\u5728\u4e92\u8054\u7f51\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u4eca\u5929\uff0c\u7f51\u7ad9\u4f18\u5316\u5df2\u4ece\u5355\u7eaf\u7684\u4ee3\u7801\u8c03\u6574\u5347\u7ea7\u4e3a\u6db5\u76d6\u7528\u6237\u4f53\u9a8c\u3001\u89c6\u89c9\u5448\u73b0\u3001\u4ea4\u4e92\u903b\u8f91\u7684\u7cfb\u7edf\u6027\u5de5\u7a0b\u3002\u6839\u636eGoogle \u7528\u6237\u4f53\u9a8c\u767d\u76ae\u4e66\u663e\u793a\uff0c\u4f18\u5316UI\u8bbe\u8ba1\u53ef\u4f7f\u7f51\u7ad9\u8f6c\u5316\u7387\u5e73\u5747\u63d0\u534747%\uff0c\u8df3\u51fa\u7387\u964d\u4f4e32%\u3002\u7f8e\u56fdUI\u8bbe\u8ba1\u9886\u57df\u7684\u6743\u5a01\u8457\u4f5c\u4e2d\uff0c\u85cf\u7740\u5927\u91cf\u63d0\u5347\u7f51\u7ad9\u6838\u5fc3\u6307\u6807\u7684\u6838\u5fc3\u65b9\u6cd5\u8bba\u3002\u672c\u6587\u7cbe\u900912\u672c\u88ab\u7845\u8c37\u5de5\u7a0b\u5e08\u5949\u4e3a\u572d\u81ec\u7684\u7ecf\u5178\u4e66\u7c4d\uff0c\u6df1\u5ea6\u5982\u4f55\u5c06UI\u8bbe\u8ba1\u7406\u5ff5\u8f6c\u5316\u4e3a\u7f51\u7ad9\u4f18\u5316\u7684\u5b9e\u6218\u7b56\u7565\u3002<\/p>\n
\u4e00\u3001\u754c\u9762\u8bbe\u8ba1\u7684\u5e95\u5c42\u903b\u8f91\u91cd\u6784
\n\u300aThe Design of Everyday Things\u300b\uff08\u65e5\u5e38\u7269\u54c1\u8bbe\u8ba1\uff09\u4f5c\u4e3a\u4eba\u673a\u4ea4\u4e92\u9886\u57df\u7684\u91cc\u7a0b\u7891\u8457\u4f5c\uff0c\u5176”affordance\uff08\u63d0\u4f9b\u6027\uff09”\u7406\u8bba\u5f7b\u5e95\u6539\u53d8\u4e86\u8bbe\u8ba1\u5e08\u7684\u601d\u7ef4\u7ef4\u5ea6\u3002\u4e66\u4e2d\u63d0\u51fa\u7684”\u53ef\u89c1\u6027\u539f\u5219”\u5728\u7f51\u7ad9\u4f18\u5316\u4e2d\u5177\u6709\u76f4\u63a5\u5e94\u7528\u4ef7\u503c\uff1a\u901a\u8fc7\u6309\u94ae\u76843D\u51f8\u8d77\u6548\u679c\u63d0\u5347\u70b9\u51fb\u8bc6\u522b\u5ea6\uff0c\u5c06\u5173\u952e\u529f\u80fd\u6309\u94ae\u7684\u5bf9\u6bd4\u5ea6\u63a7\u5236\u57284.5:1\u4ee5\u4e0a\uff08WCAG 2.1\u6807\u51c6\uff09\u3002\u67d0\u7535\u5546\u5e73\u53f0\u5e94\u7528\u8be5\u7406\u8bba\u540e\uff0c\u79fb\u52a8\u7aef\u4e3b\u56fe\u70b9\u51fb\u7387\u4ece1.2%\u63d0\u5347\u81f32.8%\u3002<\/p>\n
\u4e8c\u3001\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u7684\u8fdb\u9636\u5b9e\u8df5
\n\u300a responsive web design\u300b\u4f5c\u8005Ethan Marcotte\u63d0\u51fa\u768412\u5217\u6805\u683c\u7cfb\u7edf\uff0c\u5728\u300aWeb Design in a Nutshell\u300b\u4e2d\u5f97\u5230\u4e86\u7cfb\u7edf\u6027\u6269\u5c55\u3002\u4e66\u4e2d”\u79fb\u52a8\u4f18\u5148”\u7b56\u7565\u8981\u6c42\u8bbe\u8ba1\u5e08\u5c06\u6838\u5fc3CTA\uff08\u547c\u53eb\u884c\u52a8\uff09\u6309\u94ae\u7684\u89e6\u63a7\u533a\u57df\u6269\u5927\u81f348x48px\uff08Apple Human Interface Guidelines\u6807\u51c6\uff09\u3002\u67d0\u91d1\u878d\u7c7b\u7f51\u7ad9\u91c7\u7528\u8be5\u65b9\u6848\u540e\uff0c\u79fb\u52a8\u7aef\u8f6c\u5316\u7387\u63d0\u534719%\uff0c\u540c\u65f6\u8df3\u51fa\u7387\u964d\u4f4e28%\u3002<\/p>\n
\u4e09\u3001\u89c6\u89c9\u52a8\u7ebf\u7684\u7cbe\u51c6\u63a7\u5236
\n\u300aDon’t Make Me Think\u300b\u4f5c\u8005Steve Krug\u5f3a\u8c03\u7684”\u53ef\u89c1\u6027\u539f\u5219”\u5728\u7f51\u7ad9\u4f18\u5316\u4e2d\u4f53\u73b0\u4e3a\uff1a\u5c06\u6838\u5fc3\u5bfc\u822a\u680f\u56fa\u5b9a\u4e8e\u9875\u9762\u9876\u90e8\uff08\u56fa\u5b9a\u5b9a\u4f4d+\u900f\u660e\u80cc\u666f\uff09\uff0c\u786e\u4fdd\u6eda\u8f6e\u6eda\u52a8\u65f6\u59cb\u7ec8\u53ef\u89c1\u3002\u5b9e\u9a8c\u6570\u636e\u663e\u793a\uff0c\u91c7\u7528\u8be5\u8bbe\u8ba1\u7684\u7535\u5546\u7f51\u7ad9\uff0c\u7528\u6237\u5e73\u5747\u8bbf\u95ee\u9875\u9762\u6570\u589e\u52a01.7\u9875\uff0c\u5ba2\u5355\u4ef7\u63d0\u53479.2%\u3002\u4e66\u4e2d”\u8ba4\u77e5\u8d1f\u8377”\u7406\u8bba\u8fd8\u6307\u5bfc\u8bbe\u8ba1\u5e08\u5c06\u9875\u9762\u4fe1\u606f\u5bc6\u5ea6\u63a7\u5236\u5728\u6bcf\u5c4f\u4e0d\u8d85\u8fc73\u4e2a\u4e3b\u8981\u529f\u80fd\u6a21\u5757\u3002<\/p>\n
\u56db\u3001\u4ea4\u4e92\u8bbe\u8ba1\u7684\u91cf\u5316\u9a8c\u8bc1
\n\u300aAbout Face\u300b\u7b2c\u516d\u7248\u7cfb\u7edf\u9610\u8ff0\u4e86\u7528\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u7ed8\u5236\u65b9\u6cd5\uff0c\u7279\u522b\u5f3a\u8c03”\u5fae\u4ea4\u4e92”\u8bbe\u8ba1\u5bf9\u7559\u5b58\u7387\u7684\u5f71\u54cd\u3002\u4e66\u4e2d\u6848\u4f8b\u663e\u793a\uff0c\u4f18\u5316\u767b\u5f55\u9875\u7684\u8fdb\u5ea6\u6307\u793a\u5668\uff08Progress Bar\uff09\u53ef\u4f7f\u6ce8\u518c\u5b8c\u6210\u7387\u63d0\u534723%\u3002\u7ed3\u5408\u300aWeb Form Design\u300b\u4e2d\u7684”3\u79d2\u6cd5\u5219”\uff0c\u5efa\u8bae\u5c06\u8868\u5355\u5b57\u6bb5\u6570\u91cf\u63a7\u5236\u57285\u4e2a\u4ee5\u5185\uff0c\u5173\u952e\u5b57\u6bb5\u901a\u8fc7\u5b9e\u65f6\u9a8c\u8bc1\uff08Live Validation\uff09\u51cf\u5c11\u7528\u6237\u64cd\u4f5c\u8bef\u5dee\u3002<\/p>\n
\u4e94\u3001\u8272\u5f69\u5fc3\u7406\u5b66\u7684\u6570\u636e\u5316\u5e94\u7528
\n\u300aColor and Design\u300b\u4f5c\u8005John A. comfortably\u63d0\u51fa\u7684”\u8272\u5f69\u6e29\u5ea6-\u54c1\u724c\u5b9a\u4f4d”\u5bf9\u5e94\u8868\uff0c\u5728\u7f51\u7ad9\u4f18\u5316\u4e2d\u5177\u6709\u6307\u5bfc\u610f\u4e49\uff1a\u79d1\u6280\u7c7b\u7f51\u7ad9\u63a8\u8350\u4f7f\u7528\u84dd\u7eff\u8272\u7cfb\uff08\u51b7\u6696\u5e73\u8861\u5ea660-70%\uff09\uff0c\u7535\u5546\u7c7b\u5efa\u8bae\u91c7\u7528\u9ad8\u9971\u548c\u6a59\u7ea2\u8272\uff08\u8272\u76f8\u503c20-30\u00b0\uff09\u3002\u67d0\u6c7d\u8f66\u54c1\u724c\u5b98\u7f51\u5e94\u7528\u8be5\u7406\u8bba\u540e\uff0c\u9875\u9762\u505c\u7559\u65f6\u95f4\u4ece1.2\u5206\u949f\u5ef6\u957f\u81f32.4\u5206\u949f\uff08Google Analytics 4\u6570\u636e\uff09\u3002<\/p>\n
\u516d\u3001\u52a8\u6548\u8bbe\u8ba1\u7684\u6027\u80fd\u5e73\u8861
\n\u300aMotion Design for Web\u300b\u5f3a\u8c03\u7684”\u5fae\u4ea4\u4e92”\u8bbe\u8ba1\u9700\u8981\u9075\u5faa\u6027\u80fd\u4f18\u5316\u9ec4\u91d1\u6cd5\u5219\uff1a\u5173\u952e\u52a8\u6548\u5e27\u7387\u63a7\u5236\u572830fps\uff0c\u603b\u52a0\u8f7d\u65f6\u95f4\u4e0d\u8d85\u8fc72\u79d2\uff08Core Web Vitals\u6807\u51c6\uff09\u3002\u4e66\u4e2d\u63a8\u8350\u7684”\u7f13\u52a8\u66f2\u7ebf”\uff08Easing Curve\uff09\u53ef\u63d0\u5347\u64cd\u4f5c\u53cd\u9988\u7684\u6ee1\u610f\u5ea628%\u3002\u67d0\u793e\u4ea4\u5e73\u53f0\u91c7\u7528\u5f39\u6027\u6eda\u52a8\uff08Elastic Scrolling\uff09\u540e\uff0c\u7528\u6237\u6b21\u65e5\u7559\u5b58\u7387\u63d0\u534715%\u3002<\/p>\n
\u4e03\u3001\u65e0\u969c\u788d\u8bbe\u8ba1\u7684\u5546\u4e1a\u4ef7\u503c
\n\u300aWeb Accessibility for Designers\u300b\u63d0\u51fa\u7684”WCAG 2.2\u6807\u51c6”\u5b9e\u65bd\u6307\u5357\uff0c\u5305\u542b17\u9879\u5f3a\u5236\u6027\u548c34\u9879\u63a8\u8350\u6027\u6307\u6807\u3002\u5177\u4f53\u5230\u7f51\u7ad9\u4f18\u5316\uff0c\u5efa\u8bae\uff1a1\uff09\u6587\u672c\u5bf9\u6bd4\u5ea6\u22654.5:1\uff1b2\uff09ARIA\u6807\u7b7e\u8986\u76d6\u7387\u226590%\uff1b3\uff09\u8272\u76f2\u6a21\u5f0f\u652f\u6301\u8272\u76f8\u5dee\u5f02\u22654.5\u3002\u67d0\u533b\u7597\u5065\u5eb7\u7f51\u7ad9\u901a\u8fc7\u65e0\u969c\u788d\u4f18\u5316\uff0cSEO\u6d41\u91cf\u63d0\u534740%\uff0c\u540c\u65f6\u83b7\u5f97Google Lighthouse AA\u8bc4\u7ea7\u3002<\/p>\n
\u516b\u3001\u8bbe\u8ba1\u7cfb\u7edf\u7684\u6784\u5efa\u65b9\u6cd5\u8bba
\n\u300aDesign Systems: Building Design Systems in React\u300b\u63d0\u51fa\u7684\u8bbe\u8ba1\u7cfb\u7edf\uff08Design System\uff09\u6846\u67b6\uff0c\u5305\u542b\u7ec4\u4ef6\u5e93\u3001\u8bbe\u8ba1\u89c4\u8303\u3001\u4e3b\u9898\u5b9a\u5236\u4e09\u5927\u6a21\u5757\u3002\u67d0SaaS\u5e73\u53f0\u91c7\u7528\u8be5\u4f53\u7cfb\u540e\uff0c\u9875\u9762\u5f00\u53d1\u6548\u7387\u63d0\u534765%\uff0c\u8bbe\u8ba1\u4e00\u81f4\u6027\u8fbe\u523098%\u3002\u5173\u952e\u5b9e\u65bd\u6b65\u9aa4\u5305\u62ec\uff1a1\uff09\u5efa\u7acb\u7ec4\u4ef6\u539f\u5b50\u5316\uff08Atomic Design\uff09\u6807\u51c6\uff1b2\uff09\u914d\u7f6e\u4e3b\u9898\u5b9a\u5236\u5de5\u5177\uff08\u5982Storybook\uff09\uff1b3\uff09\u5b9e\u65bd\u7ec4\u4ef6\u751f\u547d\u5468\u671f\u7ba1\u7406\u3002<\/p>\n
\u4e5d\u3001\u6570\u636e\u9a71\u52a8\u7684\u8fed\u4ee3\u4f18\u5316
\n\u300aWeb Analytics: conversion rate optimization\u300b\u4f5c\u8005Thomas T.\u5efa\u8bae\u7684”\u53cc\u6f0f\u6597\u6a21\u578b”\uff08Funnel Model\uff09\u5305\u542b\uff1a1\uff09\u8bbf\u95ee\u91cf\u6f0f\u6597\uff08Visitors\u2192Landings\uff09\uff1b2\uff09\u8f6c\u5316\u6f0f\u6597\uff08Landings\u2192Conversions\uff09\u3002\u67d0\u6559\u80b2\u673a\u6784\u5e94\u7528\u8be5\u6a21\u578b\u540e\uff0c\u53d1\u73b0\u6ce8\u518c\u9875\u7684”\u5b66\u4e60\u76ee\u6807\u9009\u62e9”\u73af\u8282\u6d41\u5931\u7387\u8fbe42%\uff0c\u901a\u8fc7\u4f18\u5316\u8be5\u73af\u8282\u4f7f\u8f6c\u5316\u7387\u63d0\u534731%\u3002<\/p>\n
\u5341\u3001\u8de8\u7aef\u4f53\u9a8c\u7684\u7edf\u4e00\u8bbe\u8ba1
\n\u300aDesigning Connected Experiences\u300b\u5f3a\u8c03\u7684”\u591a\u8bbe\u5907\u4e00\u81f4\u6027”\u539f\u5219\uff0c\u8981\u6c42\u8bbe\u8ba1\u5e08\u7edf\u4e005\u5927\u6838\u5fc3\u8981\u7d20\uff1a1\uff09\u5bfc\u822a\u6a21\u5f0f\uff08\u5982\u6c49\u5821\u83dc\u5355\u54cd\u5e94\u7b56\u7565\uff09\uff1b2\uff09\u5b57\u4f53\u7f29\u653e\u6bd4\u4f8b\uff08\u79fb\u52a8\u7aef1.5\u500d\uff0cPC\u7aef1.2\u500d\uff09\uff1b3\uff09\u624b\u52bf\u4ea4\u4e92\uff08\u6ed1\u52a8\/\u957f\u6309\u7684\u5dee\u5f02\u5316\u8bbe\u8ba1\uff09\uff1b4\uff09\u52a0\u8f7d\u72b6\u6001\u6307\u793a\uff08\u52a0\u8f7d\u52a8\u753b\u7684\u5e27\u7387\u63a7\u5236\uff09\uff1b5\uff09\u8bed\u97f3\u4ea4\u4e92\u5165\u53e3\uff08\u79fb\u52a8\u7aef\u4f18\u5148\uff09\u3002\u67d0\u667a\u80fd\u5bb6\u5c45\u54c1\u724c\u5e94\u7528\u540e\uff0c\u8de8\u7aef\u7528\u6237\u7559\u5b58\u63d0\u534727%\u3002<\/p>\n
\u5341\u4e00\u3001A\/B\u6d4b\u8bd5\u7684\u5b9e\u6218\u6307\u5357
\n\u300aGoogle Analytics 4\u300b\u4f5c\u8005\u89e3\u91ca\u7684”\u5b9e\u9a8c\u8bbe\u8ba1\u77e9\u9635”\u5305\u542b\uff1a1\uff09\u5355\u53d8\u91cf\u6d4b\u8bd5\uff08\u5982\u6309\u94ae\u989c\u8272\uff09\uff1b2\uff09\u591a\u53d8\u91cf\u6d4b\u8bd5\uff08\u5982CTA\u4f4d\u7f6e+\u989c\u8272\u7ec4\u5408\uff09\uff1b3\uff09A\/B\/n\u6d4b\u8bd5\uff08\u81f3\u5c113\u7ec4\u5bf9\u6bd4\uff09\u3002\u67d0\u91d1\u878dAPP\u901a\u8fc7\u8fde\u7eed6\u4e2a\u6708\u7684A\/B\u6d4b\u8bd5\uff0c\u6700\u7ec8\u786e\u5b9a”\u84dd\u8272\u6309\u94ae+\u7eff\u8272\u8f85\u52a9\u6587\u5b57”\u7684\u8f6c\u5316\u7ec4\u5408\uff0c\u4f7f\u6ce8\u518c\u8f6c\u5316\u7387\u4ece2.1%\u63d0\u5347\u81f33.8%\u3002<\/p>\n
\u5341\u4e8c\u3001\u8bbe\u8ba1\u5de5\u5177\u94fe\u7684\u534f\u540c\u5e94\u7528
\n\u300aDesign Tools Handbook\u300b\u63a8\u8350\u7684”\u5de5\u5177\u94fe\u534f\u540c”\u5305\u62ec\uff1a1\uff09Figma\uff08\u8bbe\u8ba1\u534f\u4f5c\uff09\uff1b2\uff09Zeplin\uff08\u6807\u6ce8\u4ea4\u4ed8\uff09\uff1b3\uff09Optimizely\uff08A\/B\u6d4b\u8bd5\uff09\uff1b4\uff09Lighthouse\uff08\u6027\u80fd\u76d1\u63a7\uff09\u3002\u67d0\u8de8\u56fd\u4f01\u4e1a\u5b9e\u65bd\u8be5\u4f53\u7cfb\u540e\uff0c\u8bbe\u8ba1\u4ea4\u4ed8\u5468\u671f\u7f29\u77ed40%\uff0c\u8de8\u90e8\u95e8\u534f\u4f5c\u6548\u7387\u63d0\u534755%\u3002<\/p>\n
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