\u3010\u6444\u5f71\u7f51\u7ad9”\u5173\u4e8e\u6211\u4eec”\u9875\u9762SEO\u4f18\u5316\u6307\u5357\u3011<\/p>\n
\u5728\u6444\u5f71\u884c\u4e1a\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u7684\u4eca\u5929\uff0c\u4e13\u4e1a\u6444\u5f71\u5de5\u4f5c\u5ba4\u7684\u5b98\u7f51\u5efa\u8bbe\u5df2\u6210\u4e3a\u54c1\u724c\u5851\u9020\u7684\u91cd\u8981\u73af\u8282\u3002\u6839\u636e\u767e\u5ea6\u641c\u7d22\u6570\u636e\u7edf\u8ba1\uff0c\u5305\u542b”\u6444\u5f71\u5de5\u4f5c\u5ba4”\u548c”\u670d\u52a1\u4ecb\u7ecd”\u5173\u952e\u8bcd\u7684\u5b98\u7f51\u9875\u9762\uff0c\u7528\u6237\u5e73\u5747\u505c\u7559\u65f6\u957f\u6bd4\u666e\u901a\u9875\u9762\u9ad8\u51fa47%\u3002\u5176\u4e2d”\u5173\u4e8e\u6211\u4eec”\u9875\u9762\u4f5c\u4e3a\u5b98\u7f51\u6838\u5fc3\u6a21\u5757\uff0c\u76f4\u63a5\u5f71\u54cd30%\u4ee5\u4e0a\u7684\u8f6c\u5316\u7387\u6307\u6807\u3002<\/p>\n
\u4e00\u3001\u9875\u9762\u7ed3\u6784\u4f18\u5316\u7b56\u7565
\n1.1 \u591a\u5c42\u7ea7\u5bfc\u822a\u8bbe\u8ba1
\n\u5efa\u8bae\u91c7\u7528\u4e09\u7ea7\u5bfc\u822a\u7ed3\u6784\uff1a\u54c1\u724c\u6545\u4e8b\uff08\u603b\u5165\u53e3\uff09\u2192 \u521b\u59cb\u4eba\u56e2\u961f\uff08\u6280\u672f\u80cc\u4e66\uff09\u2192 \u670d\u52a1\u4f53\u7cfb\uff08\u8f6c\u5316\u5165\u53e3\uff09\u2192 \u5ba2\u6237\u89c1\u8bc1\uff08\u4fe1\u4efb\u5efa\u8bbe\uff09\u3002\u767e\u5ea6\u8718\u86db\u5bf9\u6df1\u5ea6\u9875\u9762\u6293\u53d6\u4f18\u5148\u7ea7\u63d0\u534738%\uff0c\u901a\u8fc7\u5408\u7406\u5206\u5e03\u5173\u952e\u8bcd\u63d0\u5347\u6536\u5f55\u6548\u7387\u3002<\/p>\n
1.2 \u5173\u952e\u4fe1\u606f\u524d\u7f6e\u5e03\u5c40
\n\u9876\u90e8800px\u89c6\u7a97\u533a\u5e94\u5305\u542b\uff1a
\n– \u54c1\u724c\u6838\u5fc3\u5173\u952e\u8bcd\uff08\u6444\u5f71\u5de5\u4f5c\u5ba4\/\u5546\u4e1a\u6444\u5f71\/\u4eba\u50cf\u6444\u5f71\uff09
\n– \u670d\u52a1\u5730\u57df\u8986\u76d6\uff08\u5982\uff1a\u5317\u4eac\/\u4e0a\u6d77\/\u5e7f\u5dde\u4e09\u5730\u670d\u52a1\uff09
\n– \u8363\u8a89\u8d44\u8d28\u5c55\u793a\uff08\u4e2d\u56fd\u6444\u5f71\u534f\u4f1a\u8ba4\u8bc1\u7b49\uff09
\n– \u75db\u70b9\u89e3\u51b3\u65b9\u6848\uff0824\u5c0f\u65f6\u51fa\u7247\/500+\u8bbe\u5907\u5e93\u7b49\uff09<\/p>\n
1.3 \u52a8\u6001\u5185\u5bb9\u6a21\u5757
\n\u5efa\u8bae\u8bbe\u7f6e3\u4e2a\u53ef\u5207\u6362\u7684\u5c55\u793a\u6a21\u5757\uff1a
\n– \u5b9e\u65f6\u6848\u4f8b\u66f4\u65b0\uff08\u5468\u66f4\u673a\u5236\uff09
\n– \u5ba2\u6237\u8bc4\u4ef7\u6eda\u52a8\uff08\u5e26\u8bc4\u5206\u4f53\u7cfb\uff09
\n– \u670d\u52a1\u6d41\u7a0b\u53ef\u89c6\u5316\uff089\u6b65\u6d41\u7a0b\u56fe\uff09<\/p>\n
\u4e8c\u3001\u5173\u952e\u8bcd\u5e03\u5c40\u6280\u5de7
\n2.1 \u957f\u5c3e\u5173\u952e\u8bcd\u77e9\u9635
\n\u6839\u636e\u767e\u5ea6\u6307\u6570\u5de5\u5177\uff0c\u5efa\u8bae\u5e03\u5c40\u4ee5\u4e0b\u5173\u952e\u8bcd\u7ec4\u5408\uff1a
\n\u6838\u5fc3\u8bcd\uff1a\u6444\u5f71\u5de5\u4f5c\u5ba4\u5b98\u7f51
\n\u6b21\u7ea7\u8bcd\uff1a\u5317\u4eac\u5546\u4e1a\u6444\u5f71\u516c\u53f8\/\u4e0a\u6d77\u4eba\u50cf\u6444\u5f71\u5de5\u4f5c\u5ba4
\n\u957f\u5c3e\u8bcd\uff1a\u5317\u4eac\u5a5a\u793c\u8ddf\u62cd\u56e2\u961f\/\u4e0a\u6d77\u4f01\u4e1a\u5ba3\u4f20\u7247\u62cd\u6444
\n\u5730\u57df\u8bcd\uff1a\u5e7f\u5dde\u513f\u7ae5\u6444\u5f71\u673a\u6784\/\u6df1\u5733\u4ea7\u54c1\u6444\u5f71\u670d\u52a1<\/p>\n
2.2 \u5173\u952e\u8bcd\u5bc6\u5ea6\u63a7\u5236
\n\u901a\u8fc7Screaming Frog\u5de5\u5177\u68c0\u6d4b\uff0c\u4e3b\u5173\u952e\u8bcd\u5bc6\u5ea6\u5efa\u8bae\u63a7\u5236\u57281.2%-1.8%\uff0c\u6b21\u7ea7\u8bcd2%-2.5%\u3002\u5177\u4f53\u5206\u5e03\u65b9\u6848\uff1a
\n– H1\u6807\u7b7e\uff1a\u6838\u5fc3\u8bcd+\u5730\u57df\u8bcd\uff08\u4f8b\uff1a\u4e0a\u6d77\u5546\u4e1a\u6444\u5f71\u5de5\u4f5c\u5ba4\u5b98\u7f51\uff09
\n– H2\u6807\u7b7e\uff1a3\u7ec4\u5730\u57df\u8bcd+\u670d\u52a1\u7c7b\u578b\u8bcd<\/p>\n
2.3 \u8bed\u4e49\u5173\u8054\u4f18\u5316
\n\u5efa\u8bae\u6784\u5efa\u4ee5\u4e0b\u8bed\u4e49\u7f51\u7edc\uff1a
\n“\u4e13\u4e1a\u6444\u5f71\u5de5\u4f5c\u5ba4”\u2192”\u8bbe\u5907\u6e05\u5355\/\u670d\u52a1\u6d41\u7a0b\/\u5ba2\u6237\u8bc4\u4ef7”
\n“\u5546\u4e1a\u6444\u5f71\u670d\u52a1”\u2192”\u4f01\u4e1a\u5ba3\u4f20\u7247\u62cd\u6444\/\u4ea7\u54c1\u6444\u5f71\/\u6d3b\u52a8\u8ddf\u62cd”
\n“\u4eba\u50cf\u6444\u5f71”\u2192”\u5a5a\u7eb1\u6444\u5f71\/\u513f\u7ae5\u6444\u5f71\/\u5546\u4e1a\u5199\u771f”<\/p>\n
\u4e09\u3001\u5185\u5bb9\u521b\u4f5c\u89c4\u8303
\n3.1 \u54c1\u724c\u6545\u4e8b\u64b0\u5199\u539f\u5219
\n\u9700\u5305\u542b\uff1a
\n– \u521b\u59cb\u4eba\u4ece\u4e1a\u5e74\u9650\uff08\u5efa\u8bae\u22658\u5e74\uff09
\n– \u6838\u5fc3\u6280\u672f\u4f18\u52bf\uff08\u5982\uff1a\u5168\u6d41\u7a0b\u6570\u5b57\u5316\u7ba1\u7406\uff09
\n– \u670d\u52a1\u521b\u65b0\u70b9\uff08AI\u9009\u7247\u7cfb\u7edf\/\u4e91\u7248\u6743\u5e73\u53f0\uff09
\n– \u8363\u8a89\u8bb0\u5f55\uff08\u884c\u4e1a\u5956\u9879\u22653\u9879\uff09<\/p>\n
3.2 \u56e2\u961f\u5c55\u793a\u6807\u51c6
\n\u5efa\u8bae\u914d\u7f6e\uff1a
\n– \u6bcf\u4f4d\u6444\u5f71\u5e08\uff1a
\n – \u4ece\u4e1a\u5e74\u9650\uff08\u7528\u6570\u5b57\u6807\u6ce8\uff09
\n – \u4e3b\u653b\u9886\u57df\uff08\u5982\uff1a\u5546\u4e1a\u5e7f\u544a\/\u5f71\u89c6\u8ddf\u62cd\uff09
\n – \u4ee3\u8868\u6848\u4f8b\uff08\u5e26\u6570\u636e\uff1a\u670d\u52a1\u5ba2\u6237\u6570\/\u4f5c\u54c1\u6570\u91cf\uff09
\n– \u540e\u671f\u56e2\u961f\uff1a
\n – \u8bbe\u5907\u6e05\u5355\uff08\u5217\u51fa\u4e3b\u529b\u673a\u578b\uff09
\n – \u8f6f\u4ef6\u8457\u4f5c\u6743\uff08\u5982\uff1a\u81ea\u4e3b\u5f00\u53d1\u7684\u4fee\u56fe\u7cfb\u7edf\uff09<\/p>\n
3.3 \u670d\u52a1\u4f53\u7cfb\u5448\u73b0
\n\u91c7\u7528\u5bf9\u6bd4\u8868\u683c\u5f62\u5f0f\u5c55\u793a\uff1a
\n| \u670d\u52a1\u7c7b\u578b | \u9002\u7528\u573a\u666f | \u6807\u51c6\u5957\u9910 | \u52a0\u4ef7\u9879\u76ee | \u5ef6\u8fdf\u8d54\u4ed8 |
\n|———-|———-|———-|———-|———-|
\n| \u5546\u4e1a\u6444\u5f71 | \u5e7f\u544a\u62cd\u6444 | 8999\u5143\u8d77 | \u706f\u5149\u7ec4\u79df\u7528+ | 24\u5c0f\u65f6\u8d54\u4ed8 |
\n| \u5a5a\u793c\u8ddf\u62cd | \u4eea\u5f0f\u8bb0\u5f55 | 12800\u5143 | \u5168\u5929\u8ddf\u62cd+ | 48\u5c0f\u65f6\u8d54\u4ed8 |<\/p>\n
\u56db\u3001\u4fe1\u4efb\u80cc\u4e66\u7cfb\u7edf\u5efa\u8bbe
\n4.1 \u6743\u5a01\u8ba4\u8bc1\u5c55\u793a
\n\u5efa\u8bae\u8bbe\u7f6e\u72ec\u7acb\u6a21\u5757\uff1a
\n– \u884c\u4e1a\u8d44\u8d28\uff08\u4e2d\u56fd\u6444\u5f71\u5bb6\u534f\u4f1a\u8ba4\u8bc1\u7f16\u53f7\uff09
\n– \u8bbe\u5907\u8ba4\u8bc1\uff08\u7d22\u5c3c\u5b98\u65b9\u5408\u4f5c\u5355\u4f4d\uff09
\n– \u5b89\u5168\u8ba4\u8bc1\uff08ISO27001\u4fe1\u606f\u5b89\u5168\u7ba1\u7406\uff09
\n– \u8d28\u4fdd\u627f\u8bfa\uff08\u4f5c\u54c1\u7ec8\u8eab\u7ea0\u9519\u670d\u52a1\uff09<\/p>\n
4.2 \u5ba2\u6237\u89c1\u8bc1\u4f53\u7cfb
\n\u4f18\u5316\u65b9\u6848\uff1a
\n– \u661f\u7ea7\u8bc4\u5206\u7cfb\u7edf\uff085\u661f\u5236\uff0c\u663e\u793a\u5177\u4f53\u8bc4\u5206\u7ef4\u5ea6\uff09
\n– \u6848\u4f8b\u5206\u7c7b\u5c55\u793a\uff08\u5a5a\u793c\/\u4ea7\u54c1\/\u4f01\u4e1a\u540410\u4e2a\uff09
\n– \u8bc4\u4ef7\u65f6\u95f4\u6233\uff08\u6807\u6ce8\u5177\u4f53\u62cd\u6444\u65e5\u671f\uff09
\n– \u4e92\u52a8\u95ee\u7b54\uff08\u7cbe\u900920\u4e2a\u5e38\u89c1\u95ee\u9898\uff09<\/p>\n
4.3 \u6570\u636e\u53ef\u89c6\u5316\u5448\u73b0
\n\u5efa\u8bae\u914d\u7f6e\uff1a
\n– \u670d\u52a1\u8986\u76d6\u5730\u56fe\uff08\u6807\u6ce8\u670d\u52a1\u57ce\u5e02\uff09
\n– \u8bbe\u5907\u66f4\u65b0\u65e5\u5fd7\uff08\u5b63\u5ea6\u66f4\u65b0\u8bb0\u5f55\uff09
\n– \u4f5c\u54c1\u6570\u91cf\u7edf\u8ba1\uff08\u7d2f\u8ba1\u62cd\u6444\u4f5c\u54c110\u4e07+\uff09
\n– \u5ba2\u6237\u5730\u57df\u5206\u5e03\uff08\u70ed\u529b\u56fe\u5c55\u793a\uff09<\/p>\n
\u4e94\u3001\u79fb\u52a8\u7aef\u4f18\u5316\u4e13\u9879
\n5.1 \u54cd\u5e94\u5f0f\u5e03\u5c40\u8981\u70b9
\n– \u6838\u5fc3\u4fe1\u606f\u5c55\u793a\u533a\u5bbd\u5ea6\u2264768px
\n– \u8c03\u4ef7\u6309\u94ae\u70b9\u51fb\u533a\u57df\u226550x50px
\n– \u6eda\u52a8\u52a0\u8f7d\u901f\u5ea6\u22641.5\u79d2
\n– \u6587\u5b57\u5927\u5c0f\u9002\u914d\u226518px<\/p>\n
5.2 \u79fb\u52a8\u7aef\u5173\u952e\u8bcd\u4f18\u5316
\n\u91cd\u70b9\u5e03\u5c40\uff1a
\n– \u77ed\u5c3e\u8bcd\uff1a”\u6444\u5f71\u5de5\u4f5c\u5ba4\u7535\u8bdd”
\n– \u5730\u57df\u8bcd\uff1a”\u5317\u4eac\u6444\u5f71\u516c\u53f8”
\n– \u670d\u52a1\u8bcd\uff1a”\u5a5a\u793c\u8ddf\u62cd\u62a5\u4ef7”
\n– \u7d27\u6025\u8bcd\uff1a”24\u5c0f\u65f6\u6444\u5f71\u670d\u52a1”<\/p>\n
5.3 \u79fb\u52a8\u7aef\u4ea4\u4e92\u8bbe\u8ba1
\n\u5efa\u8bae\u914d\u7f6e\uff1a
\n– \u4e00\u952e\u62e8\u53f7\u6309\u94ae\uff08\u5c55\u793a3\u4e2a\u4ee5\u4e0a\u8054\u7cfb\u7535\u8bdd\uff09
\n– \u5b9e\u65f6\u5728\u7ebf\u5ba2\u670d\uff08\u652f\u6301\u6587\u5b57\/\u8bed\u97f3\uff09
\n– \u5730\u56fe\u5bfc\u822a\uff08\u6807\u6ce84\u4e2a\u4ee5\u4e0a\u529e\u516c\u5730\u70b9\uff09
\n– \u4f18\u60e0\u7801\u8f93\u5165\u6846\uff08\u5c55\u793a\u4e13\u5c5e\u4f18\u60e0\uff09<\/p>\n
\u516d\u3001\u6570\u636e\u5206\u6790\u4e0e\u8fed\u4ee3
\n6.1 \u6838\u5fc3\u76d1\u6d4b\u6307\u6807
\n– \u8df3\u51fa\u7387\uff08\u76ee\u6807\u503c\u226435%\uff09
\n– \u6eda\u52a8\u6df1\u5ea6\uff08\u76ee\u6807\u503c\u22652000px\uff09
\n– \u54a8\u8be2\u8f6c\u5316\uff08\u76ee\u6807\u503c\u22658%\uff09
\n– \u9875\u9762\u505c\u7559\uff08\u76ee\u6807\u503c\u226590\u79d2\uff09<\/p>\n
6.2 \u8fed\u4ee3\u4f18\u5316\u5468\u671f
\n\u5efa\u8bae\u6267\u884c\uff1a
\n– \u5468\u5ea6\u66f4\u65b0\uff1a\u6848\u4f8b\u5e93\u8865\u5145
\n– \u6708\u5ea6\u5173\u952e\u8bcd\u8c03\u6574
\n– \u5b63\u5ea6\u91cd\u6784\uff1a\u4fe1\u4efb\u4f53\u7cfb\u5347\u7ea7
\n– \u5e74\u5ea6\u7115\u65b0\uff1a\u54c1\u724c\u6545\u4e8b\u91cd\u5199<\/p>\n
6.3 A\/B\u6d4b\u8bd5\u65b9\u6848
\n\u914d\u7f6e\u4e24\u4e2a\u6d4b\u8bd5\u7248\u672c\uff1a
\nA\u7248\uff08\u63a7\u5236\u7ec4\uff09\uff1a
\n– \u4f20\u7edf\u4ecb\u7ecd\u5f0f\u6587\u6848
\n– \u6807\u51c6\u670d\u52a1\u6d41\u7a0b<\/p>\n
B\u7248\uff08\u5b9e\u9a8c\u7ec4\uff09\uff1a
\n– \u6311\u6218\u5f0f\u6807\u9898\uff08”3\u5206\u949f\u4e86\u89e3\u60a8\u7684\u4e13\u5c5e\u6444\u5f71\u65b9\u6848”\uff09
\n– \u89e3\u51b3\u65b9\u6848\u5bfc\u5411\u7ed3\u6784<\/p>\n
\u6839\u636eGoogle Optimize\u6570\u636e\uff0cB\u7248\u9875\u9762\u8f6c\u5316\u7387\u63d0\u534723%\uff0c\u8df3\u51fa\u7387\u964d\u4f4e18%\uff0c\u5efa\u8bae\u5168\u7ad9\u63a8\u5e7f\u3002<\/p>\n
\u4e03\u3001\u5e38\u89c1\u95ee\u9898\u89e3\u51b3\u65b9\u6848
\nQ1\uff1a\u5982\u4f55\u5904\u7406\u5ba2\u6237\u9690\u79c1\u5c55\u793a\u95ee\u9898\uff1f
\nA\uff1a\u91c7\u7528\u6a21\u7cca\u5316\u5904\u7406\uff08\u5982\uff1a\u5ba2\u6237LOGO+\u884c\u4e1a\u6807\u7b7e\uff09\uff0c\u91cd\u8981\u6848\u4f8b\u9700\u83b7\u5f97\u4e66\u9762\u6388\u6743\u3002<\/p>\n
Q2\uff1a\u5982\u4f55\u5e73\u8861\u4e13\u4e1a\u6027\u4e0e\u53ef\u8bfb\u6027\uff1f
\nA\uff1a\u91c7\u7528”\u4e13\u4e1a\u672f\u8bed+\u901a\u4fd7\u89e3\u91ca”\u53cc\u680f\u5c55\u793a\uff0c\u6280\u672f\u53c2\u6570\u8f6c\u5316\u4e3a\u670d\u52a1\u4f18\u52bf\uff08\u5982\uff1a8K\u8bbe\u5907=\u7ec6\u8282\u4fdd\u7559\u7387\u63d0\u534740%\uff09<\/p>\n
Q3\uff1a\u5982\u4f55\u5e94\u5bf9\u7ade\u4e89\u5bf9\u624b\u6284\u88ad\uff1f
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\uff1a
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\n– \u81ea\u7136\u641c\u7d22\u6d41\u91cf\u589e\u957f215%
\n– \u54a8\u8be2\u8f6c\u5316\u7387\u4ece4.7%\u63d0\u5347\u81f311.3%
\n– \u8df3\u51fa\u7387\u964d\u4f4e\u81f328%
\n– \u5ba2\u6237\u5e73\u5747\u505c\u7559\u65f6\u957f\u8fbe\u52302\u520617\u79d2<\/p>\n
\u5efa\u8bae\u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\u5168\u9762\u8bca\u65ad\uff0c\u91cd\u70b9\u5173\u6ce8\uff1a
\n1. \u5173\u952e\u8bcd\u641c\u7d22\u91cf\u53d8\u5316
\n2. \u7ade\u54c1\u9875\u9762\u52a8\u6001
\n3. \u5ba2\u6237\u884c\u4e3a\u8def\u5f84\u53d8\u5316
\n4. \u6280\u672f\u5b9e\u73b0\u53ef\u884c\u6027<\/p>\n
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