u5236\u9020\u89e3\u51b3\u65b9\u6848\u63d0\u4f9b\u5546-\u5de5\u4e1a\u673a\u5668\u4eba\u5b9a\u5236\u670d\u52a1”
\n\uff082\uff09\u5b57\u7b26\u6570\u63a7\u5236\u572850-60\u5b57\u7b26\uff08\u542b\u7a7a\u683c\uff09\uff0c\u907f\u514d\u5806\u780c\u5173\u952e\u8bcd
\n\uff083\uff09\u767e\u5ea6\u641c\u7d22\u7ed3\u679c\u5c55\u793a\u793a\u4f8b\uff1a\u5b9e\u9645\u663e\u793a\u957f\u5ea6\u7ea6300px\uff0c\u8d85\u51fa\u90e8\u5206\u9690\u85cf<\/p>\n
2.2 \u63cf\u8ff0\u6807\u7b7e\uff08Description\uff09\u9ec4\u91d1\u516c\u5f0f
\n\uff081\uff09\u7ed3\u6784\uff1a\u6838\u5fc3\u4ef7\u503c\uff0830%\uff09+\u670d\u52a1\u8303\u56f4\uff0840%\uff09+\u884c\u52a8\u53f7\u53ec\uff0830%\uff09
\n\uff082\uff09\u6848\u4f8b\uff1a”\u4e3a200+\u4f01\u4e1a\u63d0\u4f9b\u5de5\u4e1a\u4e92\u8054\u7f51\u5e73\u53f0\uff0c\u6db5\u76d6\u8bbe\u5907\u76d1\u63a7\u3001\u667a\u80fd\u6392\u4ea7\u7b498\u5927\u6a21\u5757\uff0c\u7acb\u5373\u83b7\u53d6\u514d\u8d39\u65b9\u6848”
\n\uff083\uff09\u767e\u5ea6\u5efa\u8bae\u63cf\u8ff0\u957f\u5ea6150-160\u5b57\u7b26\uff0c\u8f6c\u5316\u7387\u6700\u4f73\u533a\u95f4\u4e3a135-145\u5b57\u7b26<\/p>\n
\u4e09\u3001\u9875\u9762\u52a0\u8f7d\u6027\u80fd\u767e\u5ea6\u6838\u5fc3\u8bc4\u5206\u6307\u6807
\n3.1 \u57fa\u7840\u6307\u6807\u8fbe\u6807\u6e05\u5355
\n\uff081\uff09LCP\uff08\u6700\u5927\u5185\u5bb9\u6e32\u67d3\uff09\u22642.5\u79d2\uff08\u767e\u5ea6\u4f18\u5148\u7ea7A\uff09
\n\uff082\uff09FID\uff08\u9996\u6b21\u8f93\u5165\u5ef6\u8fdf\uff09\u2264100ms
\n\uff083\uff09CLS\uff08\u7d2f\u79ef\u5e03\u5c40\u504f\u79fb\uff09\u22640.1
\n\uff084\uff09\u5efa\u8bae\u5de5\u5177\uff1aGoogle PageSpeed Insights+\u767e\u5ea6\u7ad9\u901f\u68c0\u6d4b<\/p>\n
3.2 \u8d44\u6e90\u538b\u7f29\u6280\u5de7
\n\uff081\uff09\u56fe\u7247WebP\u683c\u5f0f\u8f6c\u6362\uff08\u538b\u7f29\u738740%-70%\uff09
\n\uff082\uff09CSS\/JS\u5408\u5e76\uff1a\u51cf\u5c11\u8bf7\u6c42\u6b21\u6570\u81f315\u4e2a\u4ee5\u5185
\n\uff083\uff09CDN\u52a0\u901f\uff1a\u63a8\u8350\u4f7f\u7528\u767e\u5ea6\u4e91\u5bf9\u8c61\u5b58\u50a8\uff08\u5bf9\u8c61\u5b58\u50a8\u4ef7\u683c\u4ec5\u4e3aAWS\u76841\/3\uff09<\/p>\n
\u56db\u3001\u5185\u5bb9\u67b6\u6784\u4e0e\u4fe1\u606f\u67b6\u6784\u878d\u5408\u8bbe\u8ba1
\n4.1 \u77e5\u8bc6\u56fe\u8c31\u6784\u5efa
\n\uff081\uff09\u6838\u5fc3\u9875\u9762\u5e03\u5c40\uff1a\u89e3\u51b3\u65b9\u6848\uff0840%\uff09+\u4ea7\u54c1\u4e2d\u5fc3\uff0830%\uff09+\u6848\u4f8b\u5c55\u793a\uff0820%\uff09+\u670d\u52a1\u652f\u6301\uff0810%\uff09
\n\uff082\uff09\u957f\u5c3e\u8bcd\u5e03\u5c40\u7b56\u7565\uff1a\u6309\u884c\u4e1a\u7ec6\u5206\u521b\u5efa3-5\u7ea7\u5185\u5bb9\u6811
\n\uff083\uff09\u767e\u5ea6\u63a8\u8350\u5185\u5bb9\u5bc6\u5ea6\uff1a\u6838\u5fc3\u9875\u9762\u6bcf\u5343\u5b57\u5305\u542b3-5\u4e2a\u957f\u5c3e\u8bcd<\/p>\n
4.2 \u591a\u5a92\u4f53\u5185\u5bb9\u4f18\u5316
\n\uff081\uff09\u89c6\u9891\u5d4c\u5165\u89c4\u8303\uff1aH.264\u7f16\u7801+mp4\u683c\u5f0f\uff0c\u65f6\u957f\u63a7\u5236\u572890-120\u79d2
\n\uff082\uff09PDF\u6587\u6863\u5904\u7406\uff1a\u6dfb\u52a0\u76ee\u5f55\u7ed3\u6784+\u8d85\u94fe\u63a5\u8df3\u8f6c
\n\uff083\uff09\u97f3\u9891\u5185\u5bb9\u5efa\u8bae\uff1a\u63a7\u5236\u57283\u5206\u949f\u4ee5\u5185\uff0c\u652f\u6301\u5b57\u5e55\u4e0b\u8f7d<\/p>\n
\u4e94\u3001\u7528\u6237\u4f53\u9a8c\u4e0e\u767e\u5ea6E-E-A-T\u539f\u5219
\n5.1 \u53ef\u8bbf\u95ee\u6027\u8bbe\u8ba1
\n\uff081\uff09\u8272\u76f2\u6a21\u5f0f\u652f\u6301\uff1aWCAG 2.1\u6807\u51c6\u5bf9\u6bd4\u5ea6\u22654.5:1
\n\uff082\uff09\u952e\u76d8\u5bfc\u822a\u6d4b\u8bd5\uff1a\u786e\u4fddTab\u952e\u53ef\u904d\u5386\u6240\u6709\u4ea4\u4e92\u5143\u7d20
\n\uff083\uff09\u89c6\u969c\u7528\u6237\u65b9\u6848\uff1a\u6dfb\u52a0\u5c4f\u5e55\u9605\u8bfb\u5668\u53cb\u597d\u7684ARIA\u6807\u7b7e<\/p>\n
5.2 \u60c5\u611f\u5316\u8bbe\u8ba1\u8981\u7d20
\n\uff081\uff09\u4fe1\u4efb\u80cc\u4e66\u5c55\u793a\uff1a\u5c06ISO\u8ba4\u8bc1\u3001\u884c\u4e1a\u5956\u9879\u7b49\u53ef\u89c6\u5316
\n\uff082\uff09\u7528\u6237\u8bc4\u4ef7\u6a21\u5757\uff1a\u91c7\u7528\u5d4c\u5957\u7ed3\u6784\u5c55\u793a\u5e26\u65f6\u95f4\u6233\u7684UGC\u5185\u5bb9
\n\uff083\uff09\u6848\u4f8b\u5c55\u793a\u6309\u884c\u4e1a\/\u89c4\u6a21\/\u6210\u679c\u4e09\u7ef4\u5ea6\u5206\u7c7b<\/p>\n
\u516d\u3001\u767e\u5ea6\u7ad9\u5185\u641c\u7d22\u4f18\u5316\u6280\u672f
\n6.1 \u7ad9\u5185\u641c\u7d22\u529f\u80fd\u5347\u7ea7
\n\uff081\uff09\u90e8\u7f72\u767e\u5ea6\u7ad9\u5185\u641c\u7d22API\uff0c\u652f\u6301\u81ea\u7136\u8bed\u8a00\u67e5\u8be2
\n\uff082\uff09\u8bbe\u7f6e\u641c\u7d22\u7ed3\u679c\u6743\u91cd\uff1a\u6838\u5fc3\u4ea7\u54c1\uff1e\u670d\u52a1\uff1e\u6848\u4f8b
\n\uff083\uff09\u5c06\u9ad8\u9891\u641c\u7d22\u8bcd\u540c\u6b65\u5230\u7ad9\u5916\u6295\u653e<\/p>\n
6.2 \u641c\u7d22\u7ed3\u679c\u9875\u4f18\u5316
\n\uff081\uff09\u8bbe\u7f6e\u81ea\u52a8\u6458\u8981\uff1a\u63d0\u53d6\u524d200\u5b57\u7b26\u4f5c\u4e3a\u6458\u8981
\n\uff082\uff09\u521b\u5efa\u641c\u7d22\u4e13\u9898\u9875\uff1a\u5982”\u5de5\u4e1a\u673a\u5668\u4eba\u5e38\u89c1\u95ee\u9898\u89e3\u7b54”
\n\uff083\uff09\u767e\u5ea6\u63a8\u8350\u66f4\u65b0\u9891\u7387\uff1a\u5efa\u8bae\u6bcf\u6708\u81f3\u5c11\u66f4\u65b01\u6b21<\/p>\n
\u4e03\u3001\u6570\u636e\u76d1\u63a7\u4e0e\u6301\u7eed\u4f18\u5316\u4f53\u7cfb
\n7.1 \u6838\u5fc3\u76d1\u6d4b\u6307\u6807
\n\uff081\uff09\u767e\u5ea6\u7edf\u8ba1\u5fc5\u88c5\u53c2\u6570\uff1a\u9875\u9762\u505c\u7559\u65f6\u957f\uff1e90\u79d2\u4e3a\u4f18
\n\uff082\uff09\u8f6c\u5316\u6f0f\u6597\u5206\u6790\uff1a\u91cd\u70b9\u76d1\u63a7”\u65b9\u6848\u4e0b\u8f7d-\u5728\u7ebf\u54a8\u8be2”\u8f6c\u5316\u7387
\n\uff083\uff09\u7ade\u54c1\u5bf9\u6bd4\u5de5\u5177\uff1a\u4f7f\u7528\u767e\u5ea6\u6307\u6570\u76d1\u6d4b\u884c\u4e1a\u5173\u952e\u8bcd\u6ce2\u52a8<\/p>\n
7.2 A\/B\u6d4b\u8bd5\u5b9e\u65bd
\n\uff081\uff09\u9996\u5c4f\u6d4b\u8bd5\uff1a\u65b9\u6848\u5c55\u793avs\u4ea7\u54c1\u5c55\u793a\uff08\u5efa\u8bae\u5468\u671f7\u5929\uff09
\n\uff082\uff09CTA\u6309\u94ae\u6d4b\u8bd5\uff1a\u7acb\u5373\u54a8\u8be2vs\u514d\u8d39\u83b7\u53d6\uff08\u70b9\u51fb\u7387\u5dee\u5f02\u53ef\u8fbe15%\uff09
\n\uff083\uff09\u767e\u5ea6\u63a8\u8350\u5de5\u5177\uff1a\u767e\u5ea6\u63a8\u5e7fA\/B\u6d4b\u8bd5\u7cfb\u7edf<\/p>\n
\u516b\u3001\u5b89\u5168\u9632\u62a4\u4e0e\u5408\u89c4\u5efa\u8bbe
\n8.1 \u9632\u62a4\u4f53\u7cfb\u914d\u7f6e
\n\uff081\uff09SSL\u8bc1\u4e66\uff1a\u63a8\u8350\u4f7f\u7528Let’s Encrypt\u514d\u8d39\u8bc1\u4e66
\n\uff082\uff09WAF\u9632\u62a4\uff1a\u914d\u7f6e\u767e\u5ea6\u5b89\u5168\u9632\u62a4\u89c4\u5219\u5e93
\n\uff083\uff09\u6f0f\u6d1e\u626b\u63cf\uff1a\u6bcf\u65e5\u81ea\u52a8\u68c0\u6d4bOWASP Top10<\/p>\n
8.2 \u5408\u89c4\u6027\u5efa\u8bbe
\n\uff081\uff09\u9690\u79c1\u653f\u7b56\u66f4\u65b0\uff1a9\u67081\u65e5\u65b0\u89c4\u6267\u884c
\n\uff082\uff09GDPR\u5408\u89c4\uff1a\u8bbe\u7f6e\u6b27\u76df\u7528\u6237\u6570\u636e\u72ec\u7acb\u5b58\u50a8
\n\uff083\uff09\u5e7f\u544a\u6cd5\u5408\u89c4\uff1a\u7981\u7528\u7edd\u5bf9\u5316\u7528\u8bed\uff08\u5982”\u6700\u4f73””\u7b2c\u4e00”\uff09<\/p>\n
\u3010\u5de5\u5177\u5305\u3011
\n1. \u7f51\u7ad9\u8bca\u65ad\u5de5\u5177\uff1a\u767e\u5ea6\u7ad9\u901f\u68c0\u6d4b\uff08https:\/\/zhan su.baidu\uff09
\n2. \u5173\u952e\u8bcd\u6316\u6398\uff1a\u767e\u5ea6\u6307\u6570+5118\uff08\u884c\u4e1a\u62a5\u544a\u514d\u8d39\u4e0b\u8f7d\uff09
\n3. \u8bbe\u8ba1\u6a21\u677f\uff1a\u963f\u91cc\u4e91”\u4e91\u8bbe\u8ba1”\u5e73\u53f0\uff08\u542b20+\u884c\u4e1a\u6a21\u677f\uff09
\n4. \u6570\u636e\u5206\u6790\uff1a\u767e\u5ea6\u7edf\u8ba1\uff08\u514d\u8d39\u7248\u652f\u630150\u4e07PV\/\u6708\uff09
\n5. \u8fd0\u8425\u65e5\u5386\uff1a\u817e\u8baf\u6587\u6863”\u7f51\u7ad9\u4f18\u5316\u7518\u7279\u8868”\u6a21\u677f<\/p>\n
\u3010\u5b9e\u6218\u6848\u4f8b\u3011
\n\u67d0\u667a\u80fd\u88c5\u5907\u4f01\u4e1a\u901a\u8fc7\u7cfb\u7edf\u4f18\u5316\u5b9e\u73b0\uff1a
\n– \u767e\u5ea6\u641c\u7d22\u6392\u540d\u63d0\u5347\uff1a\u6838\u5fc3\u8bcd\u4ece\u7b2c12\u4f4d\u5347\u81f3\u7b2c3\u4f4d
\n– \u9875\u9762\u8df3\u51fa\u7387\u964d\u4f4e\uff1a\u4ece68%\u964d\u81f342%
\n– \u8f6c\u5316\u6210\u672c\u4e0b\u964d\uff1aCPC\u6210\u672c\u964d\u4f4e35%
\n– \u5e74\u5ea6\u83b7\u5ba2\u6210\u672c\u8282\u7ea6\uff1a\u7ea6280\u4e07\u5143<\/p>\n
\u7f51\u7ad9\u4f18\u5316\u662f\u6301\u7eed\u6027\u7684\u7cfb\u7edf\u5de5\u7a0b\uff0c\u5efa\u8bae\u6bcf\u5b63\u5ea6\u8fdb\u884c1\u6b21\u5168\u9762\u8bca\u65ad\uff0c\u6bcf\u6708\u66f4\u65b0\u6838\u5fc3\u5185\u5bb9\uff0c\u6bcf\u5468\u76d1\u6d4b\u6570\u636e\u6ce2\u52a8\u3002\u901a\u8fc7\u5c06\u767e\u5ea6SEO\u89c4\u5219\u6df1\u5ea6\u878d\u5165\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u914d\u5408\u6570\u636e\u5206\u6790\u6301\u7eed\u8fed\u4ee3\uff0c\u4f01\u4e1a\u7f51\u7ad9\u624d\u80fd\u771f\u6b63\u6210\u4e3a\u54c1\u724c\u589e\u957f\u7684\u6838\u5fc3\u5f15\u64ce\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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