\u3010\u884c\u4e1a\u80cc\u666f\u4e0e\u5e02\u573a\u73b0\u72b6\u3011
\n\u4e0a\u6d77\u4f5c\u4e3a\u5168\u7403\u7b2c\u56db\u5927\u5e7f\u544a\u5e02\u573a\u7684\u5730\u4f4d\u6301\u7eed\u63d0\u5347\uff0c\u4e0a\u6d77\u8425\u9500\u516c\u53f8\u5e02\u573a\u89c4\u6a21\u5df2\u7a81\u7834380\u4ebf\u5143\uff08\u6570\u636e\u6765\u6e90\uff1a\u4e0a\u6d77\u5e7f\u544a\u534f\u4f1a\u5e74\u5ea6\u62a5\u544a\uff09\u3002\u5728”\u65b0\u6d88\u8d39”\u4e0e”\u6570\u5b57\u5316\u8f6c\u578b”\u53cc\u91cd\u9a71\u52a8\u4e0b\uff0c\u4f20\u7edf4A\u516c\u53f8\u52a0\u901f\u5411\u5168\u6848\u670d\u52a1\u5546\u8f6c\u578b\uff0c\u65b0\u5174\u6570\u5b57\u8425\u9500\u4f01\u4e1a\u5e74\u589e\u957f\u7387\u8fbe27.6%\uff08\u827e\u745e\u54a8\u8be2\u6570\u636e\uff09\u3002\u672c\u6587\u5c06\u7cfb\u7edf\u4e0a\u6d77\u8425\u9500\u516c\u53f8\u7684\u5206\u7c7b\u7279\u5f81\u3001\u9009\u62e9\u6807\u51c6\u53ca\u6700\u65b0\u63a8\u8350\u540d\u5355\uff0c\u4e3a\u4e2d\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u7cbe\u51c6\u51b3\u7b56\u4f9d\u636e\u3002<\/p>\n
\u3010\u4e0a\u6d77\u8425\u9500\u516c\u53f8\u7684\u56db\u5927\u6838\u5fc3\u7c7b\u578b\u3011
\n1. \u4f20\u7edf4A\u7efc\u5408\u578b\u516c\u53f8
\n\u2022 \u7279\u70b9\uff1a\u62e5\u6709\u6210\u719f\u7684\u670d\u52a1\u4f53\u7cfb\uff0c\u64c5\u957f\u54c1\u724c\u5168\u6848\u7b56\u5212\u4e0e\u5a92\u4f53\u8d44\u6e90\u6574\u5408
\n\u2022 \u4ee3\u8868\u4f01\u4e1a\uff1a
\n – \u4e0a\u6d77\u5965\u7f8e\uff08Ogilvy\uff09: \u670d\u52a1\u5ba2\u6237\u5305\u62ec\u5b9d\u6d01\u3001\u7279\u65af\u62c9\u4e2d\u56fd
\n – \u9ea6\u80af\u5149\u660e\uff08McCann\uff09\uff1a\u4e3b\u5bfc\u8fc7\u767e\u4e8b\u53ef\u4e50\u5e74\u5ea6Campaign
\n – \u73af\u7403\u5e7f\u544a\uff08GroupM\uff09\uff1a\u5a92\u4f53\u91c7\u8d2d\u89c4\u6a21\u8fde\u7eed\u4e09\u5e74\u5c45\u6caa\u4e0a\u9996\u4f4d<\/p>\n
2. \u6570\u5b57\u8425\u9500\u79d1\u6280\u516c\u53f8
\n\u2022 \u6280\u672f\u4f18\u52bf\uff1aAI\u5927\u6570\u636e\u5206\u6790\u3001\u7a0b\u5e8f\u5316\u5e7f\u544a\u6295\u653e\u3001\u79c1\u57df\u6d41\u91cf\u8fd0\u8425
\n\u2022 \u5178\u578b\u6848\u4f8b\uff1a
\n – \u62d3\u666e\u96c6\u56e2\uff08TopDigital\uff09\uff1a\u4e3a\u62fc\u591a\u591a\u6253\u9020”\u8d85\u7ea7\u54c1\u724c\u65e5”\u6570\u636e\u4e2d\u53f0
\n – \u91cf\u5b50\u6570\u667a\uff1a\u5f00\u53d1\u667a\u80fd\u6295\u653e\u7cfb\u7edf\u4f7f\u5ba2\u6237ROI\u63d0\u534740%<\/p>\n
3. \u793e\u4ea4\u5a92\u4f53\u4e13\u9879\u673a\u6784
\n\u2022 \u7206\u6b3e\u6253\u9020\u80fd\u529b\uff1a\u6296\u97f3\/\u5c0f\u7ea2\u4e66\/\u89c6\u9891\u53f7\u5168\u5e73\u53f0\u8fd0\u8425
\n\u2022 \u7a81\u51fa\u6210\u679c\uff1a
\n – \u4ea4\u4e2a\u670b\u53cb\u76f4\u64ad\u95f4\uff1aGMV\u7a81\u783460\u4ebf\u5143
\n – \u54d4\u54e9\u54d4\u54e9\u5185\u5bb9\u8425\u9500\u90e8\uff1a\u5b9e\u73b0\u5ba2\u6237\u58f0\u91cf300%\u589e\u957f<\/p>\n
4. \u672c\u5730\u5316\u670d\u52a1\u578b\u516c\u53f8
\n\u2022 \u4f18\u52bf\u9886\u57df\uff1a\u533a\u57df\u5e02\u573a\u6d1e\u5bdf\u3001\u65b9\u8a00\u5185\u5bb9\u521b\u4f5c\u3001\u793e\u533a\u8425\u9500
\n\u2022 \u6210\u529f\u6848\u4f8b\uff1a
\n – \u8001\u5b57\u53f7\u7115\u65b0\uff1a\u4e3a\u6c88\u5927\u6210\u8bbe\u8ba1\u975e\u9057\u4e3b\u9898\u77ed\u89c6\u9891\uff0c\u6296\u97f3\u64ad\u653e\u91cf\u78342\u4ebf
\n – \u672c\u5730\u9910\u996e\uff1a\u4e3a\u5357\u7fd4\u5c0f\u7b3c\u7b56\u5212”\u65b9\u8a00\u6311\u6218\u8d5b”\uff0c\u95e8\u5e97\u5ba2\u6d41\u91cf\u63d0\u534765%<\/p>\n
\u3010\u79d1\u5b66\u9009\u62e9\u65b9\u6cd5\u8bba\uff085C\u8bc4\u4f30\u6a21\u578b\uff09\u3011
\n1. Capacity\uff08\u670d\u52a1\u80fd\u529b\uff09
\n \u2022 \u68c0\u67e5\u70b9\uff1a\u662f\u5426\u6709\u884c\u4e1a\u767d\u76ae\u4e66\/\u6848\u4f8b\u5e93\/\u6210\u529f\u6848\u4f8b
\n \u2022 \u6570\u636e\u6307\u6807\uff1a\u5ba2\u6237\u7eed\u7ea6\u7387\uff08\u4f18\u8d28\u4f01\u4e1a\uff1e85%\uff09<\/p>\n
2. Cost\uff08\u6210\u672c\u7ed3\u6784\uff09
\n \u2022 \u6ce8\u610f\u70b9\uff1a\u907f\u514d”\u4f4e\u4ef7\u9677\u9631”\uff0c\u5bf9\u6bd4\u670d\u52a1\u6a21\u5757\u62a5\u4ef7
\n \u2022 \u5efa\u8bae\u65b9\u6848\uff1a\u57fa\u7840\u670d\u52a1\u5305\uff086-8\u4e07\/\u6708\uff09+\u6548\u679c\u5bf9\u8d4c\u6761\u6b3e<\/p>\n
3. Creativity\uff08\u521b\u610f\u80fd\u529b\uff09
\n \u2022 \u6d4b\u8bd5\u65b9\u5f0f\uff1a\u8981\u6c42\u63d0\u4ea43\u4e2a\u884c\u4e1a\u7ade\u54c1\u521b\u610f\u65b9\u6848
\n \u2022 \u8bc4\u4f30\u7ef4\u5ea6\uff1a\u5dee\u5f02\u5316\u7b56\u7565\/\u6267\u884c\u53ef\u884c\u6027\/\u4f20\u64ad\u6f5c\u529b<\/p>\n
4. Compliance\uff08\u5408\u89c4\u4fdd\u969c\uff09
\n \u2022 \u5fc5\u5907\u8d44\u8d28\uff1a\u5e7f\u544a\u7ecf\u8425\u8bb8\u53ef\u8bc1\uff08\u6caa\u5e7f\u767b\u5b57\u53f7\uff09
\n \u2022 \u98ce\u9669\u63a7\u5236\uff1a\u662f\u5426\u5efa\u7acb\u6570\u636e\u5b89\u5168\u9632\u62a4\u4f53\u7cfb\uff08GDPR\u6807\u51c6\uff09<\/p>\n
5. Chemistry\uff08\u56e2\u961f\u9002\u914d\uff09
\n \u2022 \u5173\u952e\u95ee\u9898\uff1a\u6838\u5fc3\u6210\u5458\u4ece\u4e1a\u5e74\u9650\/\u5ba2\u6237\u670d\u52a1\u5468\u671f\/\u6c9f\u901a\u673a\u5236
\n \u2022 \u4f18\u8d28\u7279\u5f81\uff1a\u63d0\u4f9b\u5b63\u5ea6\u7b56\u7565\u590d\u76d8+\u6708\u5ea6\u6570\u636e\u770b\u677f<\/p>\n
\u3010\u4e0a\u6d77\u8425\u9500\u516c\u53f8TOP20\u699c\u5355\u3011\uff08\u6309\u670d\u52a1\u9886\u57df\u5206\u7c7b\uff09<\/p>\n
\u4e00\u3001\u54c1\u724c\u6218\u7565\u4e0e\u6574\u5408\u4f20\u64ad
\n1. \u4e0a\u6d77\u84dd\u8272\u5149\u6807\uff08BlueFocus\uff09
\n – \u6838\u5fc3\u4f18\u52bf\uff1a\u653f\u5e9c\u516c\u5173\/\u5371\u673a\u5904\u7406\u4e13\u5bb6
\n – \u5ba2\u6237\u6848\u4f8b\uff1a\u534f\u52a9\u67d0\u8f66\u4f01\u5b8c\u6210\u4ea7\u54c1\u53ec\u56de\u8206\u60c5\u4fee\u590d<\/p>\n
2. \u8054\u5408\u5229\u534e\u96c6\u56e2\uff08Unilever\uff09
\n – \u7279\u8272\u670d\u52a1\uff1a\u53ef\u6301\u7eed\u53d1\u5c55\u54c1\u724c\u5efa\u8bbe
\n – \u6210\u679c\uff1a\u52a9\u529b\u5ba2\u6237ESG\u62a5\u544a\u9605\u8bfb\u91cf\u63d0\u5347200%<\/p>\n
\u4e8c\u3001\u6570\u5b57\u8425\u9500\u6280\u672f
\n1. \u6d59\u5927\u7f51\u65b0\uff08ZJUNXIN\uff09
\n – \u6280\u672f\u4eae\u70b9\uff1a\u81ea\u7814CDP\u5ba2\u6237\u6570\u636e\u5e73\u53f0
\n – \u5ba2\u6237\uff1a\u67d0\u7f8e\u5986\u54c1\u724c\u5b9e\u73b0\u7528\u6237LTV\u63d0\u5347150%<\/p>\n
2. \u77e5\u9f0e\u79d1\u6280\uff08Zhidong\uff09
\n – \u6838\u5fc3\u80fd\u529b\uff1aAI\u521b\u610f\u751f\u6210\u7cfb\u7edf
\n – \u6210\u679c\uff1a\u67d0\u98df\u54c1\u5ba2\u6237\u77ed\u89c6\u9891\u5236\u4f5c\u6210\u672c\u964d\u4f4e70%<\/p>\n
\u4e09\u3001\u793e\u4ea4\u5a92\u4f53\u8fd0\u8425
\n1. \u817e\u8baf\u5e7f\u544a\uff08TencentAD\uff09
\n – \u4f18\u52bf\u9886\u57df\uff1a\u5fae\u4fe1\u751f\u6001\u5168\u94fe\u8def\u8fd0\u8425
\n – \u6848\u4f8b\uff1a\u67d0\u6559\u80b2\u673a\u6784\u79c1\u57df\u8f6c\u5316\u7387\u7a81\u783435%<\/p>\n
2. \u5feb\u624b\u7535\u5546\uff08Kuaishou\uff09
\n – \u7279\u8272\u670d\u52a1\uff1a\u76f4\u64ad\u7535\u5546\u4ee3\u8fd0\u8425
\n – \u6570\u636e\uff1a\u5355\u5ba2\u6237GMV\u5747\u503c\u8fbe2800\u4e07\u5143<\/p>\n
\u56db\u3001\u672c\u5730\u5316\u8425\u9500
\n1. \u4e0a\u6d77\u6570\u5546\uff08ShanghaiData\uff09
\n – \u4e13\u957f\uff1a\u5546\u5708\u6d88\u8d39\u6570\u636e\u5206\u6790
\n – \u6210\u679c\uff1a\u4e3a\u67d0\u5546\u5708\u7b56\u5212\u8282\u65e5\u6d3b\u52a8\u5b9e\u73b0\u5ba2\u6d41\u91cf300%\u589e\u957f<\/p>\n
2. \u672c\u5730\u5ba2\uff08Bendike\uff09
\n – \u6838\u5fc3\u80fd\u529b\uff1a\u793e\u533a\u56e2\u8d2d\u5730\u63a8\u670d\u52a1
\n – \u6848\u4f8b\uff1a\u67d0\u751f\u9c9c\u54c1\u724c3\u4e2a\u6708\u8986\u76d6200\u4e2a\u793e\u533a<\/p>\n
\u3010\u884c\u4e1a\u8d8b\u52bf\u4e0e\u907f\u5751\u6307\u5357\u3011
\n1. \u4e09\u5927\u8d8b\u52bf\uff1a
\n – \u5143\u5b87\u5b99\u8425\u9500\uff1a\u865a\u62df\u53d1\u5e03\u4f1a\u3001\u6570\u5b57\u4eba\u4ee3\u8a00
\n – AIGC\u5e94\u7528\uff1aChatGPT+\u8425\u9500\u7684\u878d\u5408\u521b\u65b0
\n – \u8d1f\u9762\u8206\u60c5\u6cbb\u7406\uff1aAI\u60c5\u7eea\u76d1\u6d4b\u7cfb\u7edf\u666e\u53ca<\/p>\n
2. \u8b66\u60d5\u4e94\u5927\u98ce\u9669\uff1a
\n \u2022 \u865a\u5047\u6570\u636e\u627f\u8bfa\uff08\u8981\u6c42\u63d0\u4f9b\u7b2c\u4e09\u65b9\u76d1\u6d4b\u62a5\u544a\uff09
\n \u2022 \u5408\u540c\u9677\u9631\uff08\u91cd\u70b9\u5173\u6ce8\u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e\u6761\u6b3e\uff09
\n \u2022 \u670d\u52a1\u7f29\u6c34\uff08\u660e\u786e\u670d\u52a1\u54cd\u5e94\u65f6\u6548\u6807\u51c6\uff09
\n \u2022 \u8d44\u91d1\u5b89\u5168\uff08\u5efa\u8bae\u91c7\u7528\u7b2c\u4e09\u65b9\u62c5\u4fdd\u652f\u4ed8\uff09
\n \u2022 \u4eba\u624d\u6d41\u52a8\uff08\u8981\u6c42\u7b7e\u7f72\u7ade\u4e1a\u9650\u5236\u534f\u8bae\uff09<\/p>\n
3. \u4e2d\u5c0f\u4f01\u4e1a\u51b3\u7b56\u5efa\u8bae\uff1a
\n \u2022 \u4f18\u5148\u9009\u62e9\u533a\u57df\u670d\u52a1\u4e13\u5bb6\uff08\u672c\u5730\u5316\u6267\u884c\u6548\u7387\u63d0\u534740%\uff09
\n \u2022 \u5efa\u7acb\u5b63\u5ea6\u670d\u52a1\u8bc4\u4f30\u673a\u5236\uff08\u8bbe\u7f6eKPI\u5bf9\u8d4c\u6761\u6b3e\uff09
\n \u2022 \u5173\u6ce8\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff0885%\u5ba2\u6237\u503e\u5411\u9009\u62e9ESG\u8fbe\u6807\u4f01\u4e1a\uff09<\/p>\n
\u3010\u5b9e\u6218\u6848\u4f8b\u3011
\n\u67d0\u65b0\u6d88\u8d39\u54c1\u724c\u5e74\u5ea6\u8425\u9500\u65b9\u6848\uff08\uff09
\n1. \u76ee\u6807\uff1a\u57286\u4e2a\u6708\u5185\u5b9e\u73b0\u4e0a\u6d77\u5e02\u573a\u5360\u6709\u7387\u4ece5%\u63d0\u5347\u81f315%
\n2. \u9009\u62e9\u6807\u51c6\uff1a\u672c\u5730\u5316\u670d\u52a1+\u6570\u636e\u6280\u672f\u80fd\u529b
\n3. \u5408\u4f5c\u516c\u53f8\uff1a\u84dd\u8272\u5149\u6807\uff08\u54c1\u724c\u6218\u7565\uff09+\u6570\u5546\u79d1\u6280\uff08\u533a\u57df\u6267\u884c\uff09
\n4. \u5b9e\u65bd\u8def\u5f84\uff1a
\n – \u7b2c1-2\u6708\uff1a\u5b8c\u6210\u7ade\u54c1\u753b\u50cf\u4e0e\u6d88\u8d39\u8005\u65c5\u7a0b mapping
\n – \u7b2c3\u6708\uff1a\u542f\u52a8”\u793e\u533a\u4f53\u9a8c\u5b98”\u8ba1\u5212\uff08\u89e6\u8fbe200\u4e2a\u5c0f\u533a\uff09
\n – \u7b2c4-5\u6708\uff1a\u901a\u8fc7KOL\u77e9\u9635\u5b9e\u73b0\u793e\u4ea4\u58f0\u91cf3.2\u4ebf\u66dd\u5149
\n – \u7b2c6\u6708\uff1a\u8054\u5408\u7f8e\u56e2\u5f00\u5c55\u7ebf\u4e0b\u95ea\u8d2d\u6d3b\u52a8\uff08\u5355\u65e5\u9500\u552e\u989d\u7834800\u4e07\uff09<\/p>\n
5. \u6210\u672c\u63a7\u5236\uff1a
\n \u2022 \u603b\u9884\u7b97\uff1a180\u4e07\u5143\uff08\u6280\u672f\u516c\u53f8\u5360\u6bd435%\uff09
\n \u2022 ROI\u8fbe\u6210\uff1a\u5b9e\u9645\u6295\u5165\u4ea7\u51fa\u6bd41:4.7<\/p>\n
\n\u5728\u4e0a\u6d77\u8fd9\u5ea7\u65e5\u5747\u4ea7\u751f2.3\u4ebf\u6761\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u7684\u8d85\u7ea7\u5e02\u573a\u4e2d\uff0c\u9009\u62e9\u5408\u9002\u7684\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u9700\u8981\u7cfb\u7edf\u5316\u8bc4\u4f30\u3002\u5efa\u8bae\u4f01\u4e1a\u5efa\u7acb”3\u00d73″\u51b3\u7b56\u6a21\u578b\uff1a\u6a2a\u5411\u5bf9\u6bd43\u7c7b\u673a\u6784\uff08\u4f20\u7edf\/\u6570\u5b57\/\u672c\u5730\u5316\uff09\uff0c\u7eb5\u5411\u8bc4\u4f303\u5927\u7ef4\u5ea6\uff08\u521b\u610f\u529b\/\u6280\u672f\u529b\/\u670d\u52a1\u529b\uff09\uff0c\u6700\u7ec8\u901a\u8fc7\u5c0f\u89c4\u6a21\u8bd5\u70b9\u9a8c\u8bc1\u5408\u4f5c\u6548\u679c\u3002AI\u8425\u9500\u6295\u5165\u5360\u6bd4\u7a81\u783440%\uff08IDC\u9884\u6d4b\uff09\uff0c\u638c\u63e1\u6570\u636e\u8d44\u4ea7\u4e0e\u7b97\u6cd5\u80fd\u529b\u7684\u670d\u52a1\u5546\u5c06\u6210\u4e3a\u65b0\u7ade\u4e89\u7126\u70b9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u3010\u884c\u4e1a\u80cc\u666f\u4e0e\u5e02\u573a\u73b0\u72b6\u3011 \u4e0a\u6d77\u4f5c\u4e3a\u5168\u7403\u7b2c\u56db\u5927\u5e7f\u544a\u5e02\u573a\u7684\u5730\u4f4d\u6301\u7eed\u63d0\u5347\uff0c\u4e0a\u6d77\u8425\u9500\u516c\u53f8\u5e02\u573a\u89c4\u6a21\u5df2\u7a81\u7834380\u4ebf\u5143\uff08\u6570\u636e\u6765\u6e90\uff1a\u4e0a\u6d77\u5e7f\u544a\u534f\u4f1a\u5e74\u5ea6\u62a5\u544a\uff09\u3002\u5728”\u65b0\u6d88\u8d39 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[4000,2334,70,104,773],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-22","tag-4000","tag-2334","tag-70","tag-104","tag-773"],"_links":{"self":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":0,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/posts\/1736\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/media?parent=1736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/categories?post=1736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.topklus.com\/seo\/wp-json\/wp\/v2\/tags?post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}