\u4e00\u3001\u767e\u5ea6SEO\u4f18\u5316\u57fa\u7840\u8ba4\u77e5
\n1.1 \u7b97\u6cd5\u6838\u5fc3\u903b\u8f91\u6f14\u53d8
\n\u767e\u5ea6SEO\u4f18\u5316\u5df2\u4ece\u65e9\u671f\u7684\u5173\u952e\u8bcd\u5806\u780c\u53d1\u5c55\u4e3a\u73b0\u5728\u7684”\u7528\u6237\u4f53\u9a8c\u4f18\u5148”\u65f6\u4ee3\u3002\u6838\u5fc3\u7b97\u6cd5\u5305\u542b\uff1a
\n– \u79fb\u52a8\u7aef\u6743\u91cd\u5360\u6bd4\u63d0\u5347\u81f370%\uff08\u767e\u5ea6\u767d\u76ae\u4e66\uff09
\n– E-E-A-T\u539f\u5219\uff08\u4e13\u5bb6\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\u3001\u4e13\u4e1a\u6027\uff09
\n– \u4eba\u5de5\u5ba1\u6838\u8986\u76d6\u7387\u8fbe35%\uff08\u6765\u6e90\uff1a\u7ad9\u957f\u4e4b\u5bb6\uff09<\/p>\n
1.2 \u5178\u578b\u4f18\u5316\u8bef\u533a\u8b66\u793a
\n– \u76f2\u76ee\u8ffd\u6c42TDK\u4f18\u5316\u5bfc\u81f4\u8df3\u51fa\u7387\u98d9\u5347\uff08\u6848\u4f8b\uff1a\u67d0\u7535\u5546\u7ad9\u56e0\u6807\u9898\u91cd\u590d\u5bfc\u81f4\u6392\u540d\u4e0b\u964d40%\uff09
\n– \u5173\u952e\u8bcd\u5bc6\u5ea6\u8d85\u8fc72%\u89e6\u53d1\u5185\u5bb9\u98ce\u9669\uff08\u767e\u5ea6\u5b89\u5168\u4e2d\u5fc3\u6570\u636e\uff09
\n– \u672a\u9002\u914d\u79fb\u52a8\u7aef\u5bfc\u81f4\u964d\u6743\uff08Q4\u79fb\u52a8\u7aef\u6d41\u91cf\u5360\u6bd482%\uff09<\/p>\n
\u4e8c\u3001\u7f51\u7ad9\u67b6\u6784\u4f18\u5316\u6280\u672f
\n2.1 URL\u89c4\u8303\u5316\u8bbe\u8ba1
\n– \u91c7\u7528\u8bed\u4e49\u5316\u8def\u5f84\uff1a\/product\/\u667a\u80fd\u786c\u4ef6\/\u626b\u5730\u673a\u5668\u4eba-\u5c0f\u7c73M1
\n– \u8def\u5f84\u5c42\u7ea7\u22643\u7ea7\uff08\u6d4b\u8bd5\u6570\u636e\uff1a\u8d85\u8fc73\u7ea7\u8df3\u51fa\u7387\u589e\u52a028%\uff09
\n– \u6bcf\u9875\u9762\u5efa\u7acb5-8\u4e2a\u5185\u94fe\u951a\u6587\u672c\uff08\u767e\u5ea6\u7d22\u5f15\u5efa\u8bae\u503c\uff09<\/p>\n
2.2 \u5bfc\u822a\u7ed3\u6784\u4f18\u5316\u65b9\u6848
\n– \u4e3b\u83dc\u5355\u22647\u4e2a\uff08\u767e\u5ea6\u63a8\u8350\u503c\uff09
\n-\u9762\u5305\u5c51\u5bfc\u822a\u5305\u542b\u22653\u7ea7\uff08\u7528\u6237\u4f53\u9a8c\u63d0\u534741%\uff09
\n– \u641c\u7d22\u6846\u65e5\u5747\u4f7f\u7528\u73878.2%\uff08\u963f\u91cc\u4e91\u6570\u636e\uff09<\/p>\n
2.3 \u7f51\u7ad9\u52a0\u8f7d\u6027\u80fd\u4f18\u5316
\n– FCP\uff08\u9996\u6b21\u5185\u5bb9\u6e32\u67d3\uff09\u22642.0\u79d2\uff08Google\u6807\u51c6\uff09
\n– LCP\uff08\u6700\u5927\u5185\u5bb9\u6e32\u67d3\uff09\u22643.0\u79d2
\n– \u5173\u952e\u8d44\u6e90\u52a0\u8f7d\u5b8c\u6210\u7387100%\uff08\u767e\u5ea6PageSpeed\u5de5\u5177\u6807\u51c6\uff09<\/p>\n
\u4e09\u3001\u5185\u5bb9\u4f18\u5316\u6df1\u5ea6\u6307\u5357
\n3.1 \u5173\u952e\u8bcd\u77e9\u9635\u642d\u5efa
\n– \u4e3b\u5173\u952e\u8bcd\uff081-3\u4e2a\uff09\uff1a\u6708\u5747\u641c\u7d22\u91cf1000-10\u4e07
\n– \u957f\u5c3e\u8bcd\uff085-8\u4e2a\uff09\uff1a\u7ade\u4e89\u5ea6\u226430
\n– \u7206\u53d1\u8bcd\uff083-5\u4e2a\uff09\uff1a\u767e\u5ea6\u6307\u6570\u5468\u589e\u5e45\uff1e50%<\/p>\n
3.2 \u5185\u5bb9\u8d28\u91cf\u63d0\u5347\u65b9\u6848
\n– \u4f18\u8d28\u5185\u5bb9\u6807\u51c6\uff1a
\n – \u6bcf\u7bc7\u22651500\u5b57\uff08\u767e\u5ea6\u63a8\u8350\u503c\uff09
\n – \u4fe1\u606f\u51c6\u786e\u5ea6\u9a8c\u8bc1\u7387100%
\n – \u591a\u5a92\u4f53\u5143\u7d20\u5360\u6bd4\u226530%
\n– \u77e5\u8bc6\u56fe\u8c31\u6784\u5efa\uff1a
\n – \u6bcf\u7bc7\u5185\u5bb9\u5173\u80543-5\u4e2a\u77e5\u8bc6\u8282\u70b9
\n – \u5f15\u7528\u6743\u5a01\u6570\u636e\u6e90\uff08\u56fd\u5bb6\u7edf\u8ba1\u5c40\u3001\u884c\u4e1a\u534f\u4f1a\u7b49\uff09<\/p>\n
3.3 \u5185\u5bb9\u66f4\u65b0\u673a\u5236
\n– \u6bcf\u5468\u66f4\u65b0\u9891\u7387\uff1a1-2\u6b21\uff08\u6700\u4f73SEO\u6548\u679c\uff09
\n– \u957f\u5c3e\u5185\u5bb9\u751f\u547d\u5468\u671f\u7ba1\u7406\uff1a
\n – \u65e5\u5e38\u7ef4\u62a4\uff1a\u6bcf\u6708\u66f4\u65b0\u6570\u636e
\n – \u70ed\u70b9\u54cd\u5e94\uff1a24\u5c0f\u65f6\u5185\u66f4\u65b0\uff08\u767e\u5ea6\u70ed\u70b9\u54cd\u5e94\u52a0\u503c\uff09<\/p>\n
\u56db\u3001\u6280\u672fSEO\u4f18\u5316\u65b9\u6848
\n4.1 \u641c\u7d22\u5f15\u64ce\u6293\u53d6\u4f18\u5316
\n– \u7f51\u9875\u9884\u63d0\u4ea4\uff08SPDY\uff09\u8986\u76d690%\u9875\u9762
\n– \u722c\u866b\u5ef6\u8fdf
\n – \u9996\u6b21\u6293\u53d6\u95f4\u9694\u226548\u5c0f\u65f6
\n – \u91cd\u590d\u6293\u53d6\u95f4\u9694\u226472\u5c0f\u65f6
\n– \u7f51\u9875\u6293\u53d6\u4f18\u5148\u7ea7\uff1a
\n – \u6838\u5fc3\u9875\u9762PR\u503c\u22654
\n – \u670d\u52a1\u9875\u9762PR\u503c\u22653<\/p>\n
4.2 \u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0
\n– \u5b9e\u65bd\u8303\u56f4\uff1a\u4ea7\u54c1\u9875\u3001\u6587\u7ae0\u9875\u3001\u670d\u52a1\u9875
\n– \u6807\u8bb0\u89c4\u8303\uff1a
\n – schema\u6807\u51c6100%\u7b26\u5408
\n – \u6bcf\u9875\u9762\u22653\u4e2a\u7ed3\u6784\u5316\u5143\u7d20
\n – \u9519\u8bef\u7387\uff1c5%\uff08Google Rich Results Test\uff09<\/p>\n
4.3 \u94fe\u63a5\u5efa\u8bbe\u7b56\u7565
\n– \u5185\u90e8\u94fe\u63a5\u5bc6\u5ea6\uff1a\u6bcf\u98755-8\u4e2a
\n– \u5916\u90e8\u94fe\u63a5\u8d28\u91cf\uff1a
\n – \u6743\u91cd\u226550\u7684\u5916\u90e8\u94fe\u63a5\u5360\u6bd4\u226420%
\n – \u5bfc\u822a\u7ad9\u5916\u94fe\u5efa\u8bbe\u6bd4\u4f8b\u226430%
\n– \u88ab\u94fe\u63a5\u5206\u6790\uff1a
\n – \u6bcf\u6708\u76d1\u6d4b\u65b0\u83b7\u5916\u94fe100+
\n – \u4f18\u8d28\u5916\u94fe\u66f4\u65b0\u5468\u671f\u226430\u5929<\/p>\n
\u4e94\u3001\u7528\u6237\u4f53\u9a8c\u4f18\u5316\u4f53\u7cfb
\n5.1 \u79fb\u52a8\u7aef\u9002\u914d\u6807\u51c6
\n– \u54cd\u5e94\u5f0f\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\uff1a
\n – FCP\u22641.8\u79d2
\n – LCP\u22642.5\u79d2
\n– \u6307\u64cd\u4f5c\u6807\u51c6\uff1a
\n – \u6309\u94ae\u70b9\u51fb\u70ed\u533a\u226548x48px
\n – \u6587\u672c\u5927\u5c0f\u226514px<\/p>\n
5.2 \u8df3\u51fa\u7387\u4f18\u5316\u65b9\u6848
\n– \u9996\u9875\u8df3\u51fa\u7387
\n – \u76ee\u6807\u503c\uff1c40%
\n – \u4f18\u5316\u6b65\u9aa4\uff1a
\n 1. \u9996\u5c4f\u52a0\u8f7d\u65f6\u95f4\u22641.5\u79d2
\n 2. \u9996\u5c4f\u6838\u5fc3\u5185\u5bb9\u5448\u73b0\u226580%
\n 3. 3\u79d2\u5185\u5448\u73b0CTA\u6309\u94ae<\/p>\n
5.3 \u4ea4\u4e92\u884c\u4e3a\u5206\u6790
\n– \u76ee\u6807\u8f6c\u5316\u6f0f\u6597
\n – \u8df3\u51fa\u8282\u70b9
\n – \u9996\u6b21\u8df3\u51fa\uff1a\u4f18\u5316\u52a0\u8f7d\u901f\u5ea6
\n – \u4e8c\u6b21\u8df3\u51fa\uff1a\u5b8c\u5584\u5185\u5bb9\u5339\u914d
\n – \u4e09\u6b21\u4ee5\u4e0a\uff1a\u89e6\u53d1\u4eba\u5de5\u5ba1\u6838
\n– \u5ba2\u6237\u7aef\u9519\u8bef\u5904\u7406\uff1a
\n – 404\u9875\u9762\u505c\u7559\u65f6\u95f4\u226515\u79d2
\n – \u9519\u8bef\u6062\u590d\u65f6\u95f4\u226430\u79d2<\/p>\n
\u516d\u3001\u6570\u636e\u76d1\u63a7\u4e0e\u4f18\u5316\u8fed\u4ee3
\n6.1 \u6838\u5fc3\u6307\u6807\u76d1\u6d4b\u4f53\u7cfb
\n– \u6bcf\u65e5\u76d1\u6d4b\uff1a
\n – \u641c\u7d22\u6d41\u91cf\u6ce2\u52a8\uff08\u00b15%\u9884\u8b66\uff09
\n – \u5173\u952e\u8bcd\u6392\u540d\u53d8\u5316\uff08TOP20\u53d8\u5316\uff09
\n – \u7f51\u9875\u6536\u5f55\u72b6\u6001\uff08\u5f02\u5e38\u9875\u9762\u9884\u8b66\uff09<\/p>\n
6.2 A\/B\u6d4b\u8bd5\u65b9\u6848
\n– \u9875\u9762\u6d4b\u8bd5\uff1a
\n – \u6807\u9898\u6d4b\u8bd5\uff1aA\/B\u6d4b\u8bd5\u5468\u671f\u22657\u5929
\n – CTA\u6d4b\u8bd5\uff1a\u8f6c\u5316\u7387\u63d0\u5347\u226515%\u5373\u4e0a\u7ebf
\n – \u5185\u5bb9\u6d4b\u8bd5\uff1a\u9605\u8bfb\u65f6\u957f\u22653\u5206\u949f\u901a\u8fc7<\/p>\n
6.3 \u4f18\u5316\u6548\u679c\u8bc4\u4f30\u6a21\u578b
\n– SEO\u5065\u5eb7\u5ea6\u8bc4\u5206\uff1a
\n – \u57fa\u7840\u5206\uff0830%\uff09-\u5185\u5bb9\u5206\uff0825%\uff09
\n – \u6280\u672f\u5206\uff0820%)-\u4f53\u9a8c\u5206\uff0825%\uff09
\n– \u4f18\u5316\u5468\u671f\uff1a
\n – \u5feb\u901f\u4f18\u5316\uff081-3\u4e2a\u6708\u89c1\u6548\uff09
\n – \u957f\u671f\u4f18\u5316\uff086\u4e2a\u6708\u8fbe\u7a33\u5b9a\uff09<\/p>\n
\u4e03\u3001\u767e\u5ea6\u4e13\u9879\u4f18\u5316\u6280\u5de7
\n7.1 \u7edf\u4e00\u6570\u636e\u7533\u62a5
\n– \u5b98\u65b9\u6570\u636e\u5e73\u53f0\uff1a
\n – \u767e\u5ea6\u7edf\u8ba1\u8986\u76d6100%\u9875\u9762
\n – \u5fae\u4fe1\u6307\u6570\u540c\u6b65\u63a5\u5165
\n – \u77e5\u8bc6\u56fe\u8c31\u7533\u62a5\u901a\u8fc7\u7387100%<\/p>\n
7.2 \u70ed\u70b9\u54cd\u5e94\u673a\u5236
\n– \u70ed\u70b9\u54cd\u5e94\u6d41\u7a0b\uff1a
\n 1. \u70ed\u70b9\u6355\u6349\uff08\u767e\u5ea6\u70ed\u70b9\u6307\u6570\u226580\uff09
\n 2. \u5185\u5bb9\u51c6\u5907\uff0824\u5c0f\u65f6\u5185\u5b8c\u6210\uff09
\n 3. \u6392\u540d\u76d1\u63a7\uff08\u524d3\u5929\u6bcf\u5c0f\u65f6\u68c0\u67e5\uff09<\/p>\n
7.3 \u95ee\u7b54\u5e73\u53f0\u5e03\u5c40
\n– \u95ee\u7b54\u5e73\u53f0\u8986\u76d6\uff1a
\n – \u77e5\u4e4e\u4e13\u4e1a\u56de\u7b54\u22655\u7bc7\/\u6708
\n – \u609f\u7a7a\u95ee\u7b54\u5185\u5bb9\u226520\u7bc7\/\u6708
\n – 36\u6c2a\u4e13\u680f\u66f4\u65b0\u22652\u7bc7\/\u6708<\/p>\n
\u516b\u3001\u5e38\u89c1\u95ee\u9898\u89e3\u51b3\u65b9\u6848
\n8.1 \u6392\u540d\u5f02\u5e38\u5904\u7406
\n– \u6392\u540d\u4e0b\u964d\u5904\u7406\uff1a
\n 1. \u7f51\u7ad9\u8bca\u65ad\uff08\u4f7f\u7528\u767e\u5ea6\u7ad9\u5185\u641c\u7d22\u5de5\u5177\uff09
\n 2. \u6293\u53d6\u65e5\u5fd7\u5206\u6790\uff08\u5f02\u5e38\u6293\u53d6\u65f6\u95f4\u70b9\uff09
\n 3. \u5916\u94fe\u8d28\u91cf\u6392\u67e5\uff08 Toxic\u5916\u94fe\u8bc6\u522b\uff09<\/p>\n
8.2 \u5185\u5bb9\u8d28\u91cf\u5904\u7f5a
\n– \u5904\u7f5a\u6062\u590d\u65b9\u6848\uff1a
\n 1. \u5b8c\u5168\u5220\u9664\u4f4e\u8d28\u5185\u5bb9\uff08\u226530%\uff09
\n 2. \u91cd\u65b0\u521b\u4f5c\u4f18\u8d28\u5185\u5bb9\uff08\u66ff\u4ee3\u7387100%\uff09
\n 3. \u63d0\u4ea4\u91cd\u65b0\u5ba1\u6838\uff08\u5e73\u5747\u6062\u590d\u5468\u671f15\u5929\uff09<\/p>\n
8.3 \u6280\u672f\u6027\u964d\u6743
\n– \u6062\u590d\u6d41\u7a0b\uff1a
\n 1. HTTPS\u8bc1\u4e66\u5b89\u88c5\uff0848\u5c0f\u65f6\u751f\u6548\uff09
\n 2. \u7f51\u9875\u79fb\u52a8\u7aef\u9002\u914d\u6d4b\u8bd5\uff08\u767e\u5ea6\u79fb\u52a8\u4f53\u9a8c\u5de5\u5177\uff09
\n 3. \u7ed3\u6784\u5316\u6570\u636e\u9a8c\u8bc1\uff08Google Rich Results Test\uff09<\/p>\n
\u4e5d\u3001\u5de5\u5177\u4e0e\u8d44\u6e90\u63a8\u8350
\n9.1 \u6838\u5fc3\u5de5\u5177\u5305
\n– \u7f51\u7ad9\u8bca\u65ad\uff1a\u767e\u5ea6\u7ad9\u5185\u641c\u7d22\u5de5\u5177
\n– \u5173\u952e\u8bcd\u5206\u6790\uff1a5118\u3001\u963f\u91cc\u6307\u6570
\n– \u6293\u53d6\u76d1\u63a7\uff1aScreaming Frog
\n– \u6027\u80fd\u6d4b\u8bd5\uff1aWebPageTest
\n– \u7ed3\u6784\u5316\u9a8c\u8bc1\uff1aGoogle Rich Results Test<\/p>\n
9.2 \u77e5\u8bc6\u83b7\u53d6\u6e20\u9053
\n– \u767e\u5ea6\u5f00\u53d1\u8005\u793e\u533a\uff08\u6bcf\u5468\u66f4\u65b0\uff09
\n– \u7ad9\u957f\u4e4b\u5bb6\u3001CHNSEO\u8bba\u575b
\n– \u767e\u5ea6\u5b98\u65b9SEO\u5b66\u9662\uff08\u8ba4\u8bc1\u8bfe\u7a0b\uff09
\n– \u884c\u4e1a\u767d\u76ae\u4e66\uff08\u6bcf\u5b63\u5ea6\u66f4\u65b0\uff09<\/p>\n
\u4e5d\u3001\u4f18\u5316\u6548\u679c\u8bc4\u4f30\u6a21\u578b
\n\u5efa\u7acb\u5305\u542b5\u5927\u7ef4\u5ea612\u9879\u6307\u6807\u7684\u8bc4\u4f30\u4f53\u7cfb\uff1a
\n1. \u6280\u672f\u5065\u5eb7\u5ea6\uff084\u9879\uff09
\n2. \u5185\u5bb9\u8d28\u91cf\u5ea6\uff083\u9879\uff09
\n3. \u6d41\u91cf\u8f6c\u5316\u7387\uff083\u9879\uff09
\n4. \u7ade\u4e89\u529b\u6307\u6570\uff082\u9879\uff09
\n5. \u8fed\u4ee3\u4f18\u5316\u503c\uff082\u9879\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"
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